MalIk Barghouti

Spearheaded strategic marketing plans for a diverse product portfolio, including XL, the leading energy drink in the Palestinian market, as well as managing and collaborating with brands such as Ferraro, Heinz, Kellogg's, Siniora, and Nadic.

Led and motivated a 23-member merchandising and branding team, fostering client communications and achieving year-over-year sales growth.

Maintained open communication with team members and stakeholders, ensuring the successful outcome of projects.

Planned the production of branded merchandise, ensuring strict alignment with brand standards and marketing goals.

Coordinated impactful marketing events, showcasing a comprehensive range of product and service offerings.

Brand Manager | January 2020 - November 2020

Effectively managed budgets, optimizing advertising spend, event sponsorships, and promotional giveaways.

Planned and executed successful advertising campaigns (ATL and BTL), contributing significantly to brand visibility.

Developed influential partnerships with industry influencers, expanding brand reach and engagement. Notable partnerships include Old Spice, Braun, and the successful launch of King "C" Gillette in the West Bank and Gaza.

Marketing Officer | March 2019 - December 2019

Effectively managed budgets, optimizing advertising spend, event sponsorships, and promotional giveaways.

Utilized Power BI, Slim4, IVY, Microsoft Dynamics, and Tableau skills for data-driven insights and reporting.

Recommended policy changes to improve marketing tactics and strategies.

Achieved cost savings through creative problem-solving, notably through the implementation of the IPU Scheme.

Exceeded customer satisfaction through innovative solutions to commercial trade offerings.

Conducted market research studies and competitive analysis to evaluate market trends and pricing strategies.

I served as a broker for the Palestinian and Jordanian stock exchanges, conducting informational sales presentations aimed at fostering symbiotic client relationships. I placed bids and offers for buying or selling securities, providing guidance on the selection of diverse financial instruments, including stocks, bonds, mutual funds, and other securities.

Maintaining regular communication with clients, I offered updates on portfolio performance and changes in the marketplace. Ensuring strict adherence to all applicable laws and regulations related to the sale of securities, I prioritized compliance.

Engaging in discussions with clients, I explored ideas and strategies to enhance operational efficiency, consistently striving for continuous improvement and adding value to overall business performance.

Public relations campaigns, customer service orientation, and accounting/settlement services were integral aspects of my role.