Matthew Clarke Smith

Drive the growth of high-performing sales and leasing teams with a core focus on increasing company revenue, improving agent capability, and scaling operations. Lead the full development cycle of brokers — from onboarding and training to turning leasing agents into consistently producing sales brokers.

Leverage a background as a record-breaking, top-performing sales broker in the UAE to mentor agents on deal structuring, closing strategy, negotiation, and market positioning. Oversee revenue-driven initiatives including incentive frameworks, commission restructuring, pipeline optimisation, and performance-management systems.

Collaborate closely with the founders on long-term strategy: scaling headcount, improving operational efficiency, elevating marketing output, and strengthening the overall brokerage model. Contribute to brand growth through content direction, market insights, and performance-based recruitment.

I have been personally responsible for 2.8x increase since I joined the company which equates to 180% increase in revenue.

Founded and scaled a boutique luxury real-estate brokerage specialising in high-end residential and investment properties across Dubai. Built the company from the ground up—overseeing every stage of development from business formation to revenue growth—ultimately leading to a successful acquisition in under two years.

Key Achievements & Responsibilities:
• Established the full company infrastructure including trade licensing, RERA compliance, banking, corporate structuring, insurance, and operational frameworks required for a high-performing brokerage.
• Built and led a top-producing sales and leasing team through end-to-end recruitment, onboarding, and training initiatives—ensuring every hire matched the company’s culture, standards, and performance expectations.
• Developed the complete sales ecosystem including prospecting frameworks, lead-conversion systems, agent performance KPIs, and pipeline management processes that drove consistent monthly revenue growth.
• Designed and implemented all company operations, including SOPs, workflow automation, administrative procedures, CRM configuration, back-office systems, and customer-service protocols to ensure efficiency and scalability.
• Created and executed full marketing strategies covering brand identity, digital campaigns, content creation, listing marketing, social-media growth, paid advertising, and performance analytics—substantially increasing brand recognition and inbound lead flow.
• Oversaw financial planning & accounting, including budgeting, cost control, commission structures, P&L management, monthly revenue forecasting, and cash-flow optimisation to maintain profitability during growth.
• Introduced incentive structures and performance frameworks that elevated team productivity, improved retention, and aligned compensation with company growth objectives.
• Negotiated high-value sales transactions, personally contributing to revenue generation while coaching the team to increase average deal size and conversion rates.
• Managed strategic partnerships with developers, mortgage brokers, technology providers, and service vendors to enhance operational capability and client offering.
• Positioned the business for acquisition by building a strong financial profile, streamlined operations, a scalable sales model, and a strong team—resulting in a successful exit in less than two years.

Since we sold the company they have now decided to rebrand it to The Boros Collection.

Co-founded and built a fully licensed short-term rental and holiday-homes management company in Dubai. Oversaw all operational, regulatory, financial, and marketing functions, and grew the business through a mix of owner-managed properties and rent-to-rent investments. Successfully sold as part of a package acquisition with The Luxury Collection Real Estate.

Key Achievements & Responsibilities:
• Established a compliant short-term rental operation including DTCM licensing, tourism permits, guest-check-in protocols, and mandatory reporting standards.
• Built and managed a portfolio of short-term rental properties through two models:
* Owner-Management: onboarding landlords who wanted their units managed.
* Rent-to-Rent: deploying company capital to lease units and operate them on a short-term basis for yield.
• Oversaw full furnishing and setup of holiday homes, ensuring each unit met DTCM standards, Airbnb/Booking.com requirements, and guest-ready quality — including furniture selection, décor, essentials, inventory, and staging for photography.
• Managed strong landlord and investor relationships, covering onboarding, pricing recommendations, performance reporting, and retention.
• Implemented property-management systems for housekeeping schedules, guest turnovers, maintenance coordination, inspections, and inventory management.
• Handled all OTA (Airbnb, Booking.com) operations, including listing creation, dynamic pricing, calendar sync, occupancy optimisation, and performance analytics.
• Oversaw end-to-end guest experience, including automated messaging, digital check-ins, identity verification, communication standards, and review management to maintain high ratings.
• Managed financial operations such as owner payouts, rental profitability, rent-to-rent ROI modelling, budgeting, and monthly revenue reporting.
• Recruited and trained operational staff responsible for cleaning, turnovers, guest communication, photography, and property readiness.
• Introduced automation and technology, including PMS systems, channel managers, dynamic pricing software, and communication templates to streamline operations and reduce manual workload.
• Executed marketing efforts to increase occupancy, build brand reputation, and acquire new landlord clients for management contracts.
• Prepared the company for acquisition, ensuring strong financial documentation, efficient systems, and a scalable operational model — resulting in a successful sale as part of a combined deal with The Luxury Collection Real Estate.

Started my real estate career at Powerhouse Properties and progressed rapidly through four consecutive promotions — from Client Advisor → Senior Client Advisor → Associate Director → Director — all achieved within three years, based entirely on performance, revenue generation, and consistent ranking at the top of the company.

Recognised as one of the leading brokers in a 300-agent organisation, specialising in prime and ultra-luxury properties across Dubai, with a proven track record of record-breaking transactions.

Key Achievements & Responsibilities:
• Ranked #1 Sales Broker company-wide in a team of nearly 300 brokers, consistently outperforming peers through high-volume, high-value sales and exceptional client service.
• Achieved historic luxury real estate records, including:
* Breaking the price-per-square-foot record in early 2023.
* Selling the most expensive Signature Villa ever sold on Palm Jumeirah at the time, setting a new benchmark for the brokerage and the market.
• Expert in luxury and ultra-luxury sales, handling UHNW clientele, complex negotiations, off-market assets, and high-ticket waterfront properties.
• Generated significant revenue for the company, repeatedly ranking at the top of monthly and annual performance charts.
• Drove strong client acquisition and retention, leveraging market expertise, strategic prospecting, and long-term relationship building to create a consistent pipeline of inbound and referral clients.
• Mentored and supported newer brokers, sharing sales strategies, negotiation frameworks, and market knowledge that contributed to a stronger overall team.
• Represented the company in a senior capacity, using performance, professionalism, and client results to uphold and elevate the Powerhouse brand within the luxury segment.