Manal Ideis El Alam
Dubai,UAE
Summary
Innovative educator with expertise in English language teaching and academic writing. Specialises in curriculum design, materials development, and assessment, while leveraging applied linguistics and NVivo for qualitative research. Enhances intercultural communication programmes through strong digital skills and cross-cultural communication. Focused on advancing educational practices with technology integration and educational innovation.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Founder and ESP/Business English Consultant
Elite Languages - Self-employed
Online
2018.01 - 2024.06
- Founded and managed independent language training consultancy specialising in English for Specific Purposes (ESP) and Business English, delivering tailored solutions to diverse corporate clients.
- Designed and delivered tailored language training programmes for professionals and corporate clients across diverse sectors, including aviation, finance, and pharmaceuticals.
- Designed customised curricula and learning materials addressing specific communication needs of corporate clients, enhancing their professional language skills.
- Recruited, trained, and mentored language instructors in teaching methodologies, curriculum design, and materials development.
- Supervised instructional quality and supported teachers in implementing effective teaching practices, ensuring high standards of language delivery.
- Delivered training in multicultural and multilingual environments, fostering effective communication and intercultural awareness.
Education
Bachelor of Education - English Studies
University of Málaga (UMA)
Málaga 2011.10 - 2015.06
Master of Arts - English Studies, Multilingual and Intercultural Communication
University of Málaga (UMA)
Málaga 2017.09 - 2018.07
Doctor of Education - Linguistics, Literature and Translation
University Málaga
Málaga 2018.01 -
Skills
- ESP consultancy
- Curriculum design
- Materials development
- Assessment and feedback
- English language teaching
- Applied linguistics
- Educational innovation
- AI in education
- Digital competence
- Qualitative research
- Intercultural communication
- Cross-cultural communication
- Academic writing
Languages
Arabic
Native
English
Proficient (C2)
French
Upper intermediate
Italian
Intermediate
Spanish
Native
Publications
Ideis El Alam, M. (2024). Review of The Ambiguity of English as a Lingua Franca: Politics of Language and Race in South Africa, by S. Rudwick. Journal of English as a Lingua Franca, 13(2), 337–342.
Ideis, M. (2024). Towards Inclusivity: NNES in Business English Textbooks. In ALLT 2024 Proceedings. Zayed University Press, pp. 133–144.
Certification
Navigating Linguistic Diversity: An In-Depth Analysis of Business English Textbooks in the Lingua Franca Era (2024)
6th Applied Linguistics and Language Teaching International Conference and Exhibition (ALLT 2024), Zayed University, Dubai, UAE.
Towards Inclusivity: NNES in Business English Textbooks (2024)
Applied Linguistics Association of Korea (ALAK) International Conference 2024, Jeju, South Korea.
The Issue of Native-Speakerism in Business English Textbooks (2022)
Jornadas Doctorales, University of Málaga, Málaga, Spain.
Research and Innovation Projects
INNOVA26 Educational Innovation Project (2026)
Strategies for Learning to Think with Generative Artificial Intelligence: Digital Competence and Critical Thinking in Teacher Education
Member of the ELITE Research and Innovation Group (Education, Languages, Innovation and Educational Technology).
Accomplishments
3rd Place – App Olympics Entrepreneurship Competition, Dubai
Recognised for the development and presentation of an entrepreneurial project within the App Olympics initiative organised under Dubai's digital innovation ecosystem
Timeline
Founder and ESP/Business English Consultant
Elite Languages - Self-employed
2018.01 - 2024.06
Doctor of Education - Linguistics, Literature and Translation
University Málaga
2018.01 -
Master of Arts - English Studies, Multilingual and Intercultural Communication
University of Málaga (UMA)
2017.09 - 2018.07
Bachelor of Education - English Studies
University of Málaga (UMA)
2011.10 - 2015.06