Meena Jalaja
Senior Affiliate Marketing Executive
Dubai
Summary
Results-driven affiliate marketing professional with a keen focus on maximizing partnership performance and driving revenue. Recognized for effective program management and fostering strong relationships with affiliates. Highly adaptable, ensuring team collaboration and alignment with business goals. Possessing skills in strategic planning and data analysis to optimize outcomes.
Overview
4
4
years of professional experience
17
17
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Senior Affiliate Manger
Deriv DMCC
08.2023 - Current
- Assess market opportunities and analyze the competitive landscape to discover and connect with thousands of high-potential leads for business expansion.
- Coordinated cross-departmental efforts to ensure smooth campaign execution, maximizing efficiency and effectiveness.
- Successfully organized seminars and conferences to drive growth and strengthen market presence, while spearheading the sourcing, nurturing, and management of high-value affiliate partnerships using CRM platforms to monitor and optimize relationships.
- Develop and execute tailored expansion strategies while building and maintaining strong relationships with key stakeholders and affiliate partners for sustained collaboration.
- Evaluate campaign performance relative to KPIs.
- Work closely with global teams to refine our offerings for the local market, adjusting strategies to align with regional preferences.
Affiliate Marketing Executive
Deriv DMCC
08.2022 - 08.2023
- Developed and maintained successful relationships with key affiliates for long-term partnerships.
- Utilized AI tools for lead generation and market analysis to support data-driven decisions for campaign execution.
- Conducted market research and networking to generate qualified leads for affiliate programs and partnerships.
- Fostered a positive, results-driven culture within the affiliate marketing team, leading to increased motivation and performance across all members.
- Continuously evaluated campaign performance metrics, adjusting strategies as needed based on data-driven insights.
- Assisted in designing and executing local market strategies for growth, ensuring alignment with business goals.
Marketing Operations Analyst
Deriv DMCC
08.2022 - 08.2023
- Support 4 different partnership programmes by managing affiliates' database, applications and softwares.
- Handles requests from the business partners.
- Reconcile monthly commission payments and other monthly transactions reported for affiliates.
- Identified process improvement opportunities within the marketing department, leading to enhanced efficiency and better resource utilization.
- Run multiple marketing campaigns and provide data-driven analysis on company growth.
Marketing Associate
AL IMTEDAD Electronics LLC
06.2021 - 01.2022
- Developed marketing strategies for social media pages and identified potential leads and business for the firm.
- Coordinated with digital marketing team to run marketing campaign.
- Assisted with development of different projects and tenders.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
Education
Post Graduate Diploma - Management
Rajagiri Centre For Business Studies
05.2019 - 2021.06
MBA - Semester Exchange
Rennes School of Business
01.2020 - 2020.03
Bachelor of Civil Engineering -
Sree Narayana Institute of Technology
04.2001 - 05.2018
Skills
- Market Research
- Project management
- Data-driven decision making
- Social media marketing
- Digital Marketing
- Affiliate Marketing
- Problem solving
- Leadership
- Market Research
Certification
Digital Marketing: Google Certification - Google Inc USA
Timeline
Senior Affiliate Manger
Deriv DMCC
08.2023 - Current
Affiliate Marketing Executive
Deriv DMCC
08.2022 - 08.2023
Marketing Operations Analyst
Deriv DMCC
08.2022 - 08.2023
Marketing Associate
AL IMTEDAD Electronics LLC
06.2021 - 01.2022
MBA - Semester Exchange
Rennes School of Business
01.2020 - 2020.03
Post Graduate Diploma - Management
Rajagiri Centre For Business Studies
05.2019 - 2021.06
Bachelor of Civil Engineering -
Sree Narayana Institute of Technology
04.2001 - 05.2018
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