Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
OperationsManager
Malek El Chaar

Malek El Chaar

Head of Sales – Foodservice . Analytical Sales Strategist & Numbers-Led Thinking
Dubai

Summary

Strategic commercial mindset with over 15 years of experience in the foodservice and distribution industry. Skilled in building and leading high-performing sales teams, developing strategic commercial plans, and driving sustainable revenue growth across diverse market segments. Known for blending strong analytical capabilities with hands-on leadership, enabling data-driven decision-making. Adept at managing complex sales cycles, mentoring cross-functional teams, and aligning execution with business objectives.

Overview

18
18
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
3
3
Languages

Work History

Head of Sales

Aramtec General Trading L.L.C
Dubai
01.2023 - Current
  • Heads Aramtec Blue with full responsibility for strategy, operations, sourcing, sales, and execution.
  • Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
  • Drove regional expansion during the World Cup, extending services to Qatar and building partnerships with UAE-based customers.
  • Developed a system-based customer targeting model linked to budget performance.
  • Appointed to lead SAP Steering Committee for commercial transformation initiatives “Phoenix Project” Go Live 2023”
  • Streamlined sales processes across categories, driving a 24% increase in top-line revenue and an 8% improvement in bottom-line profitability

Business Unit Manager

Aramtec General Trading L.L.C
Dubai
02.2022 - 12.2023
  • Developed data-centric sales dashboards to support planning, performance monitoring, and reporting
  • Delivered 31.5% YoY growth across the foodservice division.
  • Managed P&L and developed performance KPIs aligned to business strategies.
  • Launched new product ranges and implemented structured coaching to enhance team outcomes.
  • Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
  • Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
  • Developed strong team dynamics through regular communication, resulting in improved performance.
  • Conducted detailed market analysis for informed decision-making and strategic planning.

Head of Food Service

Asmak (Alliance Foods Company)
Dubai
01.2018 - 01.2022
  • Awarded Meraas exclusive multi-year contracts across 72 brands
  • Registered Asmak under ICCAT and led the company’s initial import operations in compliance with international sustainability protocols for Bluefin Tuna.
  • Initiated and oversaw the launch of Asmak’s in-house Bluefin Tuna loining process, improving product consistency and operational cost control.
  • Reorganized sales structure to improve accountability, team efficiency, and key account development.

Channel Manager, Casual Dining

Fresh Express International L.L.C
Dubai
01.2016 - 03.2018
  • Covered over 75% of the UAE casual dining market.
  • Developed salesforce capabilities and managed leading premium brands.
  • Developed and executed strategic plans for channel sales growth and expansion into new Segments
  • Leveraged data-driven analytics tools to inform decision-making processes around resource allocation within various channels.
  • Maintained an up-to-date understanding of industry developments, ensuring that our channel strategy remained nimble and responsive to dynamic market demands.

Key Account Manager

Fresh Express International L.L.C
Dubai
12.2014 - 12.2016
  • Achieved 60% revenue growth in 14 months through key account leadership.
  • Spearheaded concept development and long-term client growth plans.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
  • Strengthened client relationships through regular communication and effective problem-solving.
  • Developed and delivered presentations to key customers to position products and services.
  • Built and maintained strong client relationships to drive business growth.

Trade & Sales Manager

Al Ashrafiya International Foodstuff L.L.C
Dubai
01.2011 - 11.2014
  • Developed UAE-based supply chain hub; implemented joint ventures to reduce cost.
  • Managed seafood QA and built tailored logistics solutions for key accounts.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.

Roles: Business Development, Culinary Executive, and Data Analyst

Masterbaker FZC
Dubai, London
01.2007 - 12.2011
  • Locations: UK, Lebanon, UAE

Education

Doctor Of Business Administration - Management

UCAM University
Spain
2025 - Current

MBA - International Management

American Intercontinental University
London
09.2009 - 02.2011

Bachelor of Science - Business Management

American University Of Science And Technology
Lebanon
08.2006 - 06.2009

Skills

Strategic Sales Planning

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Certification

International Logistics & Supply Chain Consultant, USA

Accomplishments

  • Awarded exclusive multi-year contracts across all seafood categories
  • Launched and scaled strategic seafood programs with national retailers and hospitality groups
  • Recognized for building business cases through data-backed planning, budgeting, and cost control
  • Drove transformation projects that resulted in sustained category leadership and customer loyalty

Timeline

Doctor Of Business Administration - Management

UCAM University
2025 - Current

Head of Sales

Aramtec General Trading L.L.C
01.2023 - Current

Business Unit Manager

Aramtec General Trading L.L.C
02.2022 - 12.2023

Head of Food Service

Asmak (Alliance Foods Company)
01.2018 - 01.2022

Channel Manager, Casual Dining

Fresh Express International L.L.C
01.2016 - 03.2018
International Logistics & Supply Chain Consultant, USA
01-2015

Key Account Manager

Fresh Express International L.L.C
12.2014 - 12.2016

International Logistics & Supply Chain Manager

06-2014
Excellence Grade, Knowledge & Human Development Authority, UAE
03-2013

Trade & Sales Manager

Al Ashrafiya International Foodstuff L.L.C
01.2011 - 11.2014

MBA - International Management

American Intercontinental University
09.2009 - 02.2011

Roles: Business Development, Culinary Executive, and Data Analyst

Masterbaker FZC
01.2007 - 12.2011

Bachelor of Science - Business Management

American University Of Science And Technology
08.2006 - 06.2009
Malek El ChaarHead of Sales – Foodservice . Analytical Sales Strategist & Numbers-Led Thinking