Maria Reith

Maria Reith is an experienced Business Development executive, currently based in Dubai, with a focus on art & culture and entertainment sectors. Maria is a part of the founding team for Infinity des Lumières, the largest digital immersive art centre in the Middle East. Her current role is Business Development Director for Infinity des Lumières, where her responsibilities include building strategic partnerships and sales on behalf of the company. Maria has over 10 years commercial experience in the UAE, France and Russia in banking and real estate. Maria is an Economics graduate from Rostov State University of Economics.

• As a part of Infinity des Lumières’ preopening team, developed and led the implementation of policies and procedures for the sales department.
• Developed and led the implementation of the sales strategy.
• Drove revenues through the introduction of B2B ticket packages for new and existing markets (India, CIS, UK and Europe).
• As the custodian of BtoB relationships, led the execution of 75+ contracts.
• Led the development of a hotel concierge strategy.
• Led internal collaboration with the IT Department to develop API connectivity to global marketplaces including Dnata’s PrioHub ticketing solution connecting to global OTAs (Online Travel Agencies) and local DMCs (Destination Management Companies) though the Omni/Viva ticketing system.
• Conceptualized/launched the educational programs, including liaison with educational establishments.
• Developed partnerships with the key entities including Ministry of Culture, Ministry of Education, Dubai Culture, Dubai Economy & Tourism to secure their support and recognition of IDL as an art and cultural destination and a tourist attraction.
• Developed partnership with At The Top of Burj Khalifa 2021-2022 and expanded sales of the tickets through their BtoB and BtoC sales channels.
• Represented the company as a spokesperson during the exhibition openings.