Medhat Shoura
Dubai
Summary
Dubai / UAE Encouraging leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Business Unit Head
IMDAD LLC
03.2021 - 07.2023
- Of injectables Aesthetics IMDAD Middle East, Yvoire HA filler, Tesslift Threads) ( KSA , UAE, QATAR, KUWAIT, BAHRAIN, OMAN, LEBANON, JORDON, Egypt) Job role and duties
- Setting, Manage and coordinate all marketing strategies (B2B & B2C)
- Conduct market/customers research to evaluate market requirements for the brand/brands launch
- Analysis of customer research, current market conditions and competitor information
- Develop and supervise the implementation of marketing plans/strategy and projects for the brand
- Monitor, review and report on all marketing activity and forecast and manage the marketing budget and its ROI
- Building KOL and brand advocate’s network and an advisory board
- Work as a main point of contact and reference for all needed medical information for Regulatory affairs, team members, HCPs and revise all medical contents in all marketing activities
- Team training and development (segmentation matrix, product knowledge, medical background)
- Stock control and demand planning supervision
- Coordination and follow on RA issues and market access
- Manage P & L
- Lead the communication with the supplier’s team
- Reporting to the CEO and board of directors.
International Business consultant and market access manager EMEA
Mderma Derma pen USA
07.2020 - 03.2021
- Evaluated current processes to develop improvement plans.
- Produced detailed and relevant reports for use in making business decisions.
- Gathered, documented, and modeled data to assess business trends.
- Reviewed internal systems and organized training plans to address areas in need of improvement.
Marketing and Business Development Manager
ARAMED AESTHETICS GROUP
06.2018 - 04.2020
- Qatar, Bahrain, and Oman) Teoxane HA filler
- Manage and coordinate all marketing, advertising and promotional staff and activities
- ( workshops, local and international events)
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans/strategy and projects existing products
- Expand and develop marketing platforms including social media platforms (digital marketing )
- Manage the productivity of the marketing plans and projects through sales team tactical plans follow up
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget
- KOL management
- Report on return on investment and key performance metrics (ROI matrix implantation)
- Work as a main point of contact and reference for all needed medical information by Regulatory affairs
- Team members, HCPs and revise all medical contents in all marketing activities
- Collaborate with the sales function following field execution of the strategy and message delivery
- Perform monthly sales performance analysis and making sure that it is serving the planed market share
- Team training and development (segmentation matrix, product knowledge, medical background)
- Lead the communication with the supplier marketing and medical team.
Business Unit Director
Allergan Medical Aesthetics KSA
10.2012 - 10.2017
- Botox, Dermal Fillers Juvéderm Range & Breast Implants)
- Key Result Areas:(Leading Sales, Marketing, medical education, finance, and supply chain)
- Leading a team of 18 PS, 3 Sales Managers, product Manager and 2 business consultants
- Market planning to ensure implementation of Allergan International Marketing Strategy in Saudi Arabia
- Interacted well with customers to build connections and nurture relationships.
- Contributing to identifying new opportunities in KSA by analyzing the current market trends; implementing Allergan Medical Aesthetics Institute Training while executing various programs with European KOLs and developing the in-country LCMs Team
- Managing various operations like logistics, supply chain, demand planning, distribution, finance as well as P&L
- In addition to managing DISTRIBUTER RELATION (supply chain, Financial issues and regulatory issues)
- Ensuring adherence to company policies & procedures; monitoring various activities while ensuring completion within scheduled time and budget
- Extending support in planning sales effectiveness; imparting coaching & training to the sales force and developing strong relationships with customers in order to generate revenue
- Significant Accomplishments:
- Successfully planned and executed facial fillers consumer campaign in 2016 & 2017
- Recognized as the Best Business Manager in Middle East during 2013 for showcasing outstanding performance in terms of growth, market share as well as team development
- Extended support in making: -Allergan, one of the top facial aesthetics businesses in MENA region and Saudi Arabia
- Saudi Market as the 2nd best growing market within all Allergan international markets during 2014, 2015 and
- The first growing market in 2016
- Pivotal role in increasing the business from 9 million to 45 million in a span of five years with market share of 65% In the fillers business
- Contributed to developing the strongest Sales Team in the region in terms of results, product knowledge and disease area knowledge
- Directed execution of the strategic revenue plan, including the implementation of local packaging of Botox which gave years price protection for Botox and secured the expected price difference in 5 years which would be around 25 m$)
- Developed and implemented commercial strategies such as Juvéderm fillers price increase 2nd half of 2016 which added 1.2 m$ to the bottom line in 2016
- Built a strong super specialty team at Allergan Medical Aesthetics drove the business through this team for Botox and Juvéderm fascial fillers; grew revenue by 500% in 5 years’ time
- Manager Napura & Reviver Cosmeceutical /Skin care products (H-Bader Group
Sales & Marketing Manager
04.2012 - 10.2012
- Leading a team of 25 MSRs and 4 Area Managers across various regions like UAE, Qatar, Bahrain, Saudi Arabia, and Kuwait
- Facilitated sales & budgets allocation while ensuring the implementation of commercial polices
- Extended support in formulating strategies in coordination with the Marketing Team.
Market Access Manager
Yangtze River Pharmaceutical
03.2011 - 03.2012
- Key Result Areas:
- Extended support in assigning suitable distributors in KSA, UAE, Iraq, Iran, Qatar, Bahrain, Oman & Yemen region
- Facilitated the process of registering the company and its products in each country in coordination with the assigned distributer
- Managed various activities like hiring of the Sales Team and new product launches as well as developing business development plans
Sales Manager
Sicor Europe SA (Teva Pharmaceutical)
08.2008 - 12.2010
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Key Account Manager
Bristol Myers Squibb
07.2000 - 07.2008
Tabuk
01.1998 - 06.2000
- MSR Western Area, Private Market, Jeddah and Taif
Bristol Myers Squibb, Nutritional Line of Mead Johnson
08.1995 - 12.1997
Education
MBBCH (Bachelor of Medicine and Surgery) -
Zagazig University
1992
Skills
- Medical marketing
- Medical Education
- Revenue Generation
- KOL Management
- Distribution Management
- New Product Launches
- Strategy (sales & Marketing) Formulation
- Training and Coaching
- P&L Management
- Team Building & Leadership
- Senior Management Professional
- Extensive pharmaceutical and Medical Aesthetics experience within ME region
- Extensive business background in international, multi-cultural environments
- Strong medical background
- Repeatedly produced sustained business and revenue growth in changing markets
- Possess an integrated set of competencies that encompass areas related to Business Operations, New Set-ups, Relationship Management
- Profile Summary
- A competent professional with more than 23 years of rich experience in Sales, Marketing, finance, Business Development, Medical training and education ,Consultancy, Competition Analysis and Product Portfolio Management within the Pharmaceutical and Medical Aesthetics industry
- Proficient in conducting statistical analysis to determine potential growth; designing sales performance goals and monitoring performance on regular basis
- Experienced in identifying new business opportunities and suitable channel partners for entering new markets in the Pharma segment
- Hands-on experience in managing various functions like Marketing, supply chain, finance, regulatory affairs and budgeting
- Skilled in communicating key marketing strategies to the team; conducting group/ individual interactions to check on overall understanding of the marketing strategy by field force
- A result-oriented individual with strong analytical, communication, interpersonal and organizational skills
- Performance Tracking and Evaluations
- Business Management Principles
- Records Filing
- Continuous Improvement Process
Certification
Address: Dubai Albarsha Hight’s
Industry Preference: Pharmaceuticals and Medical aesthetics
Location Preference: UAE
Nationality: Egyptian
No. of Dependents: 4
Passport Details: Egyptian passport
Visa Details: Holding UAE Golden visa
Marital Status: Married
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Business Unit Head
IMDAD LLC
03.2021 - 07.2023
International Business consultant and market access manager EMEA
Mderma Derma pen USA
07.2020 - 03.2021
Marketing and Business Development Manager
ARAMED AESTHETICS GROUP
06.2018 - 04.2020
Business Unit Director
Allergan Medical Aesthetics KSA
10.2012 - 10.2017
Sales & Marketing Manager
04.2012 - 10.2012
Market Access Manager
Yangtze River Pharmaceutical
03.2011 - 03.2012
Sales Manager
Sicor Europe SA (Teva Pharmaceutical)
08.2008 - 12.2010
Key Account Manager
Bristol Myers Squibb
07.2000 - 07.2008
Tabuk
01.1998 - 06.2000
Bristol Myers Squibb, Nutritional Line of Mead Johnson
08.1995 - 12.1997
MBBCH (Bachelor of Medicine and Surgery) -
Zagazig University
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