Overview
Work history
Education
Skills
Languages
Timeline
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Mariam Qubia

Mariam Qubia

Dubai,United Arab Emirates

Overview

6
6
years of professional experience

Work history

Senior PR Executive

FRAME Publicity
Dubai, UAE
01.2025 - Current
  • Managed client relations by maintaining consistent communication and developing tailored quarterly PR strategies. (Clients included: Vacheron Constantin, Buccellati, ICD Brookfield Place, Lavazza, Bloomingdale’s Middle East, and The Bowery Company).
  • Executed PR campaigns in line with brand equities and global guidelines to ensure consistent positioning and messaging.
  • Coordinated high-profile events including Condé Nast x Buccellati and Vacheron Constantin The Quest - 270th Anniversary
  • Supported paid and editorial shoots, ensuring brand objectives were met across all visual and editorial outputs.
  • Managed PR budgets efficiently, ensuring resources were allocated effectively for maximum impact.

Senior Account Executive

Bacchus GCC
Dubai, UAE
02.2024 - 11.2024
  • Managed client relations by maintaining regular contact, preparing meeting materials, and ensuring timely report delivery. (Clients include: La Niña, Maison de la Plage, SHA Wellness Clinic, Six Senses Ibiza, Rosewood Jeddah)
  • Developed and maintained media contacts through proactive communication, meetings, and attending industry events which resulted in increased visibility.
  • Regularly monitored industry trends, reviewed relevant publications, and reported on client coverage and news, contributing to internal updates and strategic planning.
  • Contributed to notable brand collaborations, including Shanghai Me x David Yurman, Harvey Nichols Dubai x Maison de la Plage, and Poison Drop x Shanghai Me.
  • Supported major launches such as SHA Emirates (world’s first healthy living island), Bar Des Prés Dubai by Chef Cyril Lignac, Strawfire by Ross Shonhan, and Il Gattopardo.


PR & Marketing Specialist

COPIA
Dubai, UAE
02.2023 - 02.2024
  • Assessed media return on investment through reach and impressions in monthly coverage report.
  • Identified right influencers (KOLs) to communicate specific brand equities.
  • Curated specialised brand content for media execution and selecting right publications and outlets that fit best with brand target audience.
  • Managed and optimised event budgets while overseeing production costs, ensuring alignment with client KPIs and successful project execution.
  • Coordinated photoshoots for clients with media.
  • Clients include: Poison Drop, Initio Parfums Privés, Oberoi Beach Resort, Al Zorah, Time 100 Event and RM Sotheby's.


Account Manager (Strategy Development & Analysis)

SIS International
Vienna, Austria
01.2020 - 01.2023
  • Conveyed market insights and suggested strategy development for clients.
  • Oversaw day-to-day operations, such as Account and PO management, team management, and market/data analysis report writing.
  • Conducted comprehensive market research analysis to identify opportunities based on market trends.
  • Managed marketing budget.
  • Collaborated with local and international clients across multiple regions to manage accounts and market research. (Projects include: Saudi Vision 2030, Dubai Expo, EU high commission transport and mobility)
  • Managed multiple clients and projects simultaneously within strict time and budgetary constraints.
  • Led strategy consulting and development to provide recommendations for company's goals and objectives.

Education

Bachelor of Arts - International Business and Hotel and Tourism

Cesar Ritz Colleges
/2016 - /2020

Skills

  • Project management
  • Report writing
  • Budgeting
  • Analytical skills
  • Creativity
  • Communication strategies
  • Event coordination
  • Market research analysis
  • Press release crafting
  • MS Office Suite (Excel, PowerPoint, Word, Outlook)


Languages

English
Native
Arabic
Native
German
Upper intermediate (B2)

Timeline

Senior PR Executive

FRAME Publicity
01.2025 - Current

Senior Account Executive

Bacchus GCC
02.2024 - 11.2024

PR & Marketing Specialist

COPIA
02.2023 - 02.2024

Account Manager (Strategy Development & Analysis)

SIS International
01.2020 - 01.2023

Bachelor of Arts - International Business and Hotel and Tourism

Cesar Ritz Colleges
/2016 - /2020

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Mariam Qubia