Maisa Almomani

• Development and implementation of commercial strategies and plans to accelerate and support sustainable business growth and success through BD, NPL, PM initiatives, projects, and activities.
• Conducting market research and analysis to develop business plans and strategies for sustainable growth.
• Development of appropriate market access strategies.
• Collaboration and coordination with cross-functional teams (sales, marketing, regulatory, supply chain, customer service, etc.), as required.
• Assisting with and supporting annual budget (business) plans as well as long-term strategic plans.
• Helping with tracking, measuring, analyzing relevant commercial metrics, and proposing mitigation plans, where required.

• Create a 5-year strategic plan within targeted therapeutic areas aligned with Labatec's focus, following the identification of potential opportunities in the MENA region for licensing.
• Regularly update the Business Development pipeline in accordance with market trends.
• Conduct thorough financial analysis and market research to make informed investment decisions.
• In-depth Term Sheet assessment to facilitate informed decision-making.
• Contract follow-up with other team members.

• Therapy Mapping

-Identification of potential opportunities

-Mapping the pipeline of selected therapy areas that fit in in the current portfolio

-Tracking the status of selected products weekly

• Business Case Development & Forecasting

-Covering Medical background & treatment paradigm of the disease

-Identifying patient's journey

-Product profile and positioning

-Global & local competitive landscape

-Patent expiry

-Future pipeline assessment

-Analysts viewpoints

-Utilizing different forecasting models by covering epidemiology, analysis-mapping, therapy positioning evaluation

• Market analysis

-Global market analysis and trends using appropriate market intelligence databases like GlobalData, Cortellis, PriceCentric One & Datamonitor.

-MENA market analysis using IQVIA/IMS & tenders

-Disease landscape in MENA market by analyzing clinical trials conducted in the region & literature screening

-Interviewing KOLs

-Data visualization & dashboard creation by Tableau

• Project Management

- Collaborating with different functions across the company (Commercial, Marketing, Medical, Supply Chain & Regulatory Affairs) to ensure achieving the final optimal alignment

-Alliance management for newly licensed products

• Pricing & Regulatory Strategy

-Pricing analysis in MENA for innovators & generics considering
local pricing guidelines per country

-Proposing the price in each country considering the reference pricing

-Expected regulatory timelines per country as per local regulations

• Branded Product Lead Assessment:
• Building P&Ls