MEGHA KARATELA

Developed design for B2B SaaS integrated-platform usability

Product Development & Launch:

• Directed workflow design through product roadmapping, delivery and launch, increasing customer adoption by 40% in a single quarter

User Experience:

• Developed and maintained user personas and journey maps for diverse user groups and distributed to extended teams which facilitated 50 coworkers in their roles
• Executed comprehensive market research and interviewed 30 global customers, securing 100% loyalty from primary accounts
• Oversaw usability testing process, capturing and solving critical pain points of users, elevating customer satisfaction scores by 30%

Cross-Functional Management:

• Led workshops and brainstorming sessions with 7-member design team to foster innovative design solutions
• Collaborated cross-functionally with R&D, Marketing, Customer Success and Sales to strategize effective GTM strategy, driving product growth by 27% and 25% for 2 offerings

Led customer-centric sales process and stakeholder management

• Generated tailored proposals for 200 prospects, staying cognizant of customer specifications and constraints
• Attained $1.5 million revenue within 8 months, surpassing the sales target by 200% and earning title of "Sales MVP of the Year"
• Managed delivery schedules and maintained quality control for customized products, reducing lead time by 20%