Mikel A. NJEIM

• Cultivated and expanded client partnerships through active engagement in their business environments.
• Formulated JBPs with key partners, significantly enhancing client value.
• Led the planning and activation sections for numerous pitches across diverse industries.
• Mentored team members by creating career development plans and delivering regular training.
• Developed and submitted award-winning case studies to EFFIES and SMARTIES, securing victories in both.

• Exceeded revenue targets with X6 ROAS through effective performance-led planning, surpassing business objectives.
• Formed strategic collaborations with industry-leading media partners such as Google, Meta, and TikTok, providing clients with exclusive services and guidance to stay ahead of competition.
• Led an end-to-end launch of the world's largest indoor theme park on Yas Island Abu Dhabi, surpassing brand and business targets within just one month of campaign launch.
• Successfully onboarded a global client in EEMEA region after landing the pitch.
• Implemented efficient team management strategies, optimizing productivity and output through time management and task allocation based on individual strengths while addressing weaknesses.

• Managed digital strategies and investments for various accounts across the region covering multiple industries: FMCG, Automotive, Skin care, Education, tech and E-commerce.
• Collaborated with internal teams and partners to develop new and creative growth strategies.
• Approached new potential business while developing and maintaining relationships with existing clients.
• Managed team growth, and professional development of each member.
• Implemented reporting dashboards, which resulted in time saving, detailed analysis and optimization beyond the click.

Managed end-to-end media campaigns (online/offline), developed comprehensive plans with audience segmentation and budgeting, optimized client investments for KPI achievement, leveraging consumer behavior research to identify core audience segments.