Mary Abboud
Dubai,United Arab Emirates
Summary
Marketing & media professional successful in campaign development and programme management. Forward-thinking and analytical in tracking markets and optimising strategies for best results. Excels at partnering cross-functionally to generate outstanding results.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Digital marketing manager
Nike Middle East - GMG
Dubai, UAE
06.2021 - Current
- Localizing global marketing campaigns on a seasonal basis
- Planning offline and digital strategies for local campaigns and digitizing offline consumer journeys in-store
- Managing team of 5 staff, driving performance with strategies across Paid media, CRM & SEO to exceed sales KPIs
- Managing paid media team by strategizing seasonal Nike campaigns in alignment with EMEA & Global HQs.
- Managing CRM team by strategizing Monthly communication plans, assessing data and retaining costumers
- Managing SEO team and ensuring all technical & content implementations are up to date
- Ensuring all teams report on correct data attribution
- Leading offline and online brand marketing across Nike local channels
- one of the Leading stakeholders on Marketing when unlocking Nike membership in the region and in charge of all Nike member communications in the region
- Sole lead on Nike experiences project implementation in the UAE & KSA and expanding to other markets
- Facilitating strategic decision-making by measuring and reporting campaign performance
- Managing strategies across key digital channels, including YouTube and TikTok content development, Google, Meta and Instagram Ads.
- Working closely across departments, such as product & category teams to implement latest findings from data and analytics across all marketing pillars (Paid, SEO, CRM)
Senior Marketing strategist
Hearts & Science - OMG
Dubai, UAE
03.2019 - 05.2021
- Handling several clients focusing on their e-commerce performance and optimizations
- Identifying on a daily basis new opportunities for digital innovation, enforce processes, provide quality assurance and implement best practices across all engagements
- Develop communication and CRM strategies for digital, covering topics such as campaign, communication, channel planning, and recommendations for acquiring customers and building lifetime value.
- Managing strategy, execution, measurement and optimization of my brands campaigns
- Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated within the digital transformation scope
- Mentoring group team members with a focus on strategic insights, platform management, analytics and reporting
Media Client servicing
Ipsos
Beirut, Lebanon
03.2017 - 03.2019
- Trainings for Media Agencies employees on the following softwares: Statex, Statex Online, Ariana, Z/Xplan, Gemius and Brandpuls
- Create reports with research findings and analysis to inform marketing strategies on TV, Radio, Outdoor and Digital listening.
- Visit clients to assist in the use of the softwares and help them reach their needs in their Marketing planning strategies.
- Recommend specific marketing approaches and spending budgets to achieve the client's desired sales goals. Track marketing strategies.
- Promote sales of our services and develop strong relationships with clients.
Administrative Assistant
Brazil-Lebanon Cultural Center - Brazilian Embassy
Beirut, UAE
08.2011 - 05.2016
- Assist in the planning and execution of the marketing program, assist in the updates of the FB page
- Handle invoices and receipts and leasing with the accounting department of the Embassy
- Monitor payment of suppliers
- Quotations of services and products prices
- Translation works from Portuguese to Arabic, English, French and Spanish and vice versa
- Support teachers in giving Portuguese classes to children
Education
Bachelor of Arts - International Affairs & Diplomacy
American University of Science & Technology
Beirut, Lebanon 01.2011 - 06.2015
Skills
- Presentations and proposals
- Marketing campaign management
- Brand-building strategies
- Advertising copywriting
- Digital campaign analytics
- Relationship management
- Market and competitive analysis
- E-commerce management
- Content marketing
- Multilingual
- Marketing
Languages
English
Fluent
Spanish
Fluent
Portuguese
Fluent
Arabic
Fluent
French
Intermediate
Timeline
Digital marketing manager
Nike Middle East - GMG
06.2021 - Current
Senior Marketing strategist
Hearts & Science - OMG
03.2019 - 05.2021
Media Client servicing
Ipsos
03.2017 - 03.2019
Administrative Assistant
Brazil-Lebanon Cultural Center - Brazilian Embassy
08.2011 - 05.2016
Bachelor of Arts - International Affairs & Diplomacy
American University of Science & Technology
01.2011 - 06.2015
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