Malessa Asfour
Dubai
Summary
Strategic marketing leader with an MBA and 10+ years of experience driving lead generation, brand visibility, and partner engagement across the Middle East. Specialized in field marketing, marketing communication, and large-scale event execution. Proven ability to align cross-functional teams around sales priorities, deliver ROI-driven programs, and contribute to pipeline and bookings growth. Collaborative, data-driven, and ready to transition into a sales-focused role with strong internal relationships and commercial insight.
Overview
15
15
years of professional experience
Work History
Field Marketing Manager
Fortinet Middle East
02.2025 - Current
- Develop and execute regional marketing plans based on sales priorities, pipeline targets, and strategic account focus
- Maintain strong collaboration with internal sales, technical, and channel teams to deliver integrated programs that support pipeline growth and enterprise account engagement
- Lead Fortinet’s presence at key industry events such as GITEX and GISEC, managing full event lifecycle from concept through execution and partner alignment
- Own budget allocation across campaigns and activities, ensuring alignment with strategic territories and high-impact opportunities
- Collaborate with distributors and partners on co-branded campaigns and channel marketing initiatives to drive awareness and pipeline contribution
- Partner with sales, SEs, and BDR teams to support account-based programs targeting enterprise and strategic customers
- Monitor campaign and event performance using tools like Salesforce, contributing actionable insights to sales and partner teams
- Drive PR and media engagement, including coordination of press releases and digital promotion around events
- Deliver post-event and campaign ROI analysis to ensure ongoing optimization of marketing investments
- Consistently meet quarterly pipeline contribution and bookings revenue targets, supporting regional sales growth
Field Marketing Specialist
Fortinet Middle East
09.2022 - 02.2025
Marketing Manager
GET Group Holdings
09.2019 - 08.2022
- Developing a marketing strategy in conjunction with the regional sales team.
- Managing marketing suppliers' agreements and negotiation.
- Managing marketing collateral, white papers, case studies and press releases.
- Managing International exhibitions in Dubai, London, France, Egypt, KSA...etc.
- Developing marketing content for website, social media and exhibitions in line with corporate identity image.
- Deploying successful webinars and product launch trainings of new products.
- Communicate and update related departments about marketing plans and activities.
- Deploying social media strategy and calendar.
- Achieving financial objectives by preparing an annual budget, analyzing variances, and initiating corrective actions.
- Supporting sales team with trainings, marketing material and latest news in the market.
- Evaluating and reporting marketing campaigns and plans.
Events Specialist
GET Group Holdings
04.2018 - 09.2019
- Develop event strategy and implementation action plan.
- Plan, prepare and manage events' budget on an annual basis, and keep tracking the budget for each event.
- Manage exhibitions logistics.
- Supervise content, design and all material related to the events.
- Establish and maintain relationships with internal and external customers, event organizers, suppliers and participants.
- Complete all necessary forms, applications, registrations in a timely manner.
- Research and understand events guidelines such as shipping requirements, operation work and booth build-up and network diagram.... etc.
- Build network with different suppliers and agencies.
- Update employees with Pre- and post-event reporting.
Marketing Manager
HEARINGTEC
07.2014 - 07.2016
- Developed branding and repositioning strategy.
- Developed communication strategy and action plan.
- Managed social media strategy, content and calendar.
- Managed website; content, design and layout.
- Managed company's exhibitions and private event.
- Initiated marketing campaigns and activities aligned with company identity image.
- Handled the day-to-day running of marketing activities ensuring high levels of productivity
- Support sales team with marketing material
- Manage the new product launch campaigns and marketing material.
- Update and involve the sales team and the front-line employees with the new products.
Marketing Specialist
HEARINGTEC
02.2013 - 07.2014
- Manage the company's website with PR and development agencies.
- Complete all necessary forms, applications, registrations in a timely manner.
- Design and deliver all marketing materials.
- Plan and manage company's event.
- Support the Sales team with product training and marketing materials.
- Draft and proofread marketing, advertising and website copy that was engaging and successful in conveying branding ideas.
Marketing Assistant
IMSEEH JEWLERY
01.2011 - 01.2013
- Manage social media platforms (Facebook, YouTube...etc.), with continuous updates of recent events, news, new offers.
- Support marketing manager in preparing all marketing materials.
- Assist Marketing Manager with press releases and media communications.
- Handle customer complaints and escalate unresolved problems.
Education
Master of Business Administration - Marketing
GERMAN JORDANIAN UNIVERSITY
10.2016
Bachelor of Science - Accounting
UNIVERSITY OF JORDAN
01.2012
Certified Marketing Communication Manager (CMCM)
Sales And Marketing Certification Institute
Skills
- Regional Field Marketing Strategy
- Lead Generation & Demand Creation
- Channel & Partner Marketing
- Salesforce & CRM Reporting
- Strategic Planning & Budget Ownership
- Marketing ROI & Performance Tracking
Certifications
• Certified Marketing Communication Manager (CMCM) – Sales and Marketing Certification Institute, Aug 2023
• Fundamentals of Digital Marketing – Google Digital Garage, Aug 2021
• Adobe Illustrator & Photoshop – Pioneers Academy, Dec 2013
LANGUAGES
Arabic: Native language
English: Proficient
Timeline
Field Marketing Manager
Fortinet Middle East
02.2025 - Current
Field Marketing Specialist
Fortinet Middle East
09.2022 - 02.2025
Marketing Manager
GET Group Holdings
09.2019 - 08.2022
Events Specialist
GET Group Holdings
04.2018 - 09.2019
Marketing Manager
HEARINGTEC
07.2014 - 07.2016
Marketing Specialist
HEARINGTEC
02.2013 - 07.2014
Marketing Assistant
IMSEEH JEWLERY
01.2011 - 01.2013
Master of Business Administration - Marketing
GERMAN JORDANIAN UNIVERSITY
Bachelor of Science - Accounting
UNIVERSITY OF JORDAN
Certified Marketing Communication Manager (CMCM)
Sales And Marketing Certification Institute
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