MATHEW SEBASTIAN
Dubai
Summary
Digital Marketing Manager with extensive experience in crafting and executing effective digital marketing strategies. Proficient in SEO, SEM, social media, content creation, and email marketing, leading to significant improvements in online presence and brand image. Demonstrated ability to drive growth through innovative team leadership and strategic planning. Strong analytical skills applied to refine marketing efforts and maximize results.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Tourmate Tours L L C
Dubai, UAE
09.2025 - Current
- Created engaging visual and written content, including reels, posts, and story campaigns.
- Conducted audience research to improve targeting for lead generation and awareness campaigns.
- Monitored competitor campaigns and travel trends to inform content strategy.
- Analysed campaign performance metrics (CPC, CPM, CTR, CPL) to optimize budgets and ROI.
- Developed and executed organic and paid campaigns, targeting specific traveller demographics.
- Managed and monitored social media channels, responding to comments and messages promptly.
- Monitored GMB to handle reviews and build organic branding through postcopy and creatives
- Achieved an average CPL of 13 aed for a budget of 2000.
Team Leader
Riya - The Travel Expert
Mumbai, IN
11.2023 - 06.2025
- Led projects such as Influencer Marketing, Freelancer Keywords and Marketing Automation, focusing on website implementation and other marketing activities.
- Oversaw various business verticals of Riya Travels like Holidays, Riya Institute, Riya Visa Services, Riya Marine and Riya Middle East.
- Led and motivated the team to achieve collective objectives and OKRs.
- Manage the content calendar and schedule posts across all social media platforms.
- Continuously learned and adapted myself from social media trends and adapt content accordingly.
- Achieved an average ROAS from 3 to 6.5 for the B2B and Education sectors.
- Developed and published over 30 monthly Facebook posts to drive both organic and paid engagement for Riya Travels.
- Setted up Facebook (CAPI), and GTM as well as the UTM strategy within the various pages of my clients funnels, so as to be able to track results assiduously.
- Managed and optimized pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met for the set campaigns.
- Participated in events like OTM and SATTE, and managed messaging schedules such as WhatsApp blasts and email campaigns with open rates ranging from 78% to 21%.
- Utilized tools like Google Analytics and Google Play Console to analyze user journeys and strategize marketing approaches.
- Analyzing the competition so as to be able to suggest creative angles and ad copies, in order to achieve the best possible performance.
- Collaborate with cross-functional teams, including copywriters, designers, and developers, to ensure all aspects of campaigns are optimized for maximum impact.
- Supervised media campaigns and schedules from conception to completion.
Associate Media Manager
Chimp&z Inc
Mumbai, IN
03.2021 - 09.2023
- Develop and implement paid media strategies across various channels, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, to drive website traffic, leads, and sales for clients.
- Conduct extensive market research to identify target audiences, keyword opportunities, and ad placement options, and use this information to create highly targeted campaigns that achieve client goals.
- Supervised large ad budgets, website conversion, monitor campaign performance, and optimize campaigns on an ongoing basis to ensure maximum ROI and drive growth for clients.
- Analyze campaign data using tools such as Google Analytics and Facebook Analytics to identify areas for improvement and make data-driven decisions to improve campaign performance.
- Provide regular reporting and updates to clients on campaign performance, including insights and recommendations for improvement.
- Executed better CPL on platforms like Facebook, Outbrain and Taboola Advertising.
- Managed bidding and placement for retargeting display campaigns.
- Maintained relationships with external agencies, publishers, bloggers, influencers.
- Pitched services to potential clients and contacted clients to discuss projects.
- Oversaw and maintained media budgets.
- Researched and analyzed media data to identify trends and opportunities for clients.
SEM Analyst
Reach Local Services Pvt Ltd
Mumbai, IN
08.2017 - 04.2020
- Throughout my tenure, I have managed campaigns for U.S. clients across various business verticals, including real estate, furniture, automobile, and healthcare.
- I have strategically analyzed competitors to ensure clients capture potential customers and maintain a strong market presence.
- Being a PPC specialist have conducted keyword research, keyword segmentation & ad copies for Performance Marketing Google editor and Microsoft editor.
- Managed Facebook campaign as part of paid social media to acquire quality traffic/users (Lookalike audience). Major Platform were Google and Microsoft Bing for US customers.
- Tracked SERP rankings for targeted keywords across multiple search engines.
- Performed keyword analysis to determine high-value terms for SEM campaigns.
- Conducted competitor research to stay abreast of industry changes.
- Oversaw tracking and reporting of search-related activities to provide analyses to marketing executives.
Customer Service Associate
Avenues Payments Ind Pvt Ltd
Mumbai, IN
08.2015 - 07.2017
Customer Service Representative
Convergys
Mumbai, IN
05.2012 - 05.2015
Customer Service Representative
ICICI Prudential
Mumbai, IN
10.2010 - 10.2011
Education
Digital Marketing - Digital Communications And Media
Lavenir Institute of Professional Studies (L.I.P.S)
Mumbai, India06.2017
B. Com - Bachelor of Commerce
Mumbai University
Mumbai, India06.2010
MBA - Marketing Management And Research
University of Mumbai
Mumbai, India05.2022
Skills
- Project Management
- Market Research
- Leadership
- Client Communication
- Campaign Optimization
- Social Media Marketing
- Data Analysis (Native Advertising)
- Meta
- Google Analytics
- Google Search
- PPC campaign management
- Cross-functional collaboration
- Performance optimization
- Analytical thinking
- Strategic planning
- Client support
- Keyword research
- Audience targeting
- Market research
- Brand development
- Social media advertising
Languages
English
Hindi
Malayalam
Websites, Portfolios and Profiles
https://www.linkedin.com/in/mathew-s825aab141/
Timeline
Marketing Manager
Tourmate Tours L L C
09.2025 - Current
Team Leader
Riya - The Travel Expert
11.2023 - 06.2025
Associate Media Manager
Chimp&z Inc
03.2021 - 09.2023
SEM Analyst
Reach Local Services Pvt Ltd
08.2017 - 04.2020
Customer Service Associate
Avenues Payments Ind Pvt Ltd
08.2015 - 07.2017
Customer Service Representative
Convergys
05.2012 - 05.2015
Customer Service Representative
ICICI Prudential
10.2010 - 10.2011
Digital Marketing - Digital Communications And Media
Lavenir Institute of Professional Studies (L.I.P.S)
B. Com - Bachelor of Commerce
Mumbai University
MBA - Marketing Management And Research
University of Mumbai