MAJED JABRI

Leading marketing across 8 Malls, 27 Hypermarkets, and a major e-commerce platform.

• Led cross-channel marketing strategy for both offline and online retail, achieving 25% YoY growth in e-commerce, totaling over AED 280M in 2024.
• Launched seasonal, insight-driven campaigns with partners like Nestlé, Unilever, and PepsiCo, resulting in uplift in category sales and footfall through 360° brand campaigns including OOH, digital, and POSM, enhancing in-store and digital visibility.
• Delivered 60K+ incremental transactions and AED 32M in revenue via win-back campaigns across CRM segments.
• Scaled influencer marketing, partnering with Araby Ads/iCubeWire; executed 100+ influencer activations per quarter, enhancing reach by 40%.
• Integrated martech stack (MoEngage, Tanla, Mailchimp) to align communications across touchpoints.

Grubtech is an AI-enabled SaaS/IPaaS platform | B2B / Enterprise SaaS

• Led end-to-end marketing and communications strategy for Grubtech across the UAE and KSA, overseeing all aspects of brand development, product positioning, GTM planning, and campaign execution in high-growth SaaS markets.
• Launched Grubtech in Saudi Arabia, building the brand from the ground up and achieving strong market penetration through strategic demand generation, localized messaging, and high-impact B2B campaigns.
• Redefined the company’s marketing foundation, creating new playbooks for ABM, content creation, sales enablement, and field marketing—driving alignment across marketing, sales, and product.
• Built and implemented an integrated communications strategy, including PR and thought leadership, to position Grubtech as a category-defining IPaaS platform within the F&B and cloud kitchen ecosystem.
• Led market intelligence initiatives, gathering real-time competitive insights and customer feedback to guide product positioning and continuously refine campaign messaging.
• Improved sales-marketing synergy by developing a structured feedback loop and implementing performance-based lead scoring and targeting, resulting in higher conversion and faster pipeline velocity.
• Owned regional marketing budgets and KPIs, ensuring ROI-positive execution across digital, content, and partner marketing initiatives.

• Directed marketing strategy for 6 brands across UAE, KSA, Qatar, and Bahrain.
• Oversaw ecommerce, digital, and loyalty platforms, leading to 15% CAGR and 30% profit increase in delivery channels.
• Developed localized go-to-market plans, including product launches, influencer campaigns, and in-store activations.
• Achieved 31.4% loyalty program penetration, converting customers into omnichannel shoppers.
• Established and maintained consistent brand messaging across multiple social media platforms, enhancing brand positioning and USP's.

Part of Al Faisaliah Group of Companies (Alsafi Danone - Alfa) - 10 Brand Portfolio in FMCG , Food Retail, and F&B

• Led the marketing strategy for Alfa Co (F&B brands) and AlSafi Danone (FMCG dairy), overseeing brand management, customer acquisition, and revenue growth across Saudi Arabia.
• Launched Group's first virtual brand called Earth Bowlz, scaling sales above SAR 330M per annum by 2019.
• Developed and executed high-impact sponsorship strategies to amplify Alfaisaliah's brand presence, negotiating key partnerships with likes of Al Nasr Football Club.

Client-servicing Agency's accounts across F&B, retail, and apparel sectors. Led integrated marketing strategies for key clients including McDonald’s, Procter & Gamble, and Landmark Group (Splash).

• Delivered full-funnel campaign ecosystems across TV, digital, social, in-store POSM, OOH, and influencer channels
• Successfully led the award-winning “Little Seeds of Hope” campaign for McDonald’s Happy Meals, blending emotional storytelling with child-focused engagement. Covered 360° assets including TV, OOH/DOOH, radio, paid digital, and social content.
• Spearheaded multi-seasonal campaigns for Landmark Group’s fashion retail brand Splash, focused on GCC-wide brand storytelling, trend-led visuals, influencer activations, and tactical retail initiatives aligned with product drops and seasonal collections.
• Handled strategy, creative briefing, production, media planning, and analytics across all major platforms — including META, YouTube, Twitter, and Snapchat — ensuring optimal reach, engagement, and ROI.

Headed the Marketing Team at Al Munajem Group, a leading FMCG Group in Saudi Arabia

Brand Portfolio : Coopoliva - Lamb Weston - President Butter

• Brand Portfolio Management: + 12% SOV from 2010 to 2014 & + 19% LFL Top Line Growth