Strategic and results-oriented Business Development Leader and Project Management Expert with over 15 years of proven experience in financial services, brokerage operations, HR leadership, blockchain consulting, and market strategy execution. Adept at building profitable partnerships, driving revenue growth, and leading cross-functional teams across the UAE and global markets. Strong background in CRM implementation (Salesforce), compliance monitoring, stakeholder engagement, mortgage finance, asset management, and regulatory advisory. Known for delivering high-impact solutions, increasing client portfolios, and managing multimillion-dollar operations with precision.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Development Manager - Marketing & Finance
Dott&
Dubai
04.2025 - Current
Spearheaded business outreach efforts in the exhibitions and live event sector, leading to a 35% increase in client acquisition within the first quarter.
Designed and executed comprehensive sales strategies tailored to regional market dynamics, ensuring achievement of monthly revenue targets.
Cultivated a strong pipeline of leads through industry networking, trade show participation, and digital outreach campaigns.
Created and delivered customized event proposals and solutions to C-suite clients, enhancing brand positioning and customer retention.
Managed cross-departmental collaboration between sales, creative, and production teams for seamless event delivery and client satisfaction.
Tracked KPIs and sales metrics via Salesforce CRM, improving forecasting accuracy and team performance reporting.
Contributed to the creation of marketing collateral, digital content, and client presentations, aligning messaging with brand goals.
Business Development Head
TradeIt Marketing Management Co
Dubai
11.2024 - 03.2025
Directed the development of investment and FX portfolios for institutional and high-net-worth clients across the MENA region.
Implemented structured commission plans for Introducing Brokers (IBs) and ensured timely settlements through an automated tracking system.
Identified and secured VIP and institutional trading accounts, increasing trading volume by 40% in under six months.
Oversaw compliance with financial regulations and AML/KYC policies, collaborating with internal audit and legal departments.
Led a high-performing sales and BD team, providing coaching, performance reviews, and KPI-based task allocation.
Introduced client segmentation strategies, aligning product offerings to specific trading profiles for optimized client servicing.
Managing Director
Wayone FX - Brokerage House
Dubai
03.2024 - 08.2024
Led the overall business strategy, operations, and financial planning of a boutique brokerage firm, steering growth across UAE and offshore markets.
Designed business development campaigns targeting institutional traders and private wealth clients, resulting in a 28% revenue increase.
Negotiated partnerships with liquidity providers and fintech platforms to enhance service delivery and product diversity.
Created company-wide SOPs and compliance policies, ensuring full alignment with SCA (Securities and Commodities Authority) and international standards.
Managed daily trading oversight, portfolio rebalancing, and risk management reporting.
Project Manager & Marketing Manager
Freelance Consultant
Dubai
07.2017 - 12.2023
Delivered consulting projects for top-tier firms in market research, marketing strategy, and digital transformation.
Managed full-cycle market research projects, from data collection and segmentation to reporting and presentation.
Analyzed consumer behavior trends and delivered insights that shaped clients' product development and marketing decisions.
Developed 360 marketing strategies, leading to improved brand positioning and 25% increase in engagement for B2B clients.
Coordinated multiple stakeholder teams including developers, analysts, and designers across time zones.
Clients: Kantar, Six Sigma, Tigerspike, IPSOS
Blockchain Consultant
Cryptozen
Dubai
07.2017 - 05.2019
Advised startups and SMEs on blockchain implementation strategies, token utility design, and ICO planning.
Designed and audited smart contracts for real estate, logistics, and fintech platforms.
Provided workshops on blockchain use cases, cybersecurity, and legal frameworks in the UAE and GCC.
Created blockchain-based asset tracking models and integrated them into ERP systems for enhanced transparency.
Maintained compliance with international crypto laws and helped clients navigate AML and digital identity protocols.
Manager - Mortgage & Wealth Advisory
Noor Bank
Dubai
02.2008 - 06.2017
Managed a portfolio of high-net-worth clients (HNWIs), delivering tailored wealth and mortgage solutions.
Developed internal credit risk models and managed end-to-end loan origination processes.
Handled customer due diligence (CDD) and conducted audits to maintain risk standards.
Delivered consistent year-on-year growth in mortgage loan issuance and refinancing volumes.
Utilized Salesforce CRM to streamline customer interaction, retention strategies, and sales lead conversion.
Assistant Manager - Mortgage Operations
Amlak Finance
Dubai
01.2006 - 03.2008
Oversaw loan processing, credit approval, and client onboarding for mortgage products.
Assisted in planning and launching new mortgage marketing campaigns, driving customer acquisition by 20%.
Participated in regulatory audits and aligned internal practices with Dubai Land Department standards.
Conducted market research to guide pricing strategies and interest rate product development.