Manish Bhickta

• Develop and execute comprehensive SEO strategies that drive organic traffic, improve organic visibility, and increase conversion rates.
• Responsible for the full content cycle, which includes ideation, keyword research, content planning, managing the content team and editors for content development, all the way to publishing.
• Outlined 275 blog posts designed for SEO/Content Marketing, and managed a team of 3 content writers to complete that content. And build Topical Authority for weighted blanket category.
• Tactical execution of technical audits, keyword research, content gap analysis, on-page optimization, content wire-framing, and reporting/tracking.
• Serve as a trusted advisor and point of contact for all SEO-related questions and endeavors.
• Educate and collaborate with internal and external stakeholders to evangelize SEO best practices.
• Make Bearaby #1 Weighted Blanket Brand in 2 Year (Google Data shows Brands presence 3x in 2 years, beatIndustry favorites Home Bedding Brands like Gravity Blanket & Casper. Help Brand in building Brand & Non-branded traffic via various tactics.
• Launched SEO campaign for high volume(Search Volume = 368K) and long-tail keywords that generated 30,000 unique visitors and 5%
• CTR on Non-branded keywords.
• Help developer in maintaining website Site Speed.(LCP, FID, CLS), Use tools like Google Page Speed Insight, Lighthouse, GTMatrix.
• Link Building using in-house and with Public Relation Agency/Team.
• Use Tools like Screaming Frogs (Website Crawlability), Ahrefs (SEO Tool), Mouse flow (UI/UX)
• You-Tube Channel Creation and helps brand to have 0-500 subscribers in 45 days by uploading optimized content & Shorts.
• Stay up-to-date with the latest SEO trends, AI, strategies, and algorithm changes and communicate these findings to stakeholders.
• Affiliate Marketing - Working with multiple agencies for better CPA's/CPM.
• Recently works on Pilot Project with ChatGPT for building Affiliate website.
• Strategized, developed, and managed Google Ads/PPC Via paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of approx $10,000-$25,000, resulting in 5-6 ROAS account wise.
• Participate in forming effective paid search strategies (PMax, Shopping, Search, Video, Display, Retargeting). Monitor budget and adjust bids to gain better ROI (TROAS, Maximum Clicks, Portfolio Bid Startegy).
• Google Analytics 4 (GA4) & Google Analytics Expert.

• Job Responsibility/KPI’s include maintaining & enlarging OYO ROOMS Organic Traffic. Simultaneously working on OYO Travel Guide catering Leisure Queries with O to 15K traffic in just 6-7 months with most demanding Search Volume Keywords/queries doing extensive keyword research and then created quality content around it.
• Working on Website whose Monthly SEO Traffic >2M.
• Keyword Research for both long tail & Fat head queries using 3-4 ways.
• Mobile SEO Optimization with best practice.
• Regularly Checking XML Sitemap, robots.txt file and Meta Tags for fast and proper landing pages indexation.
• Strategy working with Top Travel Bloggers of India for Link Building Working Closely with Technical Team for Website Crawling & Indexing and all Technical SEO Issues

Works on two website: Stellarinfo.com & Bitraser.com

Works for its overall Internet Marketing/ Branding including

organically, paid & social media and Business Development.

Doing SEO all tasks for Stellarinfo website ( Technical SEO + On-Page SEO + Off-Page SEO + Content Development + HTML Coding)

A significant achievement is putting Bitraser website on Top 5 Google SERP position in just 4 months on a competitive domain of Data Erasure Software.

• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Analyzed and audited clients' websites to address performance issues.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Website and many more clients from E-Commerce, Political Party (Siromani Akali Dal), Singaporean Restaurant Domain.

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Improved website visibility through development and implementation of SEO strategies.
• Doing SEO activities for New Indiamart Clients & Content Updation