Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic
Maia  Khas

Maia Khas

Abu Dhabi,UAE

Summary

A seasoned luxury retail manager with proven expertise in team leadership, clienteling, and relationship building. Skilled in driving operational excellence and enhancing business performance through strong client engagement. Dedicated to leveraging retail expertise to achieve strategic goals and contribute to organizational success.

Overview

18
18
years of professional experience
3
3
years of post-secondary education

Work history

Deputy manager

Christian Dior
Abu Dhabi, UAE
09.2024 - Current

Key Responsibilities: Sales & Client Development Team Leadership & Development . Boutique Operations Visual Merchandising & Product

To support the Boutique in overseeing the daily operations of the boutique, ensuring exceptional client experience, driving sales performance, maintaining high visual merchandising standards, and leading the boutique team in alignment with Christian Dior’s values and luxury retail standards..

  • Assist in driving boutique sales to meet or exceed targets.
  • Lead by example in client service and selling, ensuring all team members deliver exceptional luxury service.
  • Build and maintain strong relationships with VICs and top clients.
  • Support implementation of CRM strategies to develop customer loyalty and retention.
  • Monitor and analyze sales KPIs and suggest actions to improve performance.
  • Support Boutique in recruiting, onboarding, and training boutique staff.
  • Motivate and coach team members to achieve individual and team goals.
  • Conduct daily briefings, performance feedback, and assist in development plans.
  • Ensure Dior grooming, presentation, and behavior standards are upheld.
  • Assist in managing daily operations including opening/closing, staff scheduling, and stock management.
  • Ensure compliance with company policies, procedures, and internal controls.
  • Maintain high standards of cleanliness, organization, and operational efficiency.
  • Handle client issues or complaints with professionalism and discretion.
  • Ensure proper implementation of Dior visual merchandising guidelines.
  • Collaborate with Visual Merchandising teams to optimize product presentation.
  • Monitor product rotation and stock levels; coordinate with merchandising team for replenishments.

Boutique manager

Christian Dior
Abu Dhabi, UAE
06.2015 - 09.2024

Responsible for leading the overall operations, performance, and image of the boutique. drive sales, deliver an exceptional luxury client experience, manage and develop the boutique team, and uphold the highest standards of the Maison in terms of service, merchandising, and operations.

Key of responsibility :


  • Consistently achieved or exceeded monthly and annual sales targets through effective KPI management, client development strategies, and high-performance coaching.
  • Elevated customer experience by implementing personalized Clienteling techniques and fostering long-term relationships with VIP clientele.
  • Oversaw all aspects of boutique operations including stock control, inventory management, visual merchandising, and daily floor operations.
  • Recruited, trained, and developed boutique staff, creating an engaged team culture focused on performance, brand storytelling, and luxury service delivery.
  • Collaborated closely with regional retail and merchandising teams to execute seasonal campaigns, new product launches, and in-store events.
  • Maintained boutique compliance with Dior and LVMH operational standards, including audit readiness, health & safety, and internal controls.

Boutique manager

Al Tayer Group
Abu Dhabi, UAE
06.2010 - 05.2015

Key Responsibilities & Achievements:

  • Managed overall operations of the Coach boutique within Al Tayer Group, overseeing sales, client experience, team performance, and brand standards.
  • Consistently met and exceeded sales targets and KPIs through strategic planning, effective team coaching, and strong floor leadership.
  • Delivered exceptional customer experiences by implementing Coach clienteling standards, focusing on relationship building and retention of key clients.
  • Recruited, trained, and developed high-performing staff; conducted regular performance reviews and provided coaching to maximize potential.
  • Ensured visual merchandising and in-store presentation followed Coach global guidelines while adapting to local market expectations.
  • Oversaw stock management, loss prevention, and operational efficiency including cycle counts, replenishment, and shrinkage control.
  • Collaborated with Al Tayer’s head office on reporting, marketing initiatives, new collections, and sales events to enhance store traffic and engagement.
  • Maintained compliance with company policies, health & safety standards, and Al Tayer Group operational protocols.
  • Played a key role in driving customer satisfaction, brand loyalty, and overall profitability in a competitive retail environment.

Sale Associate

Coach Al Tayer group
Abu Dhabi, UAE
02.2007 - 06.2010

Key Responsibilities & Achievements:

  • Delivered exceptional customer service upholding Coach’s brand image and Al Tayer Group’s service excellence standards.
  • Actively engaged with customers to understand their needs, provide personalized product recommendations, and drive individual sales performance.
  • Consistently achieved and exceeded personal and store KPIs including sales targets, UPT, and conversion rates.
  • Built and maintained strong relationships with clients through effective Clienteling and follow-up, contributing to customer retention and repeat business.
  • Supported visual merchandising by ensuring products were well-presented, organized, and aligned with Coach’s global display guidelines.
  • Assisted with daily store operations including stock replenishment, inventory control, cashiering, and maintaining store cleanliness.
  • Handled customer concerns or complaints with professionalism, ensuring a positive resolution and maintaining brand reputation.

Education

Fashion Design -

INMS Art Fashion
Damascus/Syria
09.2004 - 03.2007

High School Diploma -

Al Andalos School
Homs/Syria
09.2003 - 06.2004

Skills

  • Luxury Retail Management
  • Team Leadership & Development
  • Clienteling & Relationship Buildings
  • Operational Excellence

Languages

English
Fluent
Arabic
Native
French
Beginner

Timeline

Deputy manager

Christian Dior
09.2024 - Current

Boutique manager

Christian Dior
06.2015 - 09.2024

Boutique manager

Al Tayer Group
06.2010 - 05.2015

Sale Associate

Coach Al Tayer group
02.2007 - 06.2010

Fashion Design -

INMS Art Fashion
09.2004 - 03.2007

High School Diploma -

Al Andalos School
09.2003 - 06.2004
Maia Khas