Marco Fonseca
Dubai,UAE
Summary
Sales and marketing professional with expertise in brand strategy, lead generation, CRM operations, and content planning. Developed commercial infrastructure at Evolve Luxury Fitness in Dubai, and Clube Desportivo Feirense in Portugal - including sales pipelines, follow-up systems, and marketing campaigns. Proven ability to connect strategy with execution, build systems from the ground up, and create assets that enhance lead conversion and client retention.
Overview
6
6
years of professional experience
Work history
Director of sales and marketing
EVOLVE LUXURY FITNESS LLC
Dubai, UAE
2025.06 - Current
- Led development of EVOLVE’s commercial infrastructure, connecting marketing, CRM, sales follow-up, partnerships, and client retention into one operating system.
- Built and optimized lead capture systems across Instagram, WhatsApp, website forms, partner QR codes, and manual referrals.
- Implemented structured sales pipelines for new leads, consultations, closed clients, renewals, and past-client reactivation.
- Created premium brand assets including EVOLVE brand book, press kit, partnership decks, influencer briefs, internal SOPs, sales materials, landing pages, and promotional campaigns.
- Designed marketing campaigns for private high-ticket coaching studio targeting affluent residents, executives, founders, and professionals in Dubai Marina.
- Managed end-to-end content planning for founder and coaching team, including scripts, hooks, video concepts, weekly recording plans, and social proof campaigns.
- Supported sale of premium coaching programs by improving lead quality, consultation flow, objection handling, nurture sequences, and post-consult follow-up.
- Developed strategic partnerships with clinics, residences, creators, and local brands to expand EVOLVE’s reach and generate qualified referrals.
- Built retention and renewal systems to support long-term client value, including review timelines, renewal prompts, reactivation workflows, and client lifecycle tracking.
- Translated founder’s vision into practical systems, campaigns, assets, and processes used across marketing, sales, onboarding, and retention.
Head of marketing & communications
CLUBE DESPORTIVO FEIRENSE
Santa Maria da Feira, Portugal
2023.05 - 2025.04
- Built club’s first Marketing Department, defining vision, processes, and KPIs.
- Launched Feirense Partnerships to attract and activate sponsors across 12 sports.
- Drove +215% daily merchandising revenue in 10 days through targeted digital campaigns (projection: €1,000 → €3,000+ monthly).
- Directed multi-platform content in digital channels: +69.3% total engagement; Stories reach +94% and engagement +278%; Reels views +86.2% and interactions +84.3%; profile visits +84.9%; link clicks +51%.
- Negotiated collaborations with national brands, improving visibility and match day activation.
International marketing manager
Home'Society - Covet Group
Porto, Portugal
2020.01 - 2022.10
- Led international marketing for Italian luxury interiors market (Milan), orchestrating multi-channel growth.
- Increased Hot Leads by +232% and total Leads by +93% via digital prospecting, social media, and content funnels.
- Elevated Italy from Top 10 to Top 3 globally by marketing performance.
- Designed lead magnets and warm-up sequences, handing qualified leads to Sales.
Education
Bachelor's degree - Marketing and Advertising
ISCET
Porto, PortugalHigher National Diploma - Marketing and Sales Management
ISCET
Porto, PortugalSkills
- CRM Management
- Lead Generation
- Sales Pipeline Management
- Marketing Automation
- Content Strategy
- Brand Positioning
- Partnership Development
- Influencer Marketing
- Content Creation
- Copywriting
- Landing Page Optimization
- Client Acquisition
- High-Ticket Sales
- KPI Reporting
- Customer Retention
Languages
English
Fluent
Portuguese
Native
Spanish
Intermediate
Timeline
Director of sales and marketing
EVOLVE LUXURY FITNESS LLC
2025.06 - Current
Head of marketing & communications
CLUBE DESPORTIVO FEIRENSE
2023.05 - 2025.04
International marketing manager
Home'Society - Covet Group
2020.01 - 2022.10
Bachelor's degree - Marketing and Advertising
ISCET
Higher National Diploma - Marketing and Sales Management
ISCET