Mehak Sethi
Dubai
Summary
Certainly, here's the revised professional summary without personal pronouns:
Professional Summary:
With over six years of experience spanning E-commerce, design, clothing production, advertising, luxury buying, PR, and event management.Core strengths include efficiently sourcing quality products at competitive prices, developing effective sales strategies, and excelling in multi-channel marketing. Additionally, a strong grasp of budgeting and analytics facilitates data-driven decision-making. Recognized for a positive and collaborative approach when working with colleagues, clients, and stakeholders.
Overview
5
5
years of professional experience
Work History
Retail Buyer- Sourcing Specialist
Al Tayer Group
05.2023 - Current
- Successfully managed production of 350 simultaneous orders by collaborating closely with sales representatives, buyers, and diverse group of 100 local and international vendors.
- Conducted trend forecasting and market analysis, particularly focusing on emerging technologies in fabrics, garment trends, and podium fabrication to proactively adapt to industry advancements.
- Built strong, lasting relationships with suppliers, both inside and outside the organization, by using methods like competitive bidding and increasing profits through bulk purchase discounts. Managed a diverse range of brands for Al Tayer Group, including Bloomingdales, Ounass, Harvey Nichols, Gap, Giorgio Armani, Magnolio Bakery, and others.
Luxury Fashion Buyer
Alshaya Group- Harvey Nichols
01.2020 - 03.2023
- Represented the company at trade shows in Milan and Paris, effectively communicated with international suppliers.
- Managed relationships with over 200 luxury brands, ensuring seamless collaboration and successful partnerships.
- Developed and executed budget forecasts for seasonal purchases, both pre-season and during peak times.
- Maintained strong CRM with suppliers through regular communication and trend analysis.
- Coordinated efforts with marketing, merchandising, and sales teams to meet product availability and sales targets.
Senior Marketing Executive
Grassroots Creative Agency
01.2019 - 12.2019
- Boosted client campaign ROI by 25% through strategic optimizations."
- Successfully managed and implemented integrated marketing campaigns, overseeing all aspects from conception to execution for brands like Haagen Dazs, Youth and Age, Bobs fish and chips, That concept store, etc.
- Collaborated with editorial team and assisted with concept design for campaign shoots.
- Utilized marketing analytics tools to measure campaign performance and provide actionable insights.
Influencer Marketing Intern
Inda Hash
04.2018 - 10.2018
- Successfully created a comprehensive case study for multiple brands such as Majid Al Futtaim, Mc Donalds, Mercedes Benz and overseeing influencer collaboration in the MENA region in specific.
- Led cross-functional collaboration with influencers, photographers, and videographers throughout the campaign lifecycle.
- Conducted a thorough post-case study analysis to evaluate campaign performance and areas of improvement.
Education
Bachelor of Arts - Fashion Marketing And Retail
Heriot Watt University
Dubai06.2021
Higher Cerification of Short Course - Fashion And Personal Styling
London School of Tends
London05.2020
Skills
- Supply Chain Distribution
- Project Management
- Contract Negotiation
- Trends Forecasting
- Fabric Technologist
- Seo/Google ads optimization
- Adobe Indesign/Photoshop/Illustrator
- Vendor Relationship Management
- Critical Thinking
- New Product Introductions
- Material Sourcing and Distribution
- Social Media Platforms
Websites
Languages
English
Advanced (C1)
Arabic
Intermediate (B1)
Timeline
Retail Buyer- Sourcing Specialist
Al Tayer Group
05.2023 - Current
Luxury Fashion Buyer
Alshaya Group- Harvey Nichols
01.2020 - 03.2023
Senior Marketing Executive
Grassroots Creative Agency
01.2019 - 12.2019
Influencer Marketing Intern
Inda Hash
04.2018 - 10.2018
Bachelor of Arts - Fashion Marketing And Retail
Heriot Watt University
Higher Cerification of Short Course - Fashion And Personal Styling
London School of Tends
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