Mariam Tarek
Senior Marketing specialist
Dubai
Summary
A highly motivated and experienced senior marketing executive & Social media influencer with 4+ years of experience in driving successful campaigns, increasing customer engagement, and developing brand awareness. Skilled in data analysis, market research, and developing effective strategies to maximize ROI. Proven track record of increasing revenue and customer loyalty through creative and effective marketing campaigns
Overview
6
6
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Senior Marketing Executive
Dr. Sulaiman Al-Habib Medical Group
Dubai
12.2022 - Current
- Developed and executed marketing programs resulted in increasing company exposure, customer traffic and elevated sales numbers.
- Managed major projects such as PR & corporate events, Marketing campaigns and medical show exhibits.
- Designed and negotiated advertising media on Instagram and live events that boost clinic traffic during slow hours by 28% in two months.
- Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.
- Coordinated PR initiatives, including press releases, media outreach, and event planning, resulting in increased brand visibility and positive media coverage.
- Generated over 100K in revenue through organizing and implementing direct & digital marketing strategies.
- Handling cross-collaborations and partnerships with governmental & non-governmental organizations, and TV channels including, MBC Group, Talabat, NBD bank, Rotana, Emirates Red crescent.
- Increased brand awareness by developing and executing strategic marketing plans.
Influencer Marketing Specialist
FIVE Communications
11.2020 - 11.2022
- Managed end-to-end influencer marketing campaigns across multiple industries, from strategy development to execution and performance reporting.
- Researched, identified, and built partnerships with micro, macro, and celebrity influencers aligned with brand goals and target audiences.
- Negotiated contracts, deliverables, and timelines with influencers and agents to ensure brand alignment and campaign ROI.
- Developed creative briefs and content guidelines to maintain consistent messaging and visual identity across influencer content.
- Tracked and analyzed campaign performance metrics (engagement, reach, conversions) and provided detailed insights to clients.
Social Media Specialist
Saudi German Medical Group
Dubai
08.2019 - 09.2020
- Produced creative and high-quality content, which included speeches, news articles, and features, tailored to patient's specific needs and objectives.
- Improved search engine rankings by implementing effective SEO techniques and optimizing website content.
- Boosted lead generation with targeted email marketing & SMS strategies and social media advertising.
- Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
BBA - Business Administration
Alexandria University
Egypt 10.2019 - 10.2021
Skills
Content Strategy Development
Social media engagement
Event Planning & ROI analysis
Campaign management
Digital Marketing
Influencer marketing & PR
Marketing Plan Development
Performance metrics analysis
Timeline
Senior Marketing Executive
Dr. Sulaiman Al-Habib Medical Group
12.2022 - Current
Influencer Marketing Specialist
FIVE Communications
11.2020 - 11.2022
BBA - Business Administration
Alexandria University
10.2019 - 10.2021
Social Media Specialist
Saudi German Medical Group
08.2019 - 09.2020