Summary
Overview
Work History
Education
Skills
Languages
Training
Personal Information
Work Samples
Certification
Timeline
Generic
Manju Mathew

Manju Mathew

Dubai

Summary

Creative Content Lead known for high productivity and efficient task completion. Specialize in content strategy, SEO optimization, and audience engagement to deliver impactful results. Excel in communication, teamwork, and adaptability, ensuring successful project execution and team cohesion. Proven success in conceptualizing, developing and writing content that engages readers and builds interest brand. Detail-oriented, perceptive and systematic in reviewing text and updating content. Strong promotional, customer relations and problem-solving abilities.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Content Lead

Ghori Holding
05.2024 - Current
  • Craft, review and enhance the content for publication on the websites and social media platforms of Ghori Holding and all its subsidiary companies.
  • Research the company’s needs and target audiences through discussions with internal and external stakeholders for products in diverse segments such as personal care and footwear.
  • Work closely with the designers, marketing, and sales team to ensure adherence to the brand guidelines and to optimize results.
  • Revise content and copy based on feedback from the team and audience engagement.
  • Stay up-to-date and current regarding trends and competitors within the editorial sphere.

Senior Content Writer

Samsung Gulf (Cheil Middle East)
04.2023 - 05.2024
  • Developed and executed strategic, data-driven campaigns for all Samsung CRM assets - emails, banners, push notifications, WhatsApp and more.
  • Initiated a new brand tone of voice and A/B testing ideas, leading to higher open rates for emails.
  • Spearheaded creative brainstorming sessions to enhance CRM performance.
  • Managed and mentored a team of designers and Arabic copywriters to ensure seamless campaign alignment.
  • Led impactful campaigns across six key markets: Jordan, Egypt, Morocco, Pakistan, Lebanon and Israel, achieving significant results.

Journalist/content writer

Pathos PR
06.2022 - 03.2023
  • Company Overview: Pathos is an outstanding PR agency with offices in London, New York, and Dubai.
  • I wrote press releases, profile features and thought leadership articles for clients from a broad range of industries including government, technology, biosciences, finance, NGOs, and the nonprofit sectors.
  • These articles have been published on reputed news websites such as Bloomberg, Yahoo Finance and Business Insider.
  • Pathos is an outstanding PR agency with offices in London, New York, and Dubai.

Content Lead

Bione
08.2021 - 04.2022
  • Write/develop original copy and edit content for a wide range of corporate marketing and communication materials such as website content, paid and organic social media content, brochures, flyers and promotional videos.
  • Research the company’s needs and target audiences through online searches, reviews of existing searches, interviews with subject matter experts, and in-person meetings.
  • Interpret creative briefs to develop and produce creative concepts after understanding the project requirements.
  • Work closely with the VP, Marketing to enforce brand consistency across all company channels.

Editor

Tires & Parts magazine
01.2013 - 05.2020
  • Write news articles for the online automotive news portal and the monthly magazine based on information received from global wire services, press releases and through coverage of industry events and exhibitions.
  • Write feature stories for our blog and new business ideas section based on extensive research and interviews.
  • Research and write articles regarding health and fitness based on current trends.
  • Incorporate the use of relevant key words to make the content SEO friendly and to ensure maximum coverage.
  • Prepare media invites and news releases for our clients.
  • Track and compile coverage in local and international media.
  • Edit other English language communications for our company and its clients as needed.
  • Handle the social media accounts of tiresandparts.net/-, our automotive news portal.

Marketing and PR Executive

Kalimat Publishing
01.2010 - 12.2012
  • Company Overview: Kalimat Publishing is a publisher of Arabic children’s books owned by H.E. Sh. Bodour Bint Sultan Al Qasimi.
  • Copywriting – Writing copy for all external and internal marketing collateral including catalogues, event invites, monthly newsletters, and advance information sheets.
  • Ghostwriting articles and interviews for members of the senior management team.
  • PR – Liaising with our PR agency to draft, revise and circulate press releases to all leading publications, both in English and in Arabic.
  • Digital marketing – Setting up, and updating all of the company’s social media accounts.
  • Event management – Planning, budgeting, coordinating and implementing promotional events including participation in book fairs, readings, and launches.
  • External marketing – Contacting and meeting with potential clients.
  • Exploring potential sponsorship opportunities and working on them from the presentation to the implementation stage.
  • Reporting – Preparing monthly, quarterly and annual PR and marketing plans for senior management and sponsors.
  • Kalimat Publishing is a publisher of Arabic children’s books owned by H.E. Sh. Bodour Bint Sultan Al Qasimi.

Marketing and Administration Executive

Zaman Marketing
05.2008 - 01.2010
  • Research – researching and preparing proposals and presentations as part of pitches for new business.
  • PR – Coordinating and implementing all PR activities including preparation of the PR plan and drafting press releases.
  • Administration – Maintaining attendance and leave records, assisting with the onboarding and visa process for new employees, arranging health insurance, car rentals, facilitating appointments and meetings as well as all international travel arrangements.

Personal Assistant to the Managing Partner

Tamco Middle East
09.2003 - 04.2008
  • Company Overview: A part of the Gargash Group of companies.
  • A part of the Gargash Group of companies.

Senior Editor in charge of medical transcription

Seaview Support Systems
06.1999 - 07.2003
  • Company Overview: An IT enabled services provider based in Technopark, Trivandrum, Kerala.
  • I started out as a trainee and eventually supervised a team of ten employees.
  • This called for excellent English language skills, knowledge of medical terminology and team management skills.
  • An IT enabled services provider based in Technopark, Trivandrum, Kerala.

Market Development Executive

Solus Pharmaceuticals
Kottayam
06.1996 - 04.1997
  • Company Overview: A Ranbaxy Group company.
  • This involved making visits and promoting our products to doctors, retail pharmacies and hospital pharmacies as well as wholesalers.
  • A Ranbaxy Group company.

Education

MBA - Marketing & Finance

Bharathiar University
Coimbatore
06-1999

Skills

  • Digital Marketing
  • Social Media Strategy
  • Content Research
  • Fact Checking
  • Editorial Writing
  • Proofreading
  • Content editing
  • Team collaboration
  • Public Relations
  • Brand messaging
  • Target audience research
  • Creative brainstorming

Languages

  • English
  • Hindi
  • Malayalam
  • Amharic
  • Basic French

Training

  • Digital Marketing Course, Edoxi training Institute, Bur Dubai
  • Publishers training course, School of Continuing and Professional Studies, New York University (Abu Dhabi) and KITAB, 2009
  • Publisher’s training course, Oxford Brookes University in association with Sharjah International Book Fair, 2010
  • Marketing Strategy – SEO Content Writing, LinkedIn

Personal Information

  • Nationality: Indian
  • Driving License: Holder of valid UAE light vehicle driving license
  • Marital Status: Married
  • Visa Status: Husband’s visa

Work Samples

  • Https://www.northernnews.ca/newsfile/134240-sababu-safaris-unveils-sustainable-tourism-product-combining-luxury-safaris-and-cultural-experiences
  • Https://www.bloomberg.com/press-releases/2022-07-06/aspen-funds-launches-a-new-range-of-alternative-investment-products-aimed-at-diversifying-risk
  • Https://www.shorelinebeacon.com/newsfile/133413-kristi-bernick-enterprises-to-launch-open-gallery-space-in-historical-mansion-for-local-artists

Certification

  • Digital Media Marketing from Edoxi Institute, Bur Dubai.
  • Publishers training course from Oxford Brookes University

Timeline

Content Lead

Ghori Holding
05.2024 - Current

Senior Content Writer

Samsung Gulf (Cheil Middle East)
04.2023 - 05.2024

Journalist/content writer

Pathos PR
06.2022 - 03.2023

Content Lead

Bione
08.2021 - 04.2022

Editor

Tires & Parts magazine
01.2013 - 05.2020

Marketing and PR Executive

Kalimat Publishing
01.2010 - 12.2012

Marketing and Administration Executive

Zaman Marketing
05.2008 - 01.2010

Personal Assistant to the Managing Partner

Tamco Middle East
09.2003 - 04.2008

Senior Editor in charge of medical transcription

Seaview Support Systems
06.1999 - 07.2003

Market Development Executive

Solus Pharmaceuticals
06.1996 - 04.1997

MBA - Marketing & Finance

Bharathiar University

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Manju Mathew