Md Shahnawaz Iqbal

Lead marketing strategy and execution for the Credit Cards portfolio, with a strong focus on digital acquisition and performance-led growth.

• Built and scaled affiliate and aggregator channels to drive credit card acquisition, delivering application volumes comparable to core digital channels at a lower cost per acquisition
• Led end-to-end multi-channel acquisition campaigns across paid media, EDM, SMS, push notifications, WhatsApp, and landing pages
• Collaborated with Digital Marketing teams to drive performance campaigns across Meta, Google, and programmatic platforms, optimizing for conversions and cost efficiency
• Improved funnel performance through A/B testing, audience segmentation, and creative optimization, leading to higher conversion rates
• Developed and implemented UTM-based tracking and performance dashboards, enabling better visibility on campaign ROI and channel performance
• Managed large-scale campaigns (including seasonal campaigns like Ramadan), ensuring seamless execution across Product, Digital, Brand, and Campaign teams
• Optimized campaign spend and allocation to improve cost per acquisition while maintaining strong volume growth
• Worked closely with Product teams to align offers, positioning, and communication strategy for maximum acquisition impact

• Increased brand awareness by developing and executing effective influencer marketing campaigns.
• Showcased versatility as a brand ambassador by representing various industries such as fashion, beauty, fitness, travel, and wellness companies successfully.
• Established strong partnerships with brands through proactive communication and collaboration on content creation.
• Followed and reviewed competitor social media channels, content, and strategy to relay insights.
• Monitored and built social media following by maintaining solid online presence via community engagement.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Amplified brand messaging by collaborating with other influencers for cross-promotions and guest appearances.
• Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
• Worked with team to achieve sales goals for products.
• Increased sales by effectively communicating product benefits.