Mehak Anand

Examined audience data to improve communications strategy and enhance Path's online community's overall experience.

• Assisted Strategic Account Director with client presentations and pitch decks as part of business communications and marketing initiatives.
• Managed 3 social media accounts for Path's sustainability initiatives, including community engagement and social media strategy.

Played an integral part in the successful launch of Swapped's digital launch, leading to a 25% increase in both user engagement and user-generated content.

• Created 10 weekly engaging content such as blog posts, and social media updates with aim of inspiring the conscious community.
• Planned and executed promotional activities to drive community engagement and increased App users by 15%.

Contracted to assist in the digital launch of Clinisys, a technology healthcare company.

• Supported project planning team to seamlessly upload 5 foreign language pages using WordPress while maintaining the guidelines.
• Acted as the primary contact person during the launch phase for the client and project manager, while maintaining the website's content flow.

Collaborated with HR, IT, and Marketing divisions to craft weekly newsletters and marketing materials for global employees.

• Drafted and edited materials following the company's style guide, including articles for Smiths Now App, and Smiths Annual Awards.
• Collaborated with senior leaders to offer recommendations and created communications solutions to drive results across multiple programs.

Aiding the Head of Marketing in establishing JRC's branding, encompassing both internal and external communication campaigns.

• Co-designed and redeveloped structured content by working closely with the executive communications team.
• Increased website traffic and supported business goals by developing public relations strategies and campaigns.
• Responsible for necessary updates of the internal communication project plans and uploading corresponding material on website.

Trained 10 freelance staff members breaking news stories, style guidelines, and organisation procedures.

• Authored, edited, and produced SEO content for all digital platforms, including Facebook, Twitter, and the website.
• Launched India's first 'Hyper-local' social news App to cover compelling national stories and edited freelancer's assigned articles.
• Reported to editor-In-chief about news articles for print, daily staff happenings, and creation of company newsletter.

Completed efficient store resets to prepare the store for special promotions and seasonal updates, leading to 20% overall sales.

• Devised and implemented policies and procedures for purchasing and inventory control.
• Updated pricing and signage to complete product displays and educate customers.
• Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.