Swapna Nair

 Total management of Projector and Instashow business for Middle East & Turkey
 Achieved Yearly regional budgets set for Projector and InstaShow business in close liaison with local country sales managers & B2B business development managers
 Closely monitoring and ensuring Top 3 Market Position status & YOY market share growth target set for most key markets of Middle East & Turkey
 Effectively launched hero models in each focus category in both Business-To-Consumer (B2C) & Business-To-Business (B2B) segments
 Managing the entire business process through all levels of the value chain – factory to brand company to local distributor to tier 2 partners like dealers, wholesalers, re-exporters, power retailers, EC sites, integrators, etc., down to the end user.
 Handling all pre sales, sales & post sales consultation activities
 Product and focus model technical demonstrations & trainings to various levels of partners
 Managing focus model launch event activities from invitation to call-to-action recruitment programs for partners
 Quarterly and monthly forecasting and stock ordering with HQ & factory
 Planning to implementation of Go-To-Market Plans for focus model launches in various verticals Pro-AV, Residential, Corporate, Education, Hospitality, Government, Healthcare sectors, etc.
 Management of overall profitability of Projector & InstaShow business by keeping enough accrues & reserves for marketing, rebates, warranty, logistics, etc.

 To target one of the biggest challenges of over 50% of SME companies, Dream Doers designed training, coaching & consultancy solutions to release the potential of employees so that they can make an even greater contribution to the success of the organization.
 Accredited by KHDA, Dream Doers designed and delivered over 150 interactive and practical learning workshops for all management levels and age-groups starting from 6 years and above.
 Partnered with clients and offered tailor-made coaching and consultancy packages and worked hand-in-hand towards the realization of the company vision.
 Total conceiving, planning, execution & control of all training & management consultancy activities of Dream Doers with the aid of freelance staff, advisory board and specialist experts & trainers.

• ABSOLUTE MANAGEMENT OF MIDDLE EAST & AFRICA MARKETING & COMMUNICATION ACTIVITIES (similar to previous assignment from 2002 to 2007)
• SALES, BUSINESS DEVELOPMENT AND PRODUCT MANAGEMENT
   Conceived, directed and executed product and channel management strategies with integrated marketing and sales approaches for projectors business in MEA (Middle East and Africa) region
   Achieved over 35% year-on-year overall sales growth (units and revenue) for projector business and reached an overall market position of No. 2 and market share of 14% in entire MEA.
   Developed product concepts, business and commercialization plans for new technologies in various projector segments - personal, education, corporate, home entertainment, etc.
   Worked closely with all levels in the business value chain - distributors, re-exporters, dealers and wholesalers, power retailers, hypermarkets, end users etc. - formulating unique strategies relevant to each value chain.
   Spearheaded CSR and green approaches with BenQ's SmartEco technology projectors leading to substantial energy and budget saving for B-2-B customers in education and corporate segments.
   In addition to core business, led numerous cross-functional teams within regional distributor sales teams, to drive launch, placement and marketing of all BenQ projectors to ensure consistent merchandising and sales force training and also on new projector applications and new product development to provide complete solutions.
   Received country of the year award and Best Projector Team of the Year Award for outstanding contribution to company.
  
  PRODUCT MARKETING, PLANNING AND DEVELOPMENT
   Close coordination and support to product managers from product phase in to phase out. Understand USP and target positioning of products and plan marcom activities accordingly
   Collection of all necessary statistical and market information regarding sales trends and competitive activities in the market to finalize the order study and prepare the model forecast for the year. Identification of Market needs and new products to satisfy customer requirements.
   Analyze market behavior and customer satisfaction relating to cost, quality, after sales service and reliability of the brand etc for brand positioning and pricing.

•  Industry Marketing & Development: Strategically developed Dubai Gold & Jewellery industry through collective retail campaigns, local & international events in association with the most suitable partners. Conceived and launched mega retail promotions to achieve the desired collective retail trade growth.
   Board of Directors & Sub-Committees: Working with board of directors, executive committee and sub-committees in developing policies, strategy, action plan, control measures and reports. Identifying need for board / subcommittee meetings based on issues within its mandate & organizing such meetings with the approval of the Secretary of the Board / concerned subcommittee heads. Presenting the information in an understandable and orderly format, enabling the Board to decide on matters in the agenda. Ensuring timely implementation of decisions taken in coordination with required board / subcommittee members, functional heads and external agencies / departments. Appointing agencies and personnel required to meet the task and ensuring periodical review and appraisal to the board on achievement.
   Training and Development: Identifying the industry training and development needs through concerned personnel and ensuring implementation including appointment of appropriate trainers, consultants, training agencies and pricing parameters.
   Strategic Partnerships: Exploring and implementing co-branding, strategic tie-ups and joint ventures with various bodies and UAE government organizations to benefit the trade.
   Corporate Membership: Sustaining and enhancing membership growth covering the entire gamut of the jewellery industry including retailers, wholesalers, manufacturers, bullion dealers, etc. Constantly developing required benefits for the industry segments and sub segments for members to acquire value from group’s activities. Regular review of membership feedback and suggestions and ensuring effective communication to the members though appropriate medium.
   Industry Growth & Goodwill: Setting measurable target for growth of industry segments and sub segments, implementing and reviewing the same. Devising strategies to enhance the industry via international exhibitions and trade shows, conferences, seminars, FAM trips. Sustaining and enhancing the goodwill of UAE gold & jewellery industry through appropriate branding, international pavilions and accreditations and local authorities.
   Finance & Audit: Prudent financial planning and implementation with input from the concerned department. Forecasting, budgeting, procuring board / respective committee sanctions, implementing with the assistance of required partners, agencies and competent personnel. Appointment of auditors in consultation with the treasurer.
   General Administration: Effectively leading the personnel to ensure adherence to the articles of association provisions and coordination with 8 team members, 14 board of directors and 700 members comprising of over 500 member organizations. Organizing of annual general meet, voting during biannual elections and announcement of results through the applicable format.

• ABSOLUTE MANAGEMENT OF MEA MARKETING & COMMUNICATION ACTIVITIES
   Strategize marketing and communication activities for MEA region - setting priorities and key goals of the marketing department by analyzing target customer needs & market dynamics. Crafting strategies for strengthening the brand and increasing market share. Leading the development and implementation of regional brand plans through coordinating the deployment of appropriate brand sales and marketing support materials
   Brand guardian role safeguarding the corporate, value and advertising identity of the brand. Planning and implementation of all corporate and product branding activities
   Setup of standard operating and quality work procedures for relevant marketing activities and adopting best practices.
   Management of a team of 6 from multicultural backgrounds & travel to focus countries within the MEA region to guide in marketing related activities.
  
  ANNUAL MARKETING BUDGET, CALENDAR & REPORTS
   Planning and preparation of annual & quarterly marketing budgets and calendars for focus countries within Middle East & Africa region. Arranging quarterly claim from HQ. Formulation of marketing reports for regional and worldwide senior management team. Budgeting and analysis of all marketing & communication related expenses and conduction of every marcom activity with special emphasis on objectives, return on investment and measurability of the KPI
  
  MARKET RESEARCH, SURVEY & ANALYSIS
   Assessment of competitors’ strength and weakness of marketing strategies and analyzing trends appropriate for the market and the customer to enhance the brand image. Conducting market surveys for competitors prices, merchandising details and brand shares for the designated geographies. Formulation of marketing schemes to counter any on-going competitor’s schemes so as to defend the market share and enhance product image.
  
  CHANNEL PARTNER MARKETING
   Providing guidance & assistance to MEA channel partners for conducting marketing campaigns in their respective countries. Conduct surveys to continuously review their level of satisfaction and to get effective feedback from the market. Monitoring marketing support request and claims from channel partners and provide continuous support for their marketing / branding needs
  
  PUBLIC RELATIONS
   Leading the formulation of PR strategies and approach for the MEA region. Coordination with PR Agency to guide PR related activities entailing monthly press releases and reports, press conferences, increasing media relationships, product reviews, interviews, identifying interesting and innovative PR opportunities for the brand, etc.
  
  COUNTRY MARKETING
   Close coordination and support to country sales managers especially during new country initiation phases. Understand local needs of the country and formulate marketing plans accordingly. Training and development of the country sales managers and marcom executives.
  
  OTHER MARKETING FUNCTIONS
   Co-work with advertising agencies in formulating the ATL & BTL plans as per budgets and executing appropriately. Preparation of marketing collateral items including brochures, POP / POSM, etc. Designing and supporting effective displays for the Showrooms. Monitoring the display schemes and ensuring effective displays at dealer’s outlets to maintain the Brand visibility.
   Planning and organizing of product launches, dealer seminars, trade shows, exhibitions and events. Planning and execution of direct marketing campaigns, joint promotions, co-promotions, ambient marketing efforts etc. Coordination of website related & social media marketing function.