matar alketbi

Economy Sector / Tourism and Sports Management 2022 - 2024.

Project Manager and Sports Portfolio Director.

• Developed and implemented comprehensive strategies for the walking sports project in the Emirate of Abu Dhabi, including technical, marketing, and financial planning, aimed at enhancing sports awareness and attracting tourists.
• Coordinated the efforts of the multidisciplinary team to ensure the efficient implementation of the project according to specified schedules and budgets.
• Managed marketing and promotion activities for the walking sports project, including communication with media and commercial partners to enhance promotional campaigns.
• Prepared regular reports for senior management, including project performance assessments and recommendations for improvement.
• Established the Abu Dhabi Folk Heritage Authority by overseeing the preparation of analytical studies and long and short-term strategies to ensure project sustainability.
• Directed technical and administrative teams in data analysis and providing regular reports to project leadership, with a focus on identifying risks and providing guidance for their management.
• Coordinated collaboration with government entities and relevant organizations to ensure the smooth and effective implementation of plans and initiatives.
• Provided creative proposals and solutions to address challenges and achieve specified goals in the fields of sports and tourism.
• Analyzed requests and requirements related to tourism and sports projects, providing necessary guidance for their efficient and effective execution.
• Built and strengthened relationships with strategic partners and suppliers to ensure the provision of necessary resources and successful project achievement.

Abu Dhabi Executive Office, Quality of Life Sector / Social Affairs Management 2016 - 2020

Senior Project Manager

• Coordinated and managed the "Sports Tourism Culture Community" project, focusing on developing and implementing strategies to enhance the quality of life for the local community.
• Analyzed needs and developed innovative solutions to improve the social support system within a timeframe of no more than 3 weeks, resulting in enhancing effective response to public needs.
• Designed and implemented a rapid response initiative to mitigate the impact of the COVID-19 pandemic, including providing necessary support to the community and partners, contributing to facilitating the transition to normalcy effectively and smoothly.
• Provided consultative support and guidance to all departments within the Abu Dhabi Executive Office within a maximum of five working days, enhancing coordination and collaboration between different departments.
• Managed the review and analysis processes of government requests within a specified timeframe of no more than 10 working days, focusing on improving operational efficiency and delivering services at the highest quality levels.
• Monitored and reviewed inquiries and requests from various sectors within a maximum of 3 working days, contributing to providing immediate support and meeting needs effectively and efficiently.

General Secretariat of the Executive Council 2012 - 2018

Senior Specialist in Communication Strategy and Identity Management

• Developed and implemented communication strategies and identity management to enhance the institution's image.
• Analyzed communication needs and developed strategic plans to achieve institutional goals.
• Managed media relations and coordinated media and press campaigns. Developed and managed media content and social media communication.
• Coordinated and organized institution-specific events and conferences. Monitored and evaluated communication performance, providing regular reports to senior management.

Ramadan Abu Dhabi 2017 – 2015 – 2014 - 2013:

• Planned and organized Ramadan events including entertainment and educational programs.
• Developed marketing and promotion strategies to increase public participation in Ramadan events.
• Managed partnerships and relationships with relevant entities to secure support and funding for events.
• Directed teams and coordinated efforts to ensure successful implementation of Ramadan events.
• Provided regular reports to relevant management on the progress and results of events.

Abu Dhabi Through Your Eyes Photography Competition (2016):

• Developed a concept and plan for the competition, including evaluation criteria and prizes.
• Managed the organization and promotion of the competition to attract participants and audiences.
• Evaluated participating works, selected winners, and organized the awards ceremony.

Imagine Abu Dhabi Initiative:

• Supported and encouraged creative initiatives, providing technical and marketing support.
• Offered advice and guidance to participants in developing and successfully executing their ideas.

Abu Dhabi Government Guide:

• Prepared and edited media and documentary content for the official guide of the Emirate of Abu Dhabi.
• Developed communication and marketing strategies to attract users to the application and increase its usage.

Golden Jubilee:

• Organized and executed promotion and advertising campaigns to celebrate the Emirate's Golden Jubilee.
• Targeted the intended audience through various advertising channels and analyzed campaign results.

Abu Dhabi Award for Excellence in Government Performance:

• Developed marketing and promotion strategies for the Abu Dhabi Award for Excellence in Government Performance.
• Managed advertising campaigns across media and social platforms.

Abu Dhabi Plan:

• Organized the launch event of the strategic plan for the Emirate of Abu Dhabi in collaboration with relevant authorities.
• Developed marketing and promotion strategies for the plan, attracting participants and interested parties.

Health Day:

• Organized and executed health awareness campaigns for government employees to promote healthy lifestyles.

Mother of the Emirates Campaign:

• Developed and executed promotion and advertising campaigns for the Mother of the Emirates campaign, attracting participants and contributors.

Ramadan Evening for Abu Dhabi Government Employees:

• Project manager for the Ramadan Evening for Abu Dhabi and Al Ain employees.
• Organized the Ramadan Evening for Abu Dhabi Government employees in various locations by providing all necessary supplies and arrangements.

Government Communication Forum:

• Organized the Government Communication Forum to ensure a fruitful and engaging experience for participants.

General Secretariat of the Executive Council 2011 - 2012

Government Relations and Protocol Specialist

Abu Dhabi Government Agenda Project:

• Collaborated with over 26 governmental entities, enhancing relationships to foster mutual cooperation and vital information exchange.
• Gathered and analyzed government data to develop effective strategies and achieve set objectives.

Protocol and Ceremonies:

• Organized and supported governmental events and meetings, including official Executive Council meetings and executive committees.
• Managed protocol for diverse events such as receptions for official delegations, collective weddings, and Formula 1 races.

General Secretariat of the Executive Council 2009 - 2011

Media and Communication Specialist

I worked in the Media and Communications Department at the Executive Council General Secretariat. Key responsibilities included:

• Organizing and coordinating the Emiratization Forum in the presence of Sheikh Hazza bin Zayed Al Nahyan, including event management, coordination with the organizing company, and protocol arrangements.
• Handling media coverage of the event, including preparing press releases and organizing media interviews.
• Organizing internal staff events such as shooting championships and employee recreational days.
• Dealing with the media and directing them to cover events and initiatives.

My role at the Civil Service Bureau in the field of public relations and communication was filled with challenges and achievements.

It was characterized by a variety of tasks and multiple responsibilities including:

• Member of the Public Relations team responsible for organizing a high-level delegation from the Abu Dhabi government on a visit to the Government Forum in Singapore, providing the necessary organizational and logistical support to ensure the success of the forum.
• Welcoming official delegations and executing comprehensive programs for them, such as receiving the Deputy Prime Minister of Singapore, the Dean of Oxford University, the Secretary of Queen Elizabeth, and the CEO of an Information Technology company in America.
• Acting as the master of ceremonies at most events and gatherings, necessitating responsibility and excellence in organization and execution.