Mervat Khaled

• Developed and executed effective social media strategies to grow brand presence and engage target audiences.
• Planned and implemented content strategies, ensuring alignment with brand goals and audience preferences.
• Planned and ran social media campaigns, including content schedules and audience engagement activities.
• Created and launched marketing campaigns to build brand awareness, connect with the target audience, and drive results.
• Designed and managed ad campaigns, including boosting content to maximize reach and engagement.
• Worked closely with design and video teams to produce engaging content, including videos and graphics.
• Partnered with sales teams to ensure consistent messaging across all platforms.
• Managed collaborations with influencers and PR teams to increase brand visibility.
• Video production: Wrote scripts, created videos, and handled editing for social media posts.
• Organized and executed marketing plans for events, including live coverage and boosted content to drive leads.
• Served as Marketing Manager for AFA, leading marketing strategies and coordinating with various teams.
• Personally created video content and became the face of AFA, representing the brand in multiple videos, interviews, and live sessions to engage audiences and build trust.
• Conducted interviews, showcasing expertise and enhancing brand credibility through direct audience interaction.
• Optimized SEO practices for improved website traffic.
• Used social media analytics tools to track and optimize campaigns.
• Curated content calendars across all social platforms, producing weekly posts.
• Operated paid advertising campaigns through utilization of social platform ad managers.

Developed comprehensive business and marketing strategies, including:

• Business Overview and User Journey mapping to align objectives with audience needs.
• In-depth Market Analysis and Market Trends evaluation to identify growth opportunities.
• Strategic Funnel creation to guide user engagement and conversions.
• Lean Canvas Model development to outline key business components.
• Competitor Analysis and SEO optimization to enhance market positioning.
• Website performance analysis to improve user experience and drive traffic.

Accounts: Alpari and AFA

Worked multiple accounts such as:

- Dreambox
- Woqod
- Al Liwan
- Al Journal
- EAA

• Director at Blue lab solution
• Directed a small startup focused on developing a mental health app, overseeing the project's lifecycle
• Coordinated between various departments, including design, development, and marketing, to ensure smooth project execution
• Managed all administrative tasks, including paperwork, contracts, and compliance, ensuring regulatory and legal standards were met
• Collaborated closely with app developers to bring the app from concept to launch, ensuring it met user needs and technical specifications
• Creating the Marketing Plan for the launch of the App

• Increased brand visibility by creating engaging content for social media channels.
• Managed online community for improved customer engagement and satisfaction.
• Boosted brand reputation with effective crisis management on social media platforms.
• Improved organic search results by implementing SEO strategies in social media posts.
• Developed and executed comprehensive marketing and social media strategies.
• Monthly social media detailed schedule.
• Orchestrated marketing campaigns..
• Executed compelling social media content.

Monthly or weekly report to monitor the accounts performance.

• Monitored and analyzed campaign performance using data tracking tools, such as Sprout Social, Hootsuit and Facebook meta Business.
• Coordinated webinars and online events.
• Scheduling and community engagement through different social media platforms.
• Live Social Media Coverage required for events.
• Content development.

Worked on Social Media accounts such as:

- Marsad Qatar.

- Marsad Health.

- The Shura council.

- Al Mohades AL Saghyr.

- Hi and Hala.

Worked on Social Media accounts such as:

• Msherieb Properties
• Msherieb Museums
• Dusit Doha Hotel and Restaurants
• Kempinski Restaurants: Toro-Toro , Zengo and Maya
• QPW - Qatar Professional Wrestling

Successfully spearheaded the growth of the account, elevating the follower count from nearly 2000 to an impressive 10,000, while also orchestrating a highly successful event - Super Slam II.

• Created engaging content for enhanced online visibility and improved customer interaction.
• Increased brand awareness with innovative campaigns on various digital platforms.
• Devised social media calendars for regular and timely updates across all channels.
• Analysed performance metrics to refine marketing strategies.
• Coordinated with graphic designers for visually appealing posts that attracted more followers.
• Fostered relationships with influencers to enhance brand reach and authenticity.
• Streamlined communication channels, improving response time towards customer queries.
• Collaborated cross-functionally to ensure consistent messaging across all mediums.
• Pitched creative ideas in brainstorming sessions bringing freshness to promotional campaigns.
• Analysed post performance and identified ways to improve user engagement.
• Monitored social media trends to capitalise on consumer demand and new technologies.

• Improved customer satisfaction by implementing innovative solutions to common complaints.
• Developed training programmes for staff improvement, resulting in enhanced performance.
• Streamlined customer service operations, leading to more efficient handling of queries.
• Utilised feedback to implement changes that improved overall customer experience.

• Bk Sports - Qatar Roller Skating

• Managing different events
• Planning, coordination, and execution of diverse events, showcasing strong organizational skills and attention to detail
• Managed logistics, vendor relationships, and timelines to ensure seamless event experiences and exceed client/participant expectations.

• Videography and video editing of multiple events.