Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
Generic

Melissa Rowsell

Abu Dhabi

Summary

Executive Assistant with internal Marketing and Public Relations stretch assignment experience in Rockwell Automation, META & EMEA. Proven experience in PR agency and Project Management, seeking to expand further into a Public Relations and Marketing role. Aspiring toward a dedicated PR/Marketing position with a focus on data integration and analytics to drive impactful results. Highly motivated, adaptable, and thrives under demanding responsibilities.

Overview

17
17
years of professional experience

Work History

Executive Assistant to Regional Vice President

Rockwell Automation
01.2020 - Current
  • Comprehensive administrative support including (not limited to): calendar & mail management, expense management, travel arrangements, document management & signage, CRM & contact management.
  • Conduct research and compile data to support decision-making and strategic initiatives.
  • Coordination and organization of events, conferences, and team-building activities for sales team.
  • Liaison between executive and internal/external stakeholders, maintaining effective communication channels.
  • Collaboration with cross-functional teams to ensure smooth workflow and effective communication (including cascading of messages) across regions and business units within organization.
  • Assist in onboarding of new employees, providing necessary support and resources.
  • Handle confidential and sensitive information with utmost discretion maintaining a high level of confidentiality.

Proactive professional growth & stretch assignments beyond official role:

Marketing Support & Stretch Assignments:

  • EMEA Associations Management – effectively managing paid memberships to avoid budget leaks and leverage activities to support marketing activities.
  • Management of Public Relations agency (Essencius) during ROKLive to ensure PR agendas are on track. Oversaw scheduling and coordination of media interviews, press conferences, and other PR activities.
  • Collected data on LiveSocial (social media sharing platform) usage in order to enhance employee engagement and effectiveness on platform, resulting in education campaign via various communication modalities including a newsletter, town-hall presentations, bite-sized videos, and trainings.
  • Collaboration with META marketing team to support on various projects, events, and campaigns.

Professional Women’s Council (PWC) Newsletter Lead:

  • Conceptualized and successfully executed the creation of PWC Newsletter.
  • Managed production process, collaborating with co-editors and wider PWC committee – overseeing content creation, editing, and formatting.
  • Developed and maintained content calendar ensuring timely delivery and fresh content to subscribers.
  • Coordinated with specialists to ensure engaging layouts and visually appealing elements.
  • Implemented feedback and suggestions from stakeholders to continuously improve quality and messaging.
  • Managed promotion and distribution of the newsletter on a monthly basis.

Corporate Receptionist, META Headquarters

Rockwell Automation
08.2017 - 01.2020
  • Warmly and professionally welcomed visitors, ensuring friendly first impression of company.
  • Managed and directed incoming calls and inquiries to appropriate departments or individuals.
  • Coordinated meeting room bookings, scheduling and set up of facilities, catering and other arrangements.
  • Handled incoming and outgoing mail, packages, and deliveries.
  • Managed utilities payment (electricity, water, all employees’ phones).
  • Provided administrative support – filing, data entry, document organization.
  • Maintained relationships with vendors (hotels, utility partners, office suppliers) and partners.

Proactive professional growth & stretch assignments beyond official role:

HR Support:

  • Managed employee health insurance registration and distribution of medical aid cards and information.
  • Conducted orientation for new hires.
  • Assisted with recruitment by participating in interviews and conducting screening interviews for candidates by phone.
  • Maintaining Curriculum Vitae records according to best practices.

Professional Women’s Council (PWC) Vice President

  • Collaboration with PWC Committee & Team to develop and implement initiatives to promote professional growth and empowerment for women in the organization.
  • Contributed to development of PWC’s strategic goals, participated in decision-making processes.
  • Assisting with planning and organization of meetings, events, workshops, and networking opportunities for the PWC and members.
  • Represented the PWC in meetings and discussions with other employee resource groups, departments, and partners.

Customer Care Representative

Rockwell Automation
01.2017 - 07.2017
  • Processed customer orders accurately and efficiently.
  • Handled customer inquiries and any complaints or issues, providing prompt and professional assistance via phone and email. Recruiting active listening, empathy, and working with the team to find appropriate solutions.
  • Collaboration with sales team and other internal departments.
  • Provided product information and availability, facilitating order tracking or status updates.

Gym & Business Development Manager

Pride Fitness Center
01.2016 - 12.2016
  • Developed and implemented strategies to drive business growth, increase revenue, and expand client base.
  • Established and nurtured partnerships with local businesses, organizations, and community influencers to enhance brand visibility and attract new clients.
  • Conducted personal trainer recruitment interviews, assessing candidates' qualifications and suitability for the gym.
  • Managed front desk operations, including greeting clients, answering inquiries, and providing exceptional customer service.
  • Handled client registrations, payments, and membership renewals accurately and efficiently.
  • Maintained client database and spreadsheets, ensuring accurate records and effective data management.
  • Organized and executed gym events, such as workshops, seminars, and member-only events.
  • Oversaw social media platforms, creating engaging content, managing online interactions, and fostering a strong online presence.
  • Handled petty cash, merchandise sales, and stock management, maintaining accurate inventory records.
  • Resolved client concerns or issues, ensuring their satisfaction and building strong client relationships.

Events & Promotions

Freelance
02.2006 - 01.2016

As a freelancer, I worked through a wide range of events and functions, promoting brands and providing exceptional support in versatile roles.

Education

Bachelor of Science - Psychology & Sociology

Arden University
Distance Learning
09.2024

Diploma - CIPD Level 3

The Bradfield Institute
Abu Dhabi, UAE
2019

Certificate - CIPD Level 3

The Bradfield Institute
Abu Dhabi, UAE
2018

Skills

  • Project Management
  • Strong Communication (Verbal & Written)
  • Content Creation, Editing & Management (Newsletter, Social Media, Essays)
  • Strong Organizational Skills
  • Networking & Relationship Management
  • Teamwork & Collaboration
  • Proficient in MS applications (Word, Excel, PowerPoint, Outlook)
  • Problem Solving
  • Attention to Detail
  • Self-Motivated
  • Continuously Learning

Hobbies

  • Creative Writing
  • Photography
  • Avid Reader
  • Social Media Enthusiast
  • Health & Wellness
  • Hiking & Outdoor Activities

Timeline

Executive Assistant to Regional Vice President

Rockwell Automation
01.2020 - Current

Corporate Receptionist, META Headquarters

Rockwell Automation
08.2017 - 01.2020

Customer Care Representative

Rockwell Automation
01.2017 - 07.2017

Gym & Business Development Manager

Pride Fitness Center
01.2016 - 12.2016

Events & Promotions

Freelance
02.2006 - 01.2016

Bachelor of Science - Psychology & Sociology

Arden University

Diploma - CIPD Level 3

The Bradfield Institute

Certificate - CIPD Level 3

The Bradfield Institute
Melissa Rowsell