MAMATHA S.V
Design Manager
Dubai,Dubai
Summary
Seeking challenging and rewarding assignments across the industry that offers full scope for my versatile creativity and holds out the prospect of professional advancement
Overview
17
17
years of professional experience
1
1
Language
Work History
DESIGN MANAGER
GMG TRADING LLC
Dubai, United arab emirates
08.2019 - Current
- Making a whole range of presentation with mood board, color board, product board, look board & illustration based on season forecast research along with international and domestic brand research including market surveys
- Sending fabric developments with new fabric finishes, composition & count construction pertaining to brand image based on mill visits & fabric research to various mills once concept approval is through
- Making new Cads based on color story concept wise and developing with specialized mills
- Developing samples with exact fabric, finishing & wash for LFO presentations for season pre-booking
- Finalizing order quantities design wise / concept wise and making amendments to initial orders along with marketing team
- Follow up with mills and trim development suppliers for new season developments
- Developing Labels and tags for new season
- Making whole range of garments including entire designs to be offered with exact trims, labels, styling and others detail for roadshow presentation
- Work along with marketing team during roadshow and assisting in order booking and also taking feedback from various buyers
- Issuing final product packages after completing entire season booking.
- Self-motivated, with a strong sense of personal responsibility.
ASSOCIATE DESIGN MANAGER
Universal sports biz(wrong, Ms. Taken, Imara)
Bangalore , Karnataka
03.2016 - 02.2018
- Kept up to date with emerging Fashion Trends by attending fashion shows, prediction fairs & exhibitions; Keep abreast with current industry trends, fashions/styles through Fashion Magazine & Manuals and incorporated them into designs.
§ Responsible for studying fashion trends & the apparel market, accordingly creating garment designs as per client requirement/specifications. Responsible for analyzing fashion trends as well as general trends relating to fabrics, colors and styles; planned and developed ranges.
§ Ensures that product is consistent with market trends as well as business strategy.
§ Handling new clients and acting as the face of business.
§ Work on trends and moods for every season and put up a collection for our clients.
§ In-depth knowledge about various fabrics that helps me to find right fabric for right season.
§ Closely work with merchandising team to close fabric costing & Garment Prices.
§ Increase the customer base & Product Category.
§ Presentation to the Buyers at every stage - Concept presentation, Design presentation, Sketch
Presentation, Graphic presentation, proto sample presentation and Final Product Presentation
for line adoption for the Season.)
§ requirement/specifications. Responsible for analyzing fashion trends as well as general trends relating to fabrics, colors and styles; planned and developed ranges.
§ Spearheading efforts with creating across new Washing treatments.
§ Make sourcing & inspiration trips frequently to china to get latest collection in place for everySpearheaded design process to align with client specifications and budget. - Appointed design consultants and encouraged performance pursuant to deed and scope of service.
- Provided cost-effective technical solutions.
SENIOR DESIGNER
INDUS LEAGUE Pvt Ltd
- Develop collection based on forecast and design trends
- Develop fabric prints and fabric development with new fabric finish
- Fashion forecast for the forth coming season and studying & analyzing the same
- Design and product development of assigned category
- Sourcing trims and accessories based on trends
- Market research
- Organizing product presentation and presenting ideas to the buyer
- Innovative presentation and explanation of collections
- To update other designs with latest trend, fashion and construction techniques
- We have a tie up with ‘MISS UNIVERSE’ And developed an exclusive range for 2 season.
SENIOR DESIGNER BRFL
- Women’s wear and Kids)
- Buyers: Zara,Super dry,Mango,George,DSRL,H&M(Logg n Hennes),Carrefour,Kohls,Ann taylor
- WORK RESPONSIBILITIES: Developing concepts and creating designs for coming season
- Making an exclusive range based on Market Surveys & special research based on latest forecast & trends
- Sourcing trims and Accessories according to the look of the garment
- Follow up for sampling & do garment approval at both Sampling & production stage
- Worked on season catalogue for buyer presentations
- Direct interaction with buyer to understand their requirement closely and serve them with better design collections
- Initiate team work for all design projects and ensured that the team worked in a given timeline for a given project coordinating with various departments like sourcing/sampling/finishing, etc Sourcing fabric, Trims & Accessories to develop the product
- Follow up with buyer for coming season design concepts & developments
- Developing concepts for embroidery, washes, embellishments & Prints and presenting to buyer
- Deciding the color combination, technique, placement & other intricacies of print, embroidery etc in buyer presentation sample
- Taking necessary decision in patterns and samples according to the design and look of the garment
- Making final costing sheet based on design, marker and construction
- Coordinating with all departments to develop the samples on time with all correct style details as per buyer requirement
- Follow up with Factory till final production & updating the records with necessary information as & when received from the client.
FASHION DESIGNER
Gokaldas Images Pvt. Ltd, Menswear and women’swear
Bangalore , Karnataka
10.2008 - 08.2011
- Worked from concept to materialization - designing products from concepts to final execution
- Developed collections for various clients based on forecasts & clients concept direction
- Showcasing developments and presentations for buyers like
- DKNY, Victoria secret, Vans,Sears, Brooks &brothers, Fat Face, Super dry
- Nautica, Sainsbury,Gant, Aerie and Gas, Mango, Champion, zara, Victoria secret, Super dry Fashion forecast for the forth-coming season and studying & analyzing the same and based on it planning the range
- Played key role in sending fabric developments with new fabric finish, composition & count construction pertaining to brand image based on mill visits & fabric research to various mills once concept approval is through
- Played key role in organizing product presentations and presenting ideas to the buyers
- Instrumental in creating prints (graphics) and designing artworks for surface texture development like embroidery and exploring various new print techniques.
DESIGNER
Gokaldas Exports Pvt. Ltd
11.2006 - 01.2008
- Developed collections for various clients based on forecasts & client concept direction
- Showcasing developments and presentations for buyers like Oldnavy
- Levis, Diesel, H&M,Olily, Abercrombie
- Nike, Puma, Benetton, Oniell, jjill…
- Etc
- Effected designs with latest trend, fashion and construction techniques on different washes to give the required look on Woven’s/Knits
- Designing detailed seasonal catalogues on the entire range in a season for the trade selection process
- Providing the requisite branding and implementation of brand concepts designing trims, tags, labels and packaging Played key role in organizing product presentations and presenting ideas to the buyers
- Instrumental in creating CAD (fabric) designs as per the concept
- Summary of skill: In depth knowledge about washes, prints and embroidery technique and their uses
- Worked with various fabrics & interpreting fabrics with its properties, end use’s and design utilities
- Demonstrated a sense of responsibility, maturity and able to meet deadlines and withstand pressure in critical situations
- Initiated team work for all design projects and ensured that the team worked in tandem for a given project coordinating with various departments like sourcing/sampling/finishing, etc
- Exposure to Fabrics:
- Knits – jersey, rib, interlock, Lycra blends, Lurex blends, synthetic blends, slub, mélange, waffle, pima, viscose, French terry, fleece, space dye blends etc
- Woven’s – poplins, voiles, fil a fil, chambray, seersucker, slub , linen, linen blends, mélange, lawn, viscose, reversible, dobies , 2 ply’s, oxford, pique, silk etc
- Denims – twills & broken twills and cross hatch
- Washes handled:
- Dry Processes like sand blast, PP spray, 3d, tacking and grinding etc
- Wet Process like enzyme washes, softener washes, various bleaching techniques, golf ball, rubber ball, crackle, acid, over dye (both reactive & pigment), leather, resin, stonewash etc
- Achievements:
- Awarded ‘best costume designer’ at the passing out show in 2006
- Demonstrated capability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing operational efficiency and optimizing resource utilization
- Expertise in designing and sketching samples which have obtained Bulk Orders
- Demonstrated capability across sketching the design & pattern for women’s wear and was entrusted in developing a new whole range for Womenswear by the MD of the company
- Worked and designed for a complete fashion range for different seasons
- Developed a new lingerie design for old navy (got production order for 7 lacs pcs)
- Developed a men's ombre dyed T-shirts for Sears (US buyer) and got an order of 20000
- Developed women's fashion wear line for one of the Canadian buyer (Marks work) and booked the order of 200000 pcs
- Designed t-shirts for DKNY International worth of 1,00, 000 pcs for every season
- Developed men’s pigment spayed t-shirt for CALVIN KLIEN and got order of 30000 pcs
- Developed styles for Zara kids and got order of 2,00,000 pcs
- Developed Spring summer 15 collection for (H&M) Hennes and Logg
Education
BBA - B.com
Besant Women’s College
MangaloreDiploma in FD - Fashion design
Queen’s School of Design
01.2004 - 1 2006
ITI - Fashion technology
Queen’s School of Design
01.2005 - 1 2006
Skills
Support and training to team members and individuals
Possessing excellent management skills and having the ability to work with the minimum supervision whilst leading a team twelve
Organize time efficientlyHighly talented with experience in communicating philosophy, vision, and capabilities clearly and comprehensively through sketches along with strong understanding of Fashion Forecast and Trend Analysis
Dynamic and innovative with excellent and broad knowledge of Fashion Designing process methods and new technologies
Ability to function within challenging deadlines and work with different profiles of designing from high-fashion garments, prêt lines to western clothing
Analyzing latest trends in fabrics, colors & styles and incorporating them into my designs Hands on experience in working on modern dyeing machines
Ability to conceptualize the processing for the product development with careful & sophisticated process control measures in compliance to the specified standards
Strong understanding of Fashion Forecast and Trend Analysis Excellent understanding of Design from a technical perspective - various surface explorations (prints, embroideries etc), pattern making
Conversant with Fashion Illustration, Fashion Garment Making, Periodic Costumes, Color Themes, Print Designing etc for Entertainment & Retailing
Well versed with knowledge related to Microsoft, Adobe Photoshop, Corel Draw, Adobe illustration
Exposure of concepts related to sketching & resourcing, merchandising, style analysis, quality assurance, fabric dyeing, initial sampling and checking patterns
Proven aesthetic sensibilities and color sense, along with an ability to effectively coordinate garments
High caliber in creating, developing & executing innovative business development plans & strategies together with designing, consolidating & improving organizational processes along with the strong sense of Sourcing material for collection as per the client’s preferences and choice
Innovative conceptualist with sharp eye for fresh approaches & details
Skills with a flair for analyzing functionalities and harmonizing the art with the environment and possess strong sense of aesthetics
Demonstrated capability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing operational efficiency and optimizing resource utilization
Timeline
DESIGN MANAGER
GMG TRADING LLC
08.2019 - Current
ASSOCIATE DESIGN MANAGER
Universal sports biz(wrong, Ms. Taken, Imara)
03.2016 - 02.2018
FASHION DESIGNER
Gokaldas Images Pvt. Ltd, Menswear and women’swear
10.2008 - 08.2011
DESIGNER
Gokaldas Exports Pvt. Ltd
11.2006 - 01.2008
ITI - Fashion technology
Queen’s School of Design
01.2005 - 1 2006
Diploma in FD - Fashion design
Queen’s School of Design
01.2004 - 1 2006
SENIOR DESIGNER
INDUS LEAGUE Pvt Ltd
SENIOR DESIGNER BRFL
BBA - B.com
Besant Women’s College