Marina Paulo
Content And Marketing Manager
Dubai
Summary
Multifaceted Content Manager with 5 years of experience writing, editing and researching broad range of content. Knowledgeable in online content design, project coordination and configuration management. Marketing and leadership experience with special emphasis helping Consultancy clientele. Articulate communicator, natural leader and organized manager. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both Paid and Organic marketing approaches.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Content Manager
DigitalQatalyst
Dubai
05.2022 - Current
- Directed content of website by gathering information and integrating data from other departments.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Utilized analytics and site metrics to determine areas of improvement.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Accounts Executive
DigitalQatalyst
Dubai
11.2021 - 05.2022
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
- Worked with other departments to deliver solutions according to schedule and per customer requirements.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Managed major accounts portfolio worth $100,000.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Social Media Manager
Atelie Dos Bolos Da Isa
Luanda
10.2020 - 11.2021
- Designed branding material such as Logo and Banners to establish Brand Identity and Consistency
- Increased customer engagement through social media.
- Identified a more accurate target customer base which increased retention
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Suggested and implemented new features to develop brand awareness.
Social Media Marketer
OkuyolaFood
Luanda
10.2020 - 12.2020
- Designed a compelling logo to uphold the company's brand products and services
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Acted as a community manager to effectively guide customers and ensure a seamless experience
Web Content Writer
Zen Move
Bournemouth
11.2020 - 11.2020
- Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Performed keyword research to optimize content for SEO.
Customer Experience Advisor
Merit Incentives
Dubai
08.2018 - 08.2019
- Trained new customer service agents on policies and procedures to support favorable customer experiences.
- Maintained key performance indicators and acceptable performance levels to support assigned customer base.
- Documented customer interactions in internal database to maintain customer service history details.
- Responded proactively and positively to rapid change.
- Maintained up-to-date knowledge of product and service changes.
Sales Intern
Education First (EF) Academy
Dubai
04.2017 - 09.2017
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Liaised with potential customers and clients professionally to build rapport and expand industry network.
- Participated in sales meetings and presentations to gain knowledge and insight.
- Addressed customer queries and complaints with prompt and professional responses.
Education
Bachelors of Law - Law
Middlesex University
Dubai, UAE 05.2016 - 05.2019
Skills
Content sourcing
Certification
Fundamentals of Digital Marketing
Timeline
Fundamentals of Digital Marketing
04-2023
Content Manager
DigitalQatalyst
05.2022 - Current
Accounts Executive
DigitalQatalyst
11.2021 - 05.2022
Web Content Writer
Zen Move
11.2020 - 11.2020
Social Media Manager
Atelie Dos Bolos Da Isa
10.2020 - 11.2021
Social Media Marketer
OkuyolaFood
10.2020 - 12.2020
Customer Experience Advisor
Merit Incentives
08.2018 - 08.2019
Sales Intern
Education First (EF) Academy
04.2017 - 09.2017
Bachelors of Law - Law
Middlesex University
05.2016 - 05.2019
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