Organized and dependable , successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
1
1
year of post-secondary education
Work history
Marketing Manager / Domestic Market / East Africa
BeauteLuxe Group
Dubai
10.2024 - Current
Devised product launch plans, ensuring successful market entry and uptake.
Streamlined internal processes to boost efficiency within marketing department.
Enhanced brand awareness through innovative promotional activities, which led to a sales increase of 10% within 3 months
Oversaw event management, delivering impactful experiences for attendees.
Managed social media campaigns, increasing online presence significantly by 15% within 3 months campaign.
Facilitated 10 training sessions to cultivate team skill development within the period of 6 months.
Coordinated with sales department to improve lead generation efforts.
Conducted East African market research, identifying emerging trends and opportunities.
Directed content creation, boosting organic traffic on digital platforms, with views reaching up to +100K within 1 month.
Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
Developed marketing plans to support department strategies.
Retail Marketing Lead
Medicina Group of Pharmacies
Dubai, United Arab Emirates
09.2018 - 11.2023
Represented organization to public at trade exhibitions and conventions, driving awareness of different Health Topics .
Supported front-line sales teams with well-coordinated administrative operations.
Optimized sales methods to best engage, acquire and retain customers.
Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
Managed team of Merchandising staff, driving performance with motivational strategies to exceed sales targets.
Managed 115 Pharmacies Marketing plans and Merchandising management.
Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments which lead to sale increase by 25% .
Retail Area Supervisor
Medicina Group of Pharmacies
Dubai ,Sharjah & Al Ain, United Arab Emirates
04.2016 - 08.2018
Coordinated business operations, and hit target 102% in 2016
Enabled smooth operations, managing staff rota's to guarantee optimal coverage.
Reinforced customer service practices, improving customer satisfaction levels.
Coached, managed and developed 50 pharmacists and Beauty Advisors to consistently meet and exceed individual KPIs.
Drove continuous improvement by ensuring timely, accurate reporting of near misses, incidents and accidents.
Conducted routine tours through operating areas to verify safe and efficient operations.
Conducted number of tie ups with clinics & doctors around pharmacies to drive Rx Business .
Maintained positive staff relations and conditions of employment , boosting staff retention with number of 90% of team .
Rotated merchandise and displays to feature new products and promotions.
Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
Encouraged all employees within department to present positive, exemplary image to customers.
Recruited and trained department staff to boost employees productivity.
Coached sales associates in product specifications, sales incentives and selling techniques.
Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
Established performance goals for employees and provided feedback on methods for reaching those milestones.
Developed empowering employee culture focused on equipping staff to independently meet customer needs.
Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Managed teams by overseeing hiring, training and professional growth of employees.
Delivered tailored assistance to customers with disabilities.
Generated Key Performance Indicator reporting to drive better performance.
Completed duties to deliver on targets with accuracy and efficiency.
Monitored and updated stock levels and inventory databases.
Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Improved efficiency and productivity by acquiring new skills.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Delivered exceptional customer service by proactively listening to concerns and answering questions.
Pharmacy Manager
Medicina Group of Pharmacies
Sharjah, United Arab Emirates
06.2015 - 05.2016
Audited staff, services, systems, records and standards regularly to identify areas for improvement.
Managed to serve over 80 customers per day .
Maximized pharmacy teams' productivity through strategic staff planning.
Provided prescription guidance to patients and supported members of team in doing same.
Identified new business development opportunities to achieve consistent growth.
Focused on keeping wait time down and oversaw communications with patients.
Confirmed all registers are kept up to date, including controlled drug, private prescription and special orders.
Oversaw day-to-day management of pharmacy and staff to maintain smooth running of all tasks and services.
Coached and mentored more than 15 new joiners & trainees .
Developed pharmacy sales, services and profitability in cost-effective and safe manner.
Education
Master of Business Administration - Marketing
International Business Academy of Swizerland
Swizerland
11.2022 - 03.2024
Bachelor of Science - Pharmacy
Ajman University of Science & Technology - AUST
United Arab Emirates
08.2002
Skills
Retail marketing
Relationship & Communication management
Business development
Presentations and proposals
Marketing campaign management
Strategic planning
Communications management
Accomplishments
Achieved the number 1 award DUPHAT in 2022 & 2023 by completing participating in the event and being responsible for activities on the booth with full commitment and efficiency.
Supervised teams of Merchandising & Graphic Designers .
Responsible for the Group Retail Marketing for 3 years .
Documented and resolved appearance & ambience of the pharmacies which led to standardized look & clients attention .
Collaborated with a number of governmental sectors to participate in CSR campaigns which resulted in the development of the group brand as trusted healthcare sector .
Trainings & Courses
Currently on the stage of MBA in Marketing course from the International Business Academy of Switzerland .
Hold a Mini MBA from the International Business Management Institute in 09-03-2022.
Completed trainings in :
Customer Service (08/2014)
Conference/Issuer of the certificate
Body Language (11/2017)
Conference/Issuer of the certificate
Selling Skills (12/2015)
Conference/Issuer of the certificate
First Time Manager (01/2018)
Conference/Issuer of the certificate
Leadership (08/2019)
Conference/Issuer of the certificate
Marketing Principle Training (11/2019)
Conference/Issuer of the certificate
Coaching (09/2018)
Conference/Issuer of the certificate
Finance for Non Financial (02/2020)
Conference/Issuer of the certificate
Head of Centre of Expertise – People Performance & Reward at C-CARE Group (Member of CIEL Group)Head of Centre of Expertise – People Performance & Reward at C-CARE Group (Member of CIEL Group)