Spaceman
Meryem FRIDI
Retail Environnement Manager GULF
Dubai
Summary
Performance & Profitability-oriented Retail Environment manager offering exceptional record of achievement over 8 years career on the customer & category development;
Tenacious manager with strategic and analytical approach to solving problems, bringing in innovation and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Successful record on strong cost saving through persuasive & Negotiation skills with the key stake holders.
Overview
13
13
years of professional experience
16
16
years of post-secondary education
4
4
Languages
Work History
Retail Environnement Manager GULF
Colgate Palmolive
11.2021 - Current
- Worked the full Pricing strategy for Regular & Promotion
- Revise the whole Promo Portfolio & Deal depth to drive Higher ASP & Reduce GTN% to Grow the Margins & Profitability (+3%)
- Implement Sales Price Increase (SPI) on the whole Portfolio across GULF
- Free Up GTN & Improve Bare Soap margins for GULF by Implementing New BS strategy (Higher ASP, Lower GTN%, New Regular/Promo Portfolio) : 5% Margin improvement, 14% GTN saving
- Co-Worked with eCom Team on In-Store & Online activation to drive Off take & Engage with the Shoppers
- Conduct Monthly meeting with CD to identify GAPS & Opportunities to Grow the Revenue, achieve the IMS Goals & impact the Distributors IMS planning
- Audit & Share with Marketing Team the Key Competition activities
- Improve Fundamentals by working closely with CD Team (Distribution, In-store Execution & Visibility)
RCD & Shopper Solution Specialist
Colgate Palmolive
07.2019 - 11.2021
- Engage with Strategic Key accounts through CATMAN projects to improve Colgate Assortment, SOS (+14%) & Total Category Revenue Growth (+13%)
- Improve Weighted Distribution (WD) through an Proven successful Initiative in Kuwait Coops (98% achievement Vs target)
- Saved $50000 on RE Budget by implementing cost-saving initiatives (Rate cards, Negotiation, Contracts, involving Procurement Team)
- Build & Follow up the execution of Colgate All Categories Planograms to enhance the Premiumization strategy
- Elevate In-Store Fundamentals through Innovative & Strong In-Store activations (Leaflets, Secondary displays, Promotions, Promoters)
- Experiment & Pilot for the First time in GULF a third party image recognition technology tool to Drive in-Store Fundamentals (Distribution - On shelf availability - Head SKUs - Planograms Implementation - Assortment)
- Build & Conduct Excellence in Execution Trainings for the Distributors Field Team all around GULF
- Participated in team-building activities to enhance working relationships with the strategic stake holders
Retail Marketing Specialist
Colgate Palmolive
07.2018 - 07.2022
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Improving the Key Categories assortment by bring into the market Premium products
- Work closely with the distributor & CDM to improve the forecast & Grow OC category SOB
- Implement In-Store excellence in Execution strategies among the key stake holders
- Train the Field Team on Colgate Retail Priorities & Fundamentals
Category development manager
Danone Djurdjura
01.2015 - 07.2018
- Generate & Implement Manage Danone & Trèfle in-Store execution strategy (Visibility, Planogram, SOS target, Assortment by store size)
- Implement Pricing strategy for new product and promotions
- Part of RTM project team: New MSL & planograms
- Optimize the profitability of each category by linear meter (Planograms, ND, WD, SOS, MSL,…)
- Project management (trade Marketing 360 plan, On shelf Testing, LFR & Key Account Promotion & Activations, Field Team Briefing)
- Conduct & Follow up on Field Team & distributors Incentives & loyalty program to Grow IMS & SOM
- Sales force trainer : Shelf execution and merchandising
- WISE coordinator: Worked within applicable standards, policies and regulatory guidelines to promote safe working environment
Assistant Retail Marketing Manager
Intel Corporation
01.2013 - 04.2015
- Engage with the Customers to Grow the Intel based devices IMS
- Tracking and reporting on brand performance : Volume Share of Market, Distribution, IMS
- Lead development & implementation of key projects/ Media Campaign/ Retail Activities
- Marketing Budget & Agencies management,
- Expend Intel based Devices Distribution among OEM, Branded distributors & Retailers
- Powerfully sell ideas, creating excitement through Salesforce & Retailers incentives for the New launches
- Consulting on Retail stores management, RSPs Training on Intel new technologies, consumer approach, devices technical selling,
- Retailers Coaching & Training : RSPs, Power of the In-Store Visibility, Shelf organization, Consumers approach, Intel New Technology/devices
Assistant PR & Marketing Manager(STA) North Africa
Intel Corporation
01.2014 - 06.2014
- Implement & Follow up on PR & Social Media projects
- Approve & supervise the social Media monthly Plan
- Leading & Dealing with PR & Media agencies
- Collaboration with third party buying agency for recommendations and performance tracking
Education
High School Diploma -
High Institute of Commerce
Algeria 09.2007 - 07.2011
Master of Science - International Marketing
Superior Business School
France 09.2011 - 07.2013
Advanced Frensh Certificate - DELF Certificate (Advanced Frensh)
Frensh Cultural Center
Algeria 03.2012 - 03.2022
TOEIC Certificate - Test of English For International Communication
ALC School
Algeria 06.2013 - 06.2013
In-Store Execution & Merchandising Certificate -
DANONE Dream Store College
Algeria 01.2015 - 01.2015
Management By Performance -
DANONE Dream Store College
Algeria 06.2015 - 06.2015
Digital Commerce Search -
Colgate Digital Academy
Dubai 06.2021 - 06.2021
Digital Practitioner Bootcamp -
Colgate Digital Academy
Dubai 12.2021 - 12.2021
Skills
Cross Fonction collaboration
Category / Product development management
Data analysis, attention to details
Excellent Communication, strong sociability and integration ability
Business plans, RE strategies and shopper activations
Cost saving oriented
Market trend & shopper behaviors understanding
Software
Microsoft Office
Google Data Studio
SPHINX
Accomplishments
- Develop an interactive Dashboard that generates monthly report to track product performance in New RE (Pharmacy) using Google DATA Studio that .
- Set from scratch the Data base required for Spaceman to build planograms
- Implement the very first Oral Care CATMAN initiative with N°1 customer in GULF with a Strong 12% Revenue Growth as result within 3 months post execution.
- Building the market research and marketing strategy part of a Business Plan for Foreign Partnership Project
- X5 times winner of `You Can Make the Difference Competition in Colgate
Interests
Japan & Korean Culture
Sport ( CrossFit, Kick Boxing, Swimming, Paddle)
Music Festival & Cinema
Timeline
Digital Practitioner Bootcamp -
Colgate Digital Academy
12.2021 - 12.2021
Retail Environnement Manager GULF
Colgate Palmolive
11.2021 - Current
Digital Commerce Search -
Colgate Digital Academy
06.2021 - 06.2021
RCD & Shopper Solution Specialist
Colgate Palmolive
07.2019 - 11.2021
Retail Marketing Specialist
Colgate Palmolive
07.2018 - 07.2022
Management By Performance -
DANONE Dream Store College
06.2015 - 06.2015
In-Store Execution & Merchandising Certificate -
DANONE Dream Store College
01.2015 - 01.2015
Category development manager
Danone Djurdjura
01.2015 - 07.2018
Assistant PR & Marketing Manager(STA) North Africa
Intel Corporation
01.2014 - 06.2014
TOEIC Certificate - Test of English For International Communication
ALC School
06.2013 - 06.2013
Assistant Retail Marketing Manager
Intel Corporation
01.2013 - 04.2015
Advanced Frensh Certificate - DELF Certificate (Advanced Frensh)
Frensh Cultural Center
03.2012 - 03.2022
Master of Science - International Marketing
Superior Business School
09.2011 - 07.2013
High School Diploma -
High Institute of Commerce
09.2007 - 07.2011