Medhat Saadoun
Dubai
Summary
I am a proactive and solution-oriented social media content creator and analyst with almost seven years of experience in the industry. Driven by a relentless passion for storytelling, content creation, and data analysis, I am dedicated to crafting innovative and impactful ideas that resonate with and engage audiences effectively.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Social Media Executive & Senior Social Analytics Executive
GroupM Mena
09.2021 - 03.2025
- Leading brainstorming sessions and working on content calendars.
- Participating in social media pitches by conducting social listening to support the team in developing effective strategies, and providing ideations (e.g., L’Oréal, MDLBEAST, Chupa Chups).
- Testing new social listening tools and sharing feedback with management.
- Creating social strategies (e.g., for Colgate, BeKind).
- Handling campaigns and coordinating with the creative and paid teams (e.g., Nestlé Pure Life, Colgate, Palmolive, Rainbow Milk).
- Gatekeeping the Emplifi and Talkwalker tools.
- Training interns on social tools and the social media ecosystem.
- Occasionally client-facing.
- Posting content and coordinating with the paid team.
- Moderating accounts on different platforms (e.g., Michelin, BFGoodrich).
Influencer
EmiratesLitFest
01.2025 - 02.2025
- Creating content on Instagram for both stories and posts while integrating the event’s hashtags.
- Covering literature events.
- Interacting with international authors.
Paid Content Creator & Influencer
Sharjah Book Authority
05.2022 - 11.2022
- Filming and creating content on Instagram.
- Attending and covering book-related events.
Social Media Executive
Wavemaker Mena
05.2018 - 09.2021
- Managing community engagement for global clients’ regional social media platforms.
- Developing, posting, and scheduling engaging and creative content.
- Creating scripts for testimonial posts.
- Executing social media campaigns.
- Analyzing data from content and social media campaigns.
- Developing, executing, reporting, and leading influencer marketing campaigns.
A One-Month Employee for the School Season
Antoine Bookstores
08.2017 - 08.2017
- Supported customer service.
Advertising & Marketing Internship
Ad Effect
08.2016 - 08.2016
- Collaborated on a major marketing project for the company from its earliest stages.
- Conducted extensive research to develop an app.
Journalism Workshop
France 24
05.2016 - 06.2016
- Researched and covered various topics.
- Conducted interviews with individuals on a variety of subjects.
- Assisted other members with their reports.
Freelance Content Creator
Bookwitty Canada
09.2015 - 05.2016
- Content Creator: Over 90 contributions, including book reviews, articles, author bios, and reading lists.
Paid Social Media Internship
Keeward
06.2015 - 08.2015
- Created online content for Antoine Bookstores.
- Worked on short-term campaigns.
- Community-managed the brand’s social media accounts.
Education
B.A. - Mass Communication, Marketing Communication track, Creative Writing, Novel and Short-Story Writing track
University of Balamand
01.2017
Lebanese Baccalaureate - Sociology-Economics
Saba Zreik High-School
01.2013
Skills
- Proficient in Microsoft Office
- Basic knowledge in Canva tool
- Social Media Tools: Emplifi, Talkwalker, Brandwatch, Skedugram, Sprinklr, Creator Studio
- Analytics on social media platforms
- Training high-school & university interns on these tools
- Fluent in Arabic & English
- Beginner in French & Spanish
Certification
Obtaining “Analyze Certification” from Talkwalker social listening tool.
Things I Am Proud Of
⮚ Participating in cultural and literary events in collaboration with Sharjah Book Authority and EmiratesLitFest 2025, creating Instagram content for them.
⮚ Meeting & building connections with International Booker Prize winner Anton Hur.
⮚ Being trained by George Behe, one of the world’s renowned Titanic historians, to become a Titanic historian.
⮚ Creating original content, such as book-marathons on IG, and co-hosting them with collaborators abroad.
⮚ Writing short stories and working on a novel.
⮚ Participating in creative writing workshops where we also gave & received criticism from fellow writers.
⮚ Giving a speech about “bullying in Lebanese schools” at UOB.
⮚ Arranging a psychology session & book-signing at UOB with Lebanese best-selling author Anita Papas.
⮚ Creating a technologically-based TV program for a media university course.
Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
French
Beginner (A1)
Spanish
Beginner (A1)
Timeline
Influencer
EmiratesLitFest
01.2025 - 02.2025
Paid Content Creator & Influencer
Sharjah Book Authority
05.2022 - 11.2022
Senior Social Media Executive & Senior Social Analytics Executive
GroupM Mena
09.2021 - 03.2025
Social Media Executive
Wavemaker Mena
05.2018 - 09.2021
A One-Month Employee for the School Season
Antoine Bookstores
08.2017 - 08.2017
Advertising & Marketing Internship
Ad Effect
08.2016 - 08.2016
Journalism Workshop
France 24
05.2016 - 06.2016
Freelance Content Creator
Bookwitty Canada
09.2015 - 05.2016
Paid Social Media Internship
Keeward
06.2015 - 08.2015
Lebanese Baccalaureate - Sociology-Economics
Saba Zreik High-School
B.A. - Mass Communication, Marketing Communication track, Creative Writing, Novel and Short-Story Writing track
University of Balamand
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