Md. Shahnawaz Iqbal

Led Multi-Channel Marketing for Key Products

• Developed and executed 360-degree marketing campaigns for key Emirates NBD products, including Livionaire, Cashback Credit Cards, and Liv Lite, ensuring high engagement and conversion.
• Managed integrated campaigns across digital (Meta, Google, LinkedIn, TikTok), offline (community screens, ENOC screens, cinema, radio), influencer marketing, and social media to maximize brand reach.

Strengthened Brand Positioning & Performance

• Spearheaded a brand index monitoring initiative, benchmarking Emirates NBD’s digital banking products against competitors like Mashreq Neo to refine positioning and improve share of voice.
• Led the thought leadership strategy on LinkedIn, positioning Emirates NBD as an authority in financial literacy, fintech, and smart banking solutions.

Optimized Paid & Organic Performance

• Built a performance dashboard to measure the impact of paid and organic marketing efforts, ensuring data-driven decision-making for future campaign investments.
• Enhanced email marketing strategies, improving engagement metrics by reducing email frequency while optimizing content relevance and personalization.

Successfully Launched & Scaled New Initiatives

• Launched and scaled multiple initiatives, including:
• Liv Lite – a financial literacy program for kids and teens, executed through schools, social media, and on-ground activations.
• Local Stock Trading & Gold Trading – leveraging targeted digital campaigns to drive awareness and sign-ups.
• Money Ahead Deposit & Cashback+ Credit Cards – introducing compelling value propositions through influencer partnerships and CGI-driven content.

Executed High-Impact Influencer & CGI Campaigns

• Led the development of CGI video concepts for Liv Lite and Cashback Credit Cards, ensuring a modern, engaging storytelling approach for digital audiences.
• Drove high-impact influencer campaigns, integrating key opinion leaders to amplify product launches and financial education content.

Transformed Internal Marketing Processes

• Implemented Monday.com for workflow management, streamlining approvals and campaign execution timelines.
• Established a Standard Operating Procedure (SOP) for content creation, social media, email marketing, and push notifications, enhancing efficiency and cross-team collaboration.

Improved Customer Engagement & Digital Growth

• Grew Emirates NBD’s digital presence through a targeted content strategy on LinkedIn, Instagram, and Twitter (X), focusing on engaging and informative financial content.
• Led initiatives like ENOC screen placements, community screens, and affiliate partnerships to expand brand awareness in high-footfall areas.

Award-Winning Contributions & Leadership

• Won the ENBD Gem Award in 2023 & 2024 for outstanding contributions to marketing, branding, and digital growth.
• Proactively championed team motivation and recognition, ensuring high performance and collaboration within the marketing department.

Built a Strong Influencer Marketing Strategy

• Led a structured and performance-driven influencer marketing strategy that significantly boosted Emirates NBD’s brand visibility and engagement.
• Established partnerships with top-tier macro and micro-influencers across various sectors, ensuring targeted and impactful brand exposure.

Enhanced PR & Media Coverage

• Secured premium media coverage for major product launches and campaigns, amplifying Emirates NBD’s presence in top-tier publications and digital platforms.
• Developed and maintained strong media relationships, ensuring consistent brand storytelling in finance, tech, and lifestyle media.
• Successfully positioned Emirates NBD executives as thought leaders through expert articles, interviews, and panel discussions.

Launched Award-Winning Influencer Campaigns

• Conceptualized and executed highly engaging influencer-led campaigns that drove significant growth in brand sentiment and customer interaction.
• Spearheaded data-driven influencer collaborations, ensuring ROI-driven marketing outcomes rather than vanity metrics.
• Launched trend-driven, viral influencer campaigns, leveraging storytelling to enhance Emirates NBD’s brand perception among millennials and Gen Z audiences.

Strengthened Brand Perception & Engagement

• Successfully shifted the brand’s positioning to be more digitally relevant, focusing on innovative storytelling and influencer collaborations.
• Created high-impact video content in partnership with influencers, achieving millions of views across social media platforms.
• Increased customer engagement through interactive and creative influencer-led initiatives on Instagram, TikTok, and LinkedIn.

Optimized Campaign Performance with Data Analytics

• Implemented robust performance tracking for influencer campaigns, leveraging KPIs such as engagement rates, conversion metrics, and sentiment analysis.
• Led the transition from traditional PR to a data-driven influencer approach, ensuring measurable impact on Emirates NBD’s marketing objectives.
• Introduced cost-effective strategies, optimizing influencer partnerships for better performance with lower investment.

Cross-Functional Collaboration & Leadership

• Worked closely with product, digital, and content teams to ensure a seamless integration of influencer marketing into overall marketing initiatives.
• Guided internal stakeholders on best practices for leveraging influencer marketing, increasing adoption and effectiveness across multiple business units.
• Led and mentored a team, fostering a culture of innovation and performance-driven influencer marketing.

Recognized for Excellence in Marketing & Brand Growth

• Won the ENBD Gem Award 2023 for outstanding contributions to marketing, PR, and influencer strategies.
• Helped Emirates NBD solidify its position as a modern, digitally forward brand, particularly among young and digitally-savvy consumers.

• Increased brand awareness by developing and executing effective influencer marketing campaigns.
• Showcased versatility as a brand ambassador by representing various industries such as fashion, beauty, fitness, travel, and wellness companies successfully.
• Established strong partnerships with brands through proactive communication and collaboration on content creation.
• Followed and reviewed competitor social media channels, content, and strategy to relay insights.
• Monitored and built social media following by maintaining solid online presence via community engagement.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Amplified brand messaging by collaborating with other influencers for cross-promotions and guest appearances.
• Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
• Worked with team to achieve sales goals for products.
• Increased sales by effectively communicating product benefits.