MAHRUKH MUSTAFA
Dubai
Summary
Self-motivated and goal-oriented professional with a proven ability to collaborate effectively within a team. My strong eagerness to learn and acquire new skills drives me to actively seek out additional responsibilities across diverse areas of employment.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Trainee Teacher
The Next Generation school
03.2017 - 06.2017
- Facilitated students discussions of classroom topics, helping each to explore concepts and expand horizons
- Assisted teachers with classroom management and document coordination to maintain positive learning environment
- Developed activities to help students explore into lessons and obtain hands-on experience
- Reviewed student’s classroom assignments, homework and tests to evaluate knowledge of subject material and assign grades
Product Manager
The Searle Company Ltd.
01.2015 - 09.2015
- Delivery of in-market target and competitive growth.
- Supervised the team in the process of product planning, launching, and marketing strategy and ensured its execution.
- Customer feedback from KOLs and key prescribes.
- Ensure budget allocation across products is strategic and aligned with potential.
- Best-in-class launch-aligned growth of products at launch through the development of timely launch readiness plans and best product positioning.
- Conduct market research to develop, validate or measure the effectiveness of a strategy.
- Ability to develop within the BU a cross-functional strategy aiming to target key stakeholders and provide them with solutions and follow up on local implementation.
- Responsible for synthesizing market data to build better brand/business plans, forecasting sales and appropriating budgets.
- Responsible for overseeing and managing the profitability for my brands.
- Successfully launched Hylixia (ivy Leaf) syrup & drops and Hylixia Plus (ivy leaf, Thyme) syrup.
Assistant Product Manager
The Searle Company Ltd.
06.2013 - 12.2014
- Increased sales and brand exposure by developing product study material, drop cards and sales materials
- Conducted Product Training sessions for the sales Team
- Considered business demands and customer preferences when developing pricing structures and marketing plans
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
- Lunched Peditral ORS (low Osmolarity), Hylixia (ivy Leaf) syrup & drops, Hylixia Plus (ivy leaf, Thyme) syrup
- Researched, determined, and recommended prices for new products based on goals, forecasting and product profitability
- Presented marketing budgets that could guarantee success and prepared monthly revenue forecasts, keeping track of the output
- Interacted with the print media and research analysts to promote the product
- Coordinated with the supply chain department to ensure stocks availability to meet the sales forecast
- Coordinated with the sales team to provide support and resources to meet sales targets
- Conducted an in-house training session on The Cult Branding for the other Product Managers
- Successfully launched Peditral ORS (low Osmolarity)
Management Trainee
The Searle Company Ltd.
03.2012 - 05.2013
Marketing Intern
ICI, Pakistan Ltd
12.2010 - 03.2011
- Marketing Intern for the primary and secondary market research on the Diabetic market and prescribing habits
Intern
General tire Rubber & Co, Pakistan Ltd
01.2007 - 02.2007
Intern
Siemens Pakistan
01.2006 - 02.2006
Education
MBA - Marketing
SZABIST
BS - Electronics Engineering
Sir Syed University of Engineering & Technology
Skills
- Goal Oriented
- Excellent Organization and planning skills
- Attention to Minor Details
- Strong presentation & analytical skills
- Strong problem-solving skills
- Strategic Mindset with a high level of customer orientation
- Excellent Presentation Skills
- High Business Acumen
- Team Player
- Excellent Customer Relationship Management
Languages
Urdu
English
Certificationsandcourses
- Workshop on Marketing Insight, Dr Sarwar Rizvi, 2014
- Workshop on The Cult Branding, Akhtar Mahmud, 2015
Personal Information
- Citizenship: Pakistan
- Date of Birth: 07/09/86
- Gender: Female
- Marital Status: Married
Certification
- Workshop on Marketing Insight in 2014.
- Workshop on The Cult Branding in 2015.
Timeline
Trainee Teacher
The Next Generation school
03.2017 - 06.2017
Product Manager
The Searle Company Ltd.
01.2015 - 09.2015
Assistant Product Manager
The Searle Company Ltd.
06.2013 - 12.2014
Management Trainee
The Searle Company Ltd.
03.2012 - 05.2013
Marketing Intern
ICI, Pakistan Ltd
12.2010 - 03.2011
Intern
General tire Rubber & Co, Pakistan Ltd
01.2007 - 02.2007
Intern
Siemens Pakistan
01.2006 - 02.2006
BS - Electronics Engineering
Sir Syed University of Engineering & Technology
MBA - Marketing
SZABIST
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