MARCELO DELA CRUZ
Dubai
Summary
Dynamic photographer and videographer with expertise in food photography at Kyan Creative Studio. Proven ability to enhance brand visibility through stunning imagery and creative compositions. Skilled in Adobe Photoshop, Lightroom, Adobe Premiere and lighting techniques, with a strong attention to detail. Successfully managed multiple projects, ensuring timely delivery and high-quality results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
PHOTOGRAPHER/VIDEOGRAPHER
KYAN CREATIVE STUDIO
04.2017 - Current
- Captured stunning images by utilizing various lighting techniques and creative compositions.
- Took photos from different angles and perspectives to capture perfect images.
- Photographed high-quality images for various print and digital projects.
- Planned and prepared for on-location and studio shoots.
- Work with Graphic Design, Web, and marketing team to create relevant photographic assets.
- Captured high quality images of food items for menus, advertising campaigns, and social media platforms enhancing brand visibility.
- Directed styling for food photography session, including the selection of background dishes, and accessories to complement the subject matter.
- Conducted research on current trends in food presentation and photography, applying techniques to stay ahead in a competetive market
- Continuously improved technical skills by staying updated on industry trends and new equipment.
- Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
Restaurant Supervisor
ZUSHI
06.2015 - 03.2017
- Supervised staff to confirm that all food and beverage orders were promptly and accurately prepared.
- Identified and addressed customer complaints to promote satisfaction and loyalty.
- Managed inventory control, reducing waste and optimizing resources allocation.
- Trained staff in upselling techniques, significantly increasing average ticket size.
- Enhanced customer satisfaction with prompt and courteous service, addressing complaints effectively.
- Improved efficiency of table turnover rates, allowing for higher customer throughput during peak hours.
- Coordinated with kitchen staff to ensure timely delivery of orders, enhancing customer satisfaction.
- Scheduled staff shifts efficiently, considering individual availability and skill sets for optimal workforce distribution.
- Maintained inventory levels to ensure availability of popular dishes, reducing waste and optimizing costs.
Education
BASIC/ADVANCE PHOTOGRAPHY
DIGERATI
Rigga, DUBAI01-2014
B.S. MEDICAL TECHNOLOGY
TRINITY COLLEGE
QUEZON CITY PHILIPPINES01-1990
Skills
- Digital photography
- Adobe photoshop
- Video editing
- Advanced camera skills
- Photo products
- Strong compositional skills
- Food photography
- Superb attention to detail
- Time-lapse photography
- Product photography
- Landscape photography
- Studio lighting techniques
Certification
GULF NEWS CERTIFICATE OF MERIT FOR WIINING 2ND PLACE IN PHOTOGRAPHY CONTEST 15 MARCH 2014
Timeline
PHOTOGRAPHER/VIDEOGRAPHER
KYAN CREATIVE STUDIO
04.2017 - Current
Restaurant Supervisor
ZUSHI
06.2015 - 03.2017
BASIC/ADVANCE PHOTOGRAPHY
DIGERATI
B.S. MEDICAL TECHNOLOGY
TRINITY COLLEGE
Similar Profiles
Einjel Anthony NoelEinjel Anthony Noel
2D Animator at Top Peg Animation & Creative Studio Inc.2D Animator at Top Peg Animation & Creative Studio Inc.
Sudha KontamSudha Kontam
Sr.Architect at Creative Forum Architecture +design StudioSr.Architect at Creative Forum Architecture +design Studio
Benedict GundaBenedict Gunda
Executive Producer at Huemedia Creative StudioExecutive Producer at Huemedia Creative Studio