Summary
Overview
Work History
Education
Skills
Timeline
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Malina Balau

Malina Balau

Dubai

Summary

Skilled communicator specialist with a talent for crafting clear, engaging messages that resonate with diverse audiences. Experienced in developing communication strategies, managing campaigns, and building strong relationships across media channels. Excelled in enhancing brand messaging and stakeholder communication, achieving significant brand awareness. Passionate about content creation and public speaking, demonstrating exceptional interpersonal communication.

Overview

5
5
years of professional experience

Work History

Cabin Crew Member

Emirates Airlines
01.2023 - Current


  • Managed challenging situations calmly and professionally, such as handling unruly passengers or addressing flight delays.
  • Optimized passenger experience by proactively identifying potential issues and offering solutions to enhance comfort and satisfaction.

Assistant Manager

CBS Creative
04.2022 - 08.2023
  • Developed and executed comprehensive social media strategies to enhance brand awareness, engagement, and follower growth across multiple platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok).
  • Created high-quality, visually compelling content for social media, including photos, videos, graphics, stories, and reels to showcase agency work, events, models, and campaigns.
  • Coordinated with photographers, videographers, and stylists to produce content for campaigns, ensuring a professional and consistent aesthetic that aligned with the agency’s brand identity.
  • Built relationships with key influencers, media professionals, and clients to increase social media visibility and brand collaborations.
  • Managed social media campaigns to promote modeling events, fashion shows, photoshoots, and other agency activities, ensuring a strong online presence before, during, and after events.
  • Developed and executed tactics to increase followers and engagement through user-generated content (UGC) campaigns, model shout-outs, and reposting user content.

Communications Specialist

Romanian Government
10.2021 - 01.2023
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Collaborated with journalism and marketing teams to compile information and align institution messaging.
  • Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
  • Develop and implement comprehensive communication strategies to support the head of the institution's public image, political agenda, and policy initiatives.
  • Developed and implemented communication strategies including media outreach and content creation.
  • Conducted public presentations and prepared materials.
  • Arranged and coordinated press conferences and planned promotional events.
  • Write speeches, talking points, and scripts for public appearances, interviews, and parliamentary sessions, ensuring they reflect the head of the institution’s voice and key policy positions.

Journalist

PS News Romania
05.2020 - 12.2021
  • Research, gather, and write accurate and engaging news articles, features, and stories across various subjects, including politics, business, culture, and human interest.
  • Conduct interviews with experts, officials, witnesses to gather insights and quotes for articles.
  • Attend press conferences, briefings, and public events to gather information and report on developments.
  • Establish and maintain relationships with public relations representatives, government officials, and other stakeholders to source information for articles.
  • Write and post daily updates, breaking news, and engaging content on social media platforms (Facebook, Instagram, LinkedIn) to attract and grow the audience.
  • Monitor and track social media trends, audience feedback, and relevant topics to inform story development.
  • Compile and analyze data from reliable sources (reports, studies, surveys, official statements) for in-depth articles.

Education

Bachelor of Science - Communication And Public Relations

SNSPA Romania
Bucharest
04.2001 -

Skills

Public speaking

Verbal and written communication

Content Creation

Interpersonal Communication

Social Media Management

Social Media Strategy

Crisis Communication

Brand Messaging

Stakeholder Communication

Campaign Planning

Brand Awareness

Content Management Systems

Google Analytics

Event Management

Timeline

Cabin Crew Member

Emirates Airlines
01.2023 - Current

Assistant Manager

CBS Creative
04.2022 - 08.2023

Communications Specialist

Romanian Government
10.2021 - 01.2023

Journalist

PS News Romania
05.2020 - 12.2021

Bachelor of Science - Communication And Public Relations

SNSPA Romania
04.2001 -

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Malina Balau