MARIA THERESA E. LICANDA
Dubai,DUBAI, UAE
Summary
Results-driven Sales and Operations Manager known for optimising processes and driving revenue growth. Spearheaded transformative initiatives that enhanced customer satisfaction and streamlined operations. Excels at fostering team collaboration and delivering strategic solutions for operational efficiency.
Offering strong background in sales and operations, with focus on leveraging communication, leadership, and organisational skills. Knowledgeable about customer relationship management, team coordination, and strategic planning. Ready to use and develop problem-solving, negotiation, and project management skills in Sales and Operations Managerial role.
Forward-thinker and expert negotiator with strong skills in business management and sales planning. Proven track record governing budgets using robust financial controls to boost revenue. Confident planning logistics, strengthening supplier relationships and analysing market performance.
Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.
Overview
20
20
years of professional experience
1
1
Certification
Work history
SALES & OPERATIONS MANAGER
MEDITRATE TRADING LLC
Dubai
06.2024 - 05.2025
- Distributing and promoting Healthcare, Veterinary and Hospitality and Facility chemical solutions which are needed for Hospitals, Medical Centers and Facility and Cleaning Industries and Trading companies.
- Meet and exceed monthly, quarterly, and annual sales quotas. Driving incremental revenue through successful sales activities
- Scheduling field meetings with potential and existing customers, which includes doctors, pharmacists, nurses, and other health care professionals.
- Presenting company products to potential and existing customers and persuading them to make purchases.
- Identifying customers' needs and recommending company products that best fulfill those needs.
- Maintaining solid working relationships with new and existing customers by providing excellent aftersales service.
- Arranging conferences and meetings for medical professionals.
- Regularly attending industry events, training, company meetings, briefings, and educational workshops.
- Researching competitors' products, pricing, and market success.
- Promptly submitting purchase orders to the relevant department.
- Preparing sales reports as well as territory analyses and submitting them to management
- Cold call and visit prospects on location
- Manage all leads and customers within a defined territory not limiting in the UAE
- Maximize profits by upselling and cross selling additional products
- Collect, analyze, and present field sales data to assists with strategy planning and implementation.
- Preparing weekly and monthly reports.
- Answering client questions about credit terms, products, prices, and availability.
- Oversee day-to-day operations - Ensure employees work productively and develop professionally.
SALES & OPERATIONS MANAGER
WONDER LIFE EQUIPMENT TRADING LLC
Dubai
09.2018 - 04.2024
- Conduct training to the staff for the Products such Mobility, Operation Lights, Dental Equipment and other Medical Devices.
- Meet and exceed monthly, quarterly, and annual sales quotas. Driving incremental revenue through successful sales activities
- Scheduling field meetings with potential and existing customers, which includes doctors, pharmacists, nurses, and other health care professionals.
- Presenting company products to potential and existing customers and persuading them to make purchases.
- Identifying customers' needs and recommending company products that best fulfill those needs.
- Maintaining solid working relationships with new and existing customers by providing excellent aftersales service.
- Arranging conferences and meetings for medical professionals.
- Regularly attending industry events, training, company meetings, briefings, and educational workshops.
- Researching competitors' products, pricing, and market success.
- Promptly submitting purchase orders to the relevant department.
- Preparing sales reports as well as territory analyses and submitting them to management
- Cold call and visit prospects on location
- Manage all leads and customers within a defined territory not limiting in the UAE
- Provide product demonstrations and support
- Maximize profits by upselling and cross selling additional products
- Collect, analyze, and present field sales data to assists with strategy planning and implementation.
- Preparing weekly and monthly reports.
- Obtaining deposits and balance of payment from clients.
- Answering client questions about credit terms, products, prices, and availability.
- Oversee day-to-day operations - Ensure employees work productively and develop professionally.
- Oversee recruitment and training of new employees
OPERATIONS MANAGER (FOR ALL BRANCHES NATIONWIDE)
CALDA PIZZA PHILIPPINES, INC.
04.2011 - 05.2018
- Company Overview: Traveled - Luzon, Visayas and Mindanao - all Company-Owned Outlets.
- Promoted from Supervisor to Operations Manager.
- Oversee operational activities at every level of an organization.
- Responsible for hiring and training employees and managing quality assurance programs. Appraising staff performance & Interviewing/recruiting new employees.
- Strategizes process improvements to ensure everyone completes their tasks on schedule.
- Responsible in maintaining high standards of food and beverage services to customers.
- Efficient and polite in dealing with situations involving any aspect of Food and Beverage, where the reputation or image of the restaurant is represented.
- Interacting with guests to get feedback on product quality and service levels.
- Ensuring incoming staff complies with company policy.
- Training staff to follow restaurant procedures.
- Maintaining safety and food quality standards.
- Keeping customers happy and handling complaints.
- Organizing schedules; Keeping track of employees' hours & Recording payroll data.
- Ordering food, linens, gloves and other supplies while staying within budget limitations.
- Supervising daily shift operations in all branches.
- Ensuring all end of day cash outs are correctly completed.
- Coordinating daily front- and back-of-house restaurant operations.
- Controlling operational costs and identifying ways to cut waste.
- Assisted in marketing activities like Promotions and Advertisements.
- Managing Finances per branch, if they are hitting their targets.
- Traveled - Luzon, Visayas and Mindanao - all Company-Owned Outlets.
Management trainee
AIRSPEED INTERNATIONAL CORPORATION A.S.MARITIME
11.2009 - 02.2010
- Prepares entry or IEIRD documents for shipment internationally
- Field work at PEZA and FEDEX Company (processing documents for the shipment abroad)
SALES TEAM LEADER
CELLPOD SHOP PHILIPPINES
Cebu City
04.2008 - 10.2009
- Company Overview: AMBASSADOR OF SAMSUNG BRAND GADGETS
- Lead the team and help them to achieve the sales target
- Handling meeting and orientation weekly to the team
- Meet and Greet Customers
- Weekly sales Summary Report
- Handles customer complaints
- Assist in Monthly Actual Inventory
- AMBASSADOR OF SAMSUNG BRAND GADGETS
SERVICE CREW
JOLLIBEE FOOD, INC.
01.2005 - 01.2009
- Working student - self supported herself to finish college
- Cashiering
- Ensure the cleanliness of the branch
- Smile and greet customers and entertain guests
- Buss the tables and chairs
Education
Bachelor of Science - CUSTOMS ADMINISTRATION
UNIVERSITY OF CEBU
SANCIANGKO ST., CEBU CITY, PHILIPPINES /2005 - /2009
Affiliations
- Playing Volleyball and basketball, travelling and reading historical books
Certification
- HOW TO HANDLE EMPLOYEE OFFENSES - March 15, 2016 (Cebu Grand Hotel, Escario Street, Cebu City)
- TRAINING AND ADVISORY VISIT (TAV) - June 7, 2012(Cebu, Business Hotel, Colon Street, Cebu City)
- JOB HUNTING SEMINAR – February 26, 2010 (University of Cebu, Sanciangko Street, Cebu City)
- SUPPLY CHAIN MANAGEMENT/LOGISTICS - October 12, 2008 (University of Cebu, Sanciangko Street, Cebu City)
- SEXUAL HARASSMENT – January 2009 (University of Cebu, Sanciangko Street, Cebu City)
- SUPPLY CHAIN MANAGEMENT/LOGISTICS – October 12, 2008 (University of Cebu, Sanciangko Street, Cebu City)
- DRUG AWARENSS SYMPOSIUM – November 29, 2007 (University of Cebu, Sanciangko Street, Cebu City)
- SELF AWARENESS – July 2005 (University of Cebu, Sanciangko Street, Cebu City)
Timeline
SALES & OPERATIONS MANAGER
MEDITRATE TRADING LLC
06.2024 - 05.2025
SALES & OPERATIONS MANAGER
WONDER LIFE EQUIPMENT TRADING LLC
09.2018 - 04.2024
OPERATIONS MANAGER (FOR ALL BRANCHES NATIONWIDE)
CALDA PIZZA PHILIPPINES, INC.
04.2011 - 05.2018
Management trainee
AIRSPEED INTERNATIONAL CORPORATION A.S.MARITIME
11.2009 - 02.2010
SALES TEAM LEADER
CELLPOD SHOP PHILIPPINES
04.2008 - 10.2009
SERVICE CREW
JOLLIBEE FOOD, INC.
01.2005 - 01.2009
Bachelor of Science - CUSTOMS ADMINISTRATION
UNIVERSITY OF CEBU
/2005 - /2009
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