Michael Becker
Las Vegas
Summary
Growth-focused content leader with 10+ YOE scaling revenue, traffic, and engagement for SaaS and enterprise brands. Built media hubs and high-performance demand-gen programs that drove millions in pipeline. Led content at Emarsys ($500M exit), SaaS Academy (67% MAL growth), and SharpenCX. Author of Content Capitalist, the #1 online marketing book of 2024.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Head of Content and Community
SaaS Academy
Las Vegas
10.2023 - Current
- Grew private Facebook group by 20%, driving deeper community engagement and retention.
- Built a 2,000-person waitlist in 2 weeks for a new book using targeted organic content strategies.
- Increased organic MAL by 67% in 4 months through SEO optimization and content repurposing.
- Revamped email prospecting sequences, leveraging neuro-emotional triggers to boost response rates.
- Led content across blog, social, podcast, and client success, managing a team of 5 writers to scale impact.
Author
CONTENT CAPITALIST: How to Create a Content Business so Exclusive Customers Beg to Buy
06.2024 - 06.2024
- Wrote the #1 online sales book of 2024, establishing a modern marketing framework centered on content over product.
- Developed a radical new model for online business growth, reshaping digital marketing strategies.
- Authored 30 chapters (492 pages) covering content-driven sales, audience monetization, and brand authority.
- Published across Amazon, Barnes & Noble, and direct channels, driving global distribution and sales.
Entrepreneur in Residence
Antler
Dubai
10.2022 - 10.2023
- Secured $180K pre-seed funding from Antler for a B2C/D2C neurotech startup (departed due to vision misalignment).
- Grew pre-launch waitlist to 115+ users, driving early traction through organic and paid strategies.
- Conducted dozens of customer interviews, refining positioning and go-to-market strategy.
- Built the website and investor pitch deck, leading outreach to top U.S. investors and 12+ angel groups.
- Led early-stage fundraising efforts, securing key discovery meetings with high-profile VCs.
Head of Content & Editorial
Emarsys
Indianapolis
06.2017 - 10.2022
- Hired post-Series B to build Marketer + Machine, a branded media house featuring a podcast, resource hub, and industry reports.
- Drove 34% revenue growth over five years, helping scale ARR to $175M through strategic content marketing.
- Led SEO for AMER, partnering with KoMarketing Associates to achieve first-page rankings for thousands of keywords.
- Built and executed content pillars including an annual virtual summit, quarterly whitepapers, and high-impact product launches.
- Published 50+ long-form assets, increasing organic traffic 300% and pipeline contribution 20%.
- Grew email database by 500%, leveraging high-value gated content and demand-gen initiatives.
- Stayed 2 years post-acquisition to oversee SAP integration, ensuring brand continuity and knowledge transfer.
Content Marketing Manager
SharpenCX
Indianapolis
06.2016 - 06.2017
- First content hire, built and led the enterprise earned and owned media program from the ground up.
- Secured guest contributions on 30+ industry-leading outlets, boosting brand visibility and thought leadership.
- Increased domain authority by 33% through a strategic backlinking and influencer partnership program.
- Drove a 50% increase in web traffic, leveraging high-authority backlinks and SEO-driven content.
- Established content infrastructure, scaling blog, PR, and demand-gen assets to support growth.
Marketing Manager
Aprimo
Indianapolis
05.2014 - 06.2016
- Managed all content for the $200M ARR business unit, driving visibility and engagement pre-acquisition.
- Owned multi-channel strategy, leading social, email, blog, web content, and a $1M paid media budget.
- Increased social presence by growing Twitter (+24%), LinkedIn (+32%), and email list (+20%).
- Drove significant web traffic through Forbes BrandVoice, Taboola, and high-performing native ad partnerships.
- Played a key role in acquisition, enhancing brand equity ahead of the $90M sale to Marlin Equity Partners.
Education
Bachelor of Arts - Journalism
Butler University
Indianapolis, IN05-2014
Skills
- Content Management Systems (CMS)
- Content Management
- Web Content Writing
- Content Marketing
- Customer Acquisition
- Team Building
- Permission Marketing
- Lead Generation
- Fundraising
- Publishing
- Deal Execution
- KPI Reporting
- Brand Management
- Team Leadership
- Enterprise Content Management
- Performance Measurement
- Executive-level Communication
- Early-Stage Startups
- Start-ups Management
- Go-to-Market Strategy
Seeking
Seasoned B2B/SaaS content strategist seeking leadership role with a newly-funded or growth-stage venture with a mission for market domination.
Certification
- Inbound Marketing Certification, HubSpot Academy, 01/01/24
- Life Purpose Certification, Transformation Academy, 01/01/24
Accomplishments
- 2023 Unsung Content Entrepreneur of the Year (The Tilt)
Timeline
Author
CONTENT CAPITALIST: How to Create a Content Business so Exclusive Customers Beg to Buy
06.2024 - 06.2024
Head of Content and Community
SaaS Academy
10.2023 - Current
Entrepreneur in Residence
Antler
10.2022 - 10.2023
Head of Content & Editorial
Emarsys
06.2017 - 10.2022
Content Marketing Manager
SharpenCX
06.2016 - 06.2017
Marketing Manager
Aprimo
05.2014 - 06.2016
Bachelor of Arts - Journalism
Butler University
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