Mazen EL Homsi
Jeddah,Saudi Arabia
Summary
A highly accomplished and results-driven professional with extensive experience in sales and Trade Marketing management. Demonstrated ability to effectively oversee key accounts to provide exceptional service, retain business, and maximize client penetration. Possesses excellent communication skills and has a track record of establishing and maintaining strong relationships with business executives to expand knowledge of client needs and deliver solution-based product recommendations.
Proficient in leading teams and directing the implementation of strategic plans to increase brand awareness and drive new business growth.
Unwavering positivity, and my strong work ethic are the cornerstones of my success, and I look forward to continuing to leverage these qualities to achieve even greater heights in the years ahead.
Overview
11
11
years of professional experience
1
1
Certification
Work history
National Key Account Manager & E-Commerce Manager
Ferrero
Jeddah , Saudi Arabia
01.2022 - Current
- RTM plan by channel to meet business needs
- Maintained advanced product and industry trend knowledge, performing regular market research to enhance company offerings.
- Budget planning for all Modern Trade channels.
- Forecast building with demand team to meet company growth.
- Drive Business development plans with customers (JBP)
- Work closely with finance to ensure channel profitability.
- New launch plan for innovative products.
- optimization on headcount to fulfill coverage.
- Leading the team by example with the right confidence to meet company goals.
- Optimizing channel trade spend to achieve YoY growth.
- Meeting company policy and code of ethics internally and externally.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
Modern Trade lead Manager
Ferrero
Jeddah, Saudi Arabia
01.2021 - 12.2022
- To implement company strategy according to market specific needs, leveraging on CATMAN and Shopper marketing
- Maximize shopper/consumer experience through the triple win strategy
- Working closely with marketing to insure the executional of marketing approach
- Enhance the adoption of visibility program, supported by ROI analysis
- Ensure commercial calendar to be inline with the market calendar and seasonality
- Retro-planning new launch campaigns with all the KPI's and drivers
- Guarantee budget are inline with our commercial planning
Senior Key Account Manager
Ferrero
Jeddah , Saudi Arabia
01.2019 - 12.2021
- Developed great relation ship with retailers to accomplish Triple win strategy.
- Target Setting for Panda, Lulu & Carrefour National by store by brand
- Ensured achievement of targets throughout all categories by tracking brand volume, profitability, and share progress
- Securing seasonal volumes with the right strategy to ensure market share growth.
- Seasonal plans and forecasting to secure market share growth.
- Secures positioning as a leading competitor in the market by ideating and integrating innovative strategies based on trends identified through market and strategic analysis.
- Conceptualized and integrated strategies based on trends identified through market and competitive analyses, resulting in positioning as a top industry competitor.
- Negotiating Business Driver Agreement (BDA) with customers based on future growth plans.
Key Account Manager
Ferrero
Jeddah , Saudi Arabia
07.2017 - 12.2018
- Worked with retailers closely to maintain customer relationship
- Negotiate with customers Business Development Agreement (BDA)
- Ensured achievement of targets throughout all categories by tracking brand volume, profitability, and share progress
- Generated and implemented plans aligned with customer business goals in collaboration with marketing team
- Target Setting for Othaim, Danube,Bindawood, Farm and Tamimi National by store Ideated and integrated innovative strategies for various brands within each category
- Reviewed established objectives and action plans on monthly basis to verify alignment with client needs.
- Launched digital marketing campaign and virtual engagement initiatives to increase product uptake across key accounts.
- Formulated and implemented successful account strategies to drive continuous improvement, profitability and growth.
- Secures positioning as a leading competitor in the market by ideating and integrating innovative strategies based on trends identified through market and competitive analysis
- Conceptualized and integrated strategies based on trends identified through market and competitive analyses, resulting in positioning as a top industry competitor.
Unit Manager
IATCO
Dammam, Saudi Arabia
11.2014 - 06.2017
- Supervised and coached the team to maintain shelf share and increase brand visibility
- Developed strong relationships with current and prospective clients to generate new business and maximize penetration of existing accounts.
- Ensured achievement of targets throughout all categories by tracking brand volume and value.
- Generated and implemented plans aligned with customers to fulfill both marketing calendars.
- Managed and coached a team of 8 Sales Section Managers
- POSM implementation following marketing calendar.
- Conducted analyses and reported to management and marketing team on competitor activities and trends.
- Maintained high professional standards by monitoring staff performance and conducting annual appraisals.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
IATCO Sales Section Manager
IATCO
Dammam, Saudi Arabia
07.2013 - 11.2014
- Successfully executed sales planning and achieved targets for key accounts in the Eastern Area, with a primary focus on the Key Accounts
- Promoted the brands through leaflet participation and in-store promotional activities
- Ensured all POSM and planograms were implemented effectively in the market by following up on in-store fundamentals
- Developed and maintained strong and positive working relationships with customers.
- Monitored stock levels and made key decisions about stock control.
Education
Bachelor of Business Administration - Business Management - Marketing & Administration
American University of Science And Technology
Beirut 2012
Bachelor - Hospitality Management
C&E Collage
Beirut 2008
Skills
- Account management
- Client relationship management
- B2B account management
- Brand positioning
- BTL promotions
Certification
SAP System Financial Acumen Customer Business Development Marketing Academy
Languages
English
Fluent
French
Beginner
Arabic
Native
Timeline
National Key Account Manager & E-Commerce Manager
Ferrero
01.2022 - Current
Modern Trade lead Manager
Ferrero
01.2021 - 12.2022
Senior Key Account Manager
Ferrero
01.2019 - 12.2021
Key Account Manager
Ferrero
07.2017 - 12.2018
Unit Manager
IATCO
11.2014 - 06.2017
IATCO Sales Section Manager
IATCO
07.2013 - 11.2014
Bachelor of Business Administration - Business Management - Marketing & Administration
American University of Science And Technology
Bachelor - Hospitality Management
C&E Collage