Dedicated and detail-oriented Accountant & CRM professional with extensive experience in managing financial records, ensuring compliance, and fostering strong client relationships. Adept at handling a wide range of accounting and non-accounting tasks to support the overall business operations. Proven ability to work under pressure and deliver results within tight deadlines. Experienced Accountant proficient in laws and procedures governing business operations, tax filings and regulatory compliance. Capable of handling detail-oriented work in methodical and organised fashion. Seeking challenging, growth-oriented position where field expertise, resourcefulness and diligence can make positive impact on business operations. Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results. Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking, leading group discussions and managing projects.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work history
CRM assistant
MATRIX SIGN MEDIA LLC
DUBAI, UAE
10.2012 - 06.2024
Coordinated promotional campaigns to increase brand visibility.
Conducted comprehensive market research to identify potential customers.
Optimised use of CRM tools, improved overall efficiency in operations.
Reduced customer complaints by implementing effective CRM strategies.
Improved customer relations by addressing concerns and queries in a timely manner.
Facilitated interdepartmental communication for seamless workflow.
Participated in client meetings to understand their needs and preferences.
Provided excellent customer service via phone and email correspondence.
Maintained accurate records of customer interactions in CRM system.
Handled sensitive customer data with utmost confidentiality and care.
Enhanced client database with updated information and details.
Liaised between sales team and clients, facilitated smooth business transactions.
Responded promptly to email queries, improving digital customer engagement.
Offered personalised service recommendations based on understanding of client needs.
Assisted in policy development to improve overall service quality.
Dealt with customer inquiries, providing quick and accurate responses.
Managed high-volume phone lines for efficient communication with clients.
Coordinated team efforts to handle peak periods without quality compromise.
Conducted follow-up calls to ensure total customer satisfaction post-service.
Improved customer satisfaction by resolving complaints swiftly and effectively.
Handled in-person, email and mailed correspondence.
Resolved customer complaints following guidelines and referred complex inquiries to team leaders.
Advised customers on availability, pricing and location of products.
Obtained feedback from customers to improve service experience.
Accountant & CRM Specialist
Matrix Sign Media LLC
City, UNITED ARAB EMIRATES
10.2012 - 06.2024
Accounting Tasks: Recording Financial Transactions, Monthly Account Reconciliations, Financial Reports Generation, Budgeting and Financial Planning Support, Accounts Payable and Receivable Management, Payroll Processing, Daily Bank Management, Supplier Payments and Cash Management, Collection Management, Post-Dated Checks Handling, Cash Flow Forecasting, Financial Risk Management, Compliance and Audit Support
Non-Accounting Tasks: Managing CRM System for Customer Relations, Cultivating Relationships with Suppliers and Clients, Overseeing Purchasing and Material Control, Managing Stock Control and Inventory, Coordinating Production Activities, Pricing Projects and Preparing Quotations, Setting Daily Pricing for Jobs, Project Management for Printing or Fabrication, Problem-Solving for Operational Issues, Document Preparation for Tenders and Engineering, Assisting the General Manager with Various Tasks, Filing and Organizing Documents, Monitoring and Managing Collections from Clients/Customers, Oversight of Daily Bank Operations, Tenders and Contracts Pricing, Submission of Supported Documents, Price Negotiation with Clients, Deals Closing in a Professional Way, Ability to Work Under Pressure
Created quarterly and yearly balance sheets to track financial trends and performance.
Updated journal entries and accounts on accrual basis with Xero software.
Prepared VAT and income tax forms for commercial and individual clients.
Reviewed and processed employee expense reports and vendor invoices for payment.
Reconciled accounts from income and expense data to net worth and assets.
Accurately documented all cash, credit, fixed assets, accrued expenses and line of credit transactions.
Prepared monthly bank reconciliations with 100% accuracy.
Maintained integrity of general ledger, including chart of accounts.
Analysed monthly reporting to reconcile production operations and general ledger.
Devised strategies for risk management, minimising potential losses.
Ensured timely invoice payments with diligent follow-ups.
Recorded, classified and stored sensitive information to support financial governance.
Conducted financial audits for improved internal controls.
Executed comprehensive internal audits; highlighted areas requiring action.
Generated accurate financial reports using advanced software tools.
Reviewed and reconciled ledgers to maintain integrity of financial data.
Completed detailed profit and loss analysis; identified improvement areas.
Prepared monthly bank reconciliations and compiled reports for financial reviews.
Prepared monthly and yearly balance sheets, ensuring accuracy.
Managed financial reporting processes resulting in enhanced transparency.
Performed periodic expense variance analysis between budget, forecast and actual amounts.