MARWAN KHALED HUSSEIN
Jeddah
Summary
Dedicated and results-driven trilingual marketing professional with nine years of experience in marketing and sales. Adept at developing and executing data-driven marketing campaigns that drive brand awareness, customer acquisition, and long-term loyalty. Skilled in crafting innovative marketing strategies tailored to diverse market needs, leveraging analytical insights to optimize performance and maximize ROI. Proven ability to collaborate cross-functionally, manage multi-channel initiatives, and adapt to fast-paced, evolving business landscapes. A strategic thinker with a strong track record of delivering impactful solutions that align with business objectives and consumer trends.
Overview
12
12
years of professional experience
Work History
Senior Marketing Executive
Parfums Christian Dior
09.2020 - Current
- Trade Planning: Develop and execute trade plans for both distribution channels, encompassing main retailers and Direct-to-Consumer (DTC) activations and events
- Marketing P&L Management: Prepare and monitor the Marketing P&L, ensuring alignment with budgetary goals and efficient resource allocation
- Strategic Forecasting: Oversee demand planning for Skincare, Fragrance, and Makeup new launches, as well as forecasting all marketing tools and Art of Gifting materials
- Launch Allocation: Communicate and manage the allocation of new launches across the omnichannel network, ensuring seamless integration and market readiness
- Event Management: Plan and execute all VIC (Very Important Client) events and activations, both in-store and out-of-store, adhering to Dior’s brand image and guidelines
- Market Monitoring: Constantly tracking competitive activities, ensuring strategic positioning and swift adaptation to market dynamics
- Event Analysis: Report on all events and activations, analyzing ROI to inform future strategies and ensure maximum impact
- Media Planning: Review regional media plans, advising on adaptations tailored to the KSA market, and collaborate with media and event planning agencies for impactful campaigns
- 360 Campaign Development: Develop local 360 plans for key launches and animations, inspired by regional 360 strategies, ensuring fully integrated marketing campaigns across multiple touchpoints
- Cross-Functional Collaboration: Supply Chain: Monitor inbound shipment status for new launches and marketing tools, ensuring timely delivery
- Training: Review Beauty Consultants’ speeches and event flow, ensuring alignment with brand values
- Sales: Provide support for in-store tactical activities to boost performance
- Retail & CRM: Prepare for boutique and outdoor activations, enhancing client engagement and loyalty
- Key Achievements: Initiated and executed the first Dior Boutique activations in KSA, implementing innovative and out-of-the-box ideas, breaking away from the usual norms
- Started solid communication between Local & regional teams
- Designed and executed first Dior Beauty VIC events in Saudi Arabia, boosting brand loyalty and client satisfaction
- Strengthened cross-department collaboration, streamlining processes and enhancing overall campaign success
Area Sales Supervisor
Parfums Christian Dior
10.2016 - 09.2020
- Supervised and optimized sales operations across multiple regions, aligning with Dior’s commercial objectives
- Led and coached sales teams, enhancing their expertise in luxury sales techniques and client management
- Collaborated with marketing teams to execute in-store activations and promotions, driving footfall and sales
- Analyzed sales trends to forecast demand and ensure efficient inventory management
- Key Achievements: Increased sales performance through innovative strategies and comprehensive training programs
- Top achiever in KSA for 4 years
- Played a pivotal role in bridging sales and marketing efforts for improved customer experiences
Account Executive
Impact BBDO
01.2015 - 01.2016
- Client Relationship Management: Acted as the main point of contact for my clients (Etisalat, Porto, ..) maintaining strong relationships to align campaign objectives with business goals
- Campaign Management: Oversaw the planning, development, and execution of multi-channel advertising campaigns, ensuring timely delivery and adherence to brand guidelines
- Cross-Functional Coordination: Collaborated with creative, media, and production teams to deliver cohesive and impactful campaigns
Account Executive
Origin Integrated Marketing Services
01.2013 - 01.2014
- As an Account Executive at Origin Integrated Marketing Services, I was responsible for managing high-impact in-store activations for key client accounts including industry leaders like Unilever, General Motors & other National FMCG (Tropicana, Juhayna)
- Client Account Management: Served as the primary liaison for Unilever and other major clients, ensuring seamless communication and project alignment
- Campaign Activation: Coordinated end-to-end in-store activations, from ideation to execution, executing over 20 activations in short duration driving increased brand visibility and customer engagement
- Vendor & Stakeholder Collaboration: Worked with cross-functional teams, suppliers, and retail partners to deliver on-brand activations that adhered to tight deadlines and budgets
Education
College de la Sainte Famille (Ecole des Peres Jesuites)
Master of Business Administration -
Hult International Business School
11.2024
Bachelor of Business Administration -
MSA / Middlesex University
01.2014
Skills
- Forecasting
- Campaign Development
- Launch Management
- Expertise in Skincare
- Expertise in Fragrance
- Expertise in Makeup
- Event Planning
- VIC Events
- In-Store Activations
- Cross-Channel Experiences
- Cross-Functional Collaboration
- Sales
- Supply Chain
- CRM
- Media Planning
- Market Intelligence
- Competitive Analysis
- Consumer Behavior Insights
- Digital Strategies
- Media Strategies
- Regional Adaptation
- Collaboration with Agencies
- Creative direction
- CRM management
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
French
Full Professional
Timeline
Senior Marketing Executive
Parfums Christian Dior
09.2020 - Current
Area Sales Supervisor
Parfums Christian Dior
10.2016 - 09.2020
Account Executive
Impact BBDO
01.2015 - 01.2016
Account Executive
Origin Integrated Marketing Services
01.2013 - 01.2014
Master of Business Administration -
Hult International Business School
Bachelor of Business Administration -
MSA / Middlesex University
College de la Sainte Famille (Ecole des Peres Jesuites)
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