Merril Varghese

BBA Business Analytics graduate with strengths in market sizing, financial modeling, and KPI-driven planning. Experienced in budgeting, variance analysis, demand forecasting, and quarterly business planning. Adept at translating data into clear recommendations, aligning stakeholders on targets, and preparing executive-ready reports and dashboards. Known for structured problem-solving, concise communication, and effective cross-functional collaboration across marketing, sales, and operations.

PR & Marketing Head, Finfluencers Club ( 2023-2025 )

• Planned and executed campus events and guest sessions; owned outreach, run-of-show, and post-event follow-ups.
• Led awareness and marketing across social, email, and on-ground channels; increased event attendance and engagement by 60-70%.
• Built simple campaign plans (goals, target audience, channel mix, timelines) and tracked KPIs (reach, registrations, attendance).
• Managed a team of 20 volunteers; assigned roles, coordinated with sponsorships/operations, and aligned stakeholders on updates.
• Prepared post-event reports summarizing outcomes, learnings, and next steps for the core committee.

• Google Analytics 4 (GA4) Certification | Google Skillshop
• Project Management Foundations | PMI
• Strategic Planning Foundations | LinkedIn Learning
• Excel Associate or Excel Expert | Microsoft