Mehdi Asaria

• Directed traffic growth strategies, including SEO, content distribution, email marketing and trackbacks.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Brainstormed content marketing strategies based around business goals, existing content and chosen key performance indicators.
• Developed digital marketing strategies by identifying customers and monitoring competition.
• Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
• Initiated testing for email marketing and landing pages with Mailerlite and Mailchimp.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Created email blast campaigns to target key customers.
• Planned and executed all web, SEO, database marketing and social media advertising campaigns.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 10%.
• Created content strategies for digital media.
• Produced and submitted weekly reports outlining progress against KPI objectives.

Social Media Strategy

Creating an enhanced strategy covering goals, target audience, social media audit, content strategy and recommendations.

Ad Account Setup & Implementation Across all Platforms (SEM, SMM)

Setting up and managing ad accounts on google and all other platforms with analytics and pixel integration, A/B testing along with reports and strategies.

Social Media Presence Setup

Setting up social media presence across channels with the integration and implementation of social media management tools & essential templates.

Email Marketing Execution

Setting up and managing Email Marketing automation, triggers, workflows, templates, newsletters, landing pages, A/B testing and more along with reports.

Content planning and execution

Creating a long-term content plan with different topics and strategies along with designing social media posts on a regular basis with A/B testing.

Blogging & Copywriting

Creating blog posts and integrating them on social media to drive traffic organically and improving SEO results. Copywriting from website content to social media posts.

Portfolio Link

https://www.canva.com/design/DAEj4KmgeiE/UDTqzxc-yvD0O42seXF1JQ/view?utm_content=DAEj4KmgeiE&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

• Managing two marketing interns and giving them digital marketing tasks on a daily basis like creating content and email campaigns by training them
• Developing the company website for the official launch of the firm.
• Creating a digital marketing strategy to ensure effective ways to reach the end-users
• Creating a business plan in order to gain in-depth insight of the company vision and goals
• Creating a social media/digital marketing strategy to initiate after the launch of the firm.
• Setting up email marketing and social media management tools in order to create and manage content for the future.

• Team building and recruited players through selections and talent hunts.
• Developed teamwork in the club to ensure efficiency across all departments.
• Developed and enforced a strategy during practice sessions and tournaments in order to achieve set objectives and goals.
• Efficiently managed and utilized a set budget given to the club for the academic year.
• Negotiated with suppliers and organizers for products and services effectively in order to meet the budget restraints.
• Promoted the club on social media to increase student engagement.
• Managed the accounts and expenses of the club throughout the year.
• Involved other members to strategize and gave them roles to increase the efficiency of the club.
• Performed data analysis through analytical tools to measure the efficiency of club members.
• Acted as a liaison between the club and the student council as well as other departments in the campus and entities off the campus.
• Proved an effective leader by acting as a role model by leading from the front through strong individual statistics and win conversion rates.
• Managed and acted as a mentor to other club members in order to guide and boost their performance.

• 2020 eWhale.co | June-July The following responsibilities that I carried for noon.com under eWhale: - Import product listing from the seller portal.
• Segregate product listing into different brands.
• Update stock and price from several datasheets.
• Upload updated product listing to the seller portal.
• Keep track of life and out-of-stock products on the seller portal., Conducted effective research to find sales opportunities and converted targeted prospects into clients.

• Successfully signed up and on-boarded merchants on Tojjar.me through cold-calling.
• Worked in teams to strategise and help each other to reach our goals.
• Participated in Daily check-up calls to assess our progress and to discuss the next steps and how to improve quality.
• Successfully converted warm leads to merchants.
• Effectively communicated with peers and merchants ensuring that they were at ease and service was delivered beyond their expectation.
• Reported directly to the founders on a daily basis and gained valuable insights and strenghtened various skills through their mentorship.

• EDUopinions | Jan-August - Promote EDUopinions to achieve a larger amount of verified student reviews.
• Developed a personal plan to reach current students and graduates and achieved/collected 600+ VERIFIED student reviews in a short span of two months.
• Generate content, collect reviews, and ratings from students regarding their university experience.
• Exceeded database targets on a weekly and monthly basis.

• Generated, qualified and closed inbound/outbound inquiries.
• Followed up on ‘warm’ leads/inquiries – including follow-ups from marketing campaigns, events & those who’ve shown interest in our services.
• Omni-channel selling, including via phone, emails and other digital channels.
• Setting up appointments with prospective customers.
• Effectively communicated via online chat and updated the CRM system on a regular basis.

• January - March Updating bank statements, cashflow statements and bank reconciliation statements on a daily basis.
• Updating data on and extracting data from Navision software during a daily bases.
• Updating bond charges on Navision on a daily basis.
• Assisting team members on monthly claims as well as allocating documents into files.
• Performing variance analysis on trial balances on a monthly basis.
• Attending bi-weekly cashflow meetings.