Michelaine Leon

Nalbandian Carpets offers luxury costume made carpets. With 20 years of experience.

• Secure revenue of 500,000 DHS within 3 months of starting.
• Established more than 50 new accounts within the first six months of starting.
• Secure the largest project of the company worth 5,000.000 DHS with Alec fit out.
• Performed presentation and secure business with key players such us; CK Architects, B8 Architecture, Kristina Zanic, Al tayer, Havelock one, KPS, Olsen and Partners, Estudio Em, Wasl Properties, Brand Creative, H2R Design, DMCC, Keane brands, IHG, Solutions Leisure, ALEC Fitout, Red Sea Development, and many more.
• Extended my existing database of the regions
  Architects, Designers, Developers, Contractors, and Consultancy's. At least 350 k
• Identified new customers through pipelining, pre-qualification and territory analysis and management.
• Performed directly in the production of Nalbandians Carpets stand at Down Town Design. From negotiation terms with the fair, to source all suppliers, to oversee construction.
• Generated new Database of key players at Down Town Design 2022, Data base of 200k.
• Continue to attend conferences, awards ceremony's, trade association, such as INDEX, Down town Design, CID Awards, Identity design awards, and many more. In order to obtain more business relationships and ultimate more revenue.
• Maintained open and ongoing communication with clients to meet needs and drive long-term business development.

Identity Magazine, is one of the lead magazines for Design and Architecture in the GCC AND MENA region. Part of Motivate Media Group.

• With in 2 weeks prior to the event i was able to secure all sponsor for a value of over 100,000 USD. Identity Design Awards 2021. The event was a success over all.
• Over sold 100,000 USD in table setting from the original budget for he Identity Design Awards 2021.
• Successfully, secure ads, advertorials, videos, and events for the Identity Magazine, while organizing the event.
• Established a comprehensive data base of luxury brand clients and award winners (Designers and architects) + new up coming designers. Data base 100 k
• Overall organizing the event; support with sponsor, table sitting, location supervision. Support networking between sponsors and Architects, Designers and developers, consultancy's, fit-out contractors etc.

Huda Lighting has positioned itself as a leading lighting solution provider for the Middle East and North Africa

• Manage to secure over 8,000.000 USD worth of project during my first year
• Established more than 50 new accounts within the first tree months on the job.
• Secure new business with key players such us DMCC, Marriot, Turner & Townsend, EMMAR, Cundall, Kristina Zanic, Estudio Em, Wasl Properties, IHG Group, Design, Dabbagh architects, The Red See Development, Elligton Properties, WSP, Alec, Accor, DLR, Foster and Partners, U+A, Summertown Interiors, Gensler, Marriot, Aedas, Keane brands Emkay, Killa Design, Binchy and Binchy , Kart Group, AECOM, NOOR, many more.
• Enhance networking with Key Lighting Designers like Studio N, Studio Mark, Nulty, Delta Lighting, and many more.
• Developed a comprehensive database of the regions renowned architects, designers, developers, contractors, MEPs Consultancies. At least 200 k.
• Attended conferences, awards ceremony's and trade association, such as INDEX, CID Awards, Contract Week Awards, CEO Awards, MEP Awards, id awards, Build Dubai and any other networking event that would enhance our presence in the market.
• Represented Huda Lighting abroad engaging top architects, designers, contractors and engineers to show case the brands and factory's. Travel 4 different times to Italy and Germany.
• Worked close with the Marketing department to develop company presentations, event participation and strategic collaborations.

Identity Magazine, is one of the lead magazines for Design and Architecture in the GCC AND MENA region. Part of Motivate Media Group.

• Achieved 500,000 USD in print sales within the first year.
• Generated 250,000 USD extra revenue in special projects; such as Identity Design Pioneers book and private events. (Human Space, Jalapeno LLC, OFIS, USM furniture, Finasi, Purity, Gaggenau, Miele, Kettal, Consentino, THG Paris, and many more )
• Developed private events form scratch. Activities included: invitation lists, venue arrangements, catering, photography, and videos. https://www.youtube.com/watch?v=aAe3aGSxt9s (edited by me)
• Organized the Identity Design Awards for tow years. Activities Included: selling sponsorships, organizing invitations, arrange sponsors stands, over seeing post coverage for sponsors.
• Established more than 30 new accounts within the first 3 months in role.
• Negotiated and closed contracts for at least 1000,000 USD with companies including: Casamia, Cosentino, Fendi Casa, Al Rostamani Group, Mac Al Gurg, AATI, NAKKASH Gallery, Purity, Kvdrat, Jashanmal, Al Tayer Group and many more
• Represented identity in fairs abroad such as Salone del Mobile and Cevisama.
• Manage a portfolio of 60 accounts within the GCC countries countries and plus 20 international accounts
• Created and developed social media outlets for the magazine.

Uniko Juices, is a food and beverage company that produce the first brand of cold pressed Juices in the country.

• Design product and go-to market strategy for ready to drink brand. Portfolio included 7 distinct SKUs.
• Secure shelf space at national supermarkets, convenience, pharmacy stores totaling at 80 points of sale.
• Do to aggressive sales strategy and attention to the bottom line, led the company to profitability within 4 months of opening.
• Performed comprehensive market and competitive analysis through industry. Research to identify points of product differentiation.
• Developed all social media and news letters. https://www.instagram.com/unikojuices/?hl=es
• Developed and maintained a close relationship with media to increase our brand visibility. Results of our efforts are below: https://lanacion.com.ec/hilli-juices/ https://www.youtube.com/watch?v=YIqT1BEPaPY
• Awarded as the best national start-up in 2016 by the IEPI Ecuador.