Manikandan Srinivasan
Digital Marketer
Chennai,Tamilnadu
Judge a man by his questions rather than his answers.
Voltaire
Summary
Driven and analytical, with strong foundation in digital marketing principles. Well-versed in SEO best practices and proficient in keyword research and content optimization. Poised to create impactful and data-driven SEO strategies that enhance online visibility.
Overview
3
3
Years of professional experience
3
3
Years of Post Secondary Education
Work History
SEO Executive
Revolute Software Est
02.2024 - Current
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Established clear KPIs and reported on performance metrics, demonstrating the impact of SEO initiatives on business goals.
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
- Developed and implemented quality link-building strategies.
- Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
- Optimized copy and landing pages for search engine marketing purposes.
- Collaborated with web developers to ensure seamless integration of technical SEO elements during website redesign projects.
- Trained colleagues on SEO fundamentals, increasing team knowledge and fostering a culture of continuous growth in the field.
SEO Analyst - Digital Marketing
Tidalwave solution Pvt Ltd
06.2023 - 02.2024
- Optimized existing web content to improve search engine rankings and user experience.
- Enhanced online visibility by creating high-quality, shareable content optimized for search engines.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Successfully executed technical SEO audits to identify issues affecting website performance and recommended actionable solutions for improvement.
- Increased organic traffic for client websites through the development and execution of SEO campaigns.
- Led brainstorming sessions with creative teams to generate innovative ideas for content that would attract and engage target audiences while adhering to SEO best practices.
- Implemented effective link building strategies to drive referral traffic and increase domain authority for clients'' websites.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Junior Ad Trafficker
Bizdata Technologies Pvt Ltd
02.2022 - 03.2023
- Collaborated with internal teams to troubleshoot and resolve creative issues, ensuring timely campaign launches.
- Developed strong partnerships with publishers to ensure inventory availability for ongoing campaigns and improve overall campaign performance.
- Maintained strong relationships with clients by providing exceptional customer service and prompt communication regarding campaign updates or issues.
- Enhanced ad campaign performance by efficiently trafficking and optimizing digital ads.
- Researched and evaluated potential new markets and products.
Education
Bachelor of Arts - Commerce
05.2018 - 04.2022
High School Diploma -
06.2017 - 05.2018
Certification
- Foundation Of Digital Marketing - Google Digital Garage
- Email Marketing - Hubspot
- Digital Marketing 12 in 1 Course - Udemy
- Beginner and Advance on Google Analytics
Skills
Off-page optimization
Google search console
Google Analytics
SEO reporting
Content optimization
Content marketing
Vendor Negotiation (Paid Campaign)
Keyword analysis
Website audits
Team leadership
Accomplishments
- Collaborated with team of 10 member in the development of Landing page of iGaming Industry.
- Resolved product issue through consumer testing.
- Worked with Social media team to achieve an SEO targeted keyword and got recognized by the Organization
- Took part in a SEO Quiz conducted by the Organization and Got a Runner-part Medal
Languages
English
Intermediate (B1)
Hindi
Elementary (A2)
Tamil
Advanced (C1)
Interests
Badminton
Dance
Singing
Travelling Hill stations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteImportant To Me
Career advancementWork-life balanceCompany CultureStock Options / Equity / Profit SharingPersonal development programsWebsites
Timeline
SEO Executive - Revolute Software Est
02.2024 - Current
SEO Analyst - Digital Marketing - Tidalwave solution Pvt Ltd
06.2023 - 02.2024
Junior Ad Trafficker - Bizdata Technologies Pvt Ltd
02.2022 - 03.2023
St. John's College of Arts And Science - Bachelor of Arts, Commerce
05.2018 - 04.2022
The Hindu Colony Chellamall Vidyalaya - High School Diploma,
06.2017 - 05.2018
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