MS Office
Results-driven Product Owner & Business Analyst with 13+ years of experience delivering impactful digital solutions across real estate, aviation, government, and automotive sectors. Skilled in Agile delivery, backlog management, user story writing, stakeholder collaboration, and product lifecycle management. Proven record of leading the Smart Home rollout and Unified Kiosk platform at DHRE, achieving AED 1M+ annual savings and a 250% increase in organic traffic. Strong technical foundation (JavaScript, Angular, Vue, Spring) combined with business acumen and PMI certifications. Experienced in defining KPIs, prioritizing product backlogs, and aligning cross-functional teams to achieve business outcomes. Currently pursuing an MBA in Artificial Intelligence & Blockchain to further strengthen digital product leadership.
• Spearheading the digital transformation of Meraas.com, Nakheel.com, and DP.ae platforms and 16 webflow sub sites.
• Managing rollout of Smart Home & Home Services across residential communities.
• Leading development of the Kiosk platform for quick payments and statement generation across all projects.
• Delivered 15+ workflow change requests and 6 detailed BRDs, enhancing operational efficiency.
• Implemented SSO, multilingual functionality, and RealConnect CMS APIs.
• Deployed BulkSign digital signature, delivering AED 1M+ annual savings.
• Increased organic traffic from 4K → 14K per week through targeted SEO strategy.
• Introduced a centralized JIRA board and Privileged Access Management (PAM) controls to strengthen governance.
Key Product Owner Contributions:
• Defined and prioritized product backlog aligned with business goals.
• Facilitated sprint planning, backlog grooming, and stakeholder workshops.
• Developed roadmaps and release plans ensuring timely delivery of product features.
• Defined acceptance criteria, user stories, and DoR/DoD for development teams.
Excellent Communication
undefined· Kiosk Platform – Installment Payment & Statement Generation for Meraas & DP
· Smart Home Rollout – IoT/AI-enabled services for DH communities
· Nakheel Online Services, Inspection App, Employee Portal (nakheel.com)
· Dubai Holding Platforms (meraas.com, dp.ae)
· Emirates Booking Portal (emirates.com)
· RTA Services (rta.ae)
· Egyptian Antiquities (egymonuments.gov.eg)
· Invest in Egypt (investinegypt.gov.eg)
· ITIDA (itida.gov.eg)
· GAFI (gafi.gov.eg)
· Mercedes-Benz Service Portal (priceandbenefits.mercedes-benz.com.eg/en/)
· Languages & Frameworks: JavaScript, TypeScript, Angular, Vue.js, Bootstrap 5, Spring Framework, Cordova, PWA
· DevOps & Tools: Jenkins, Git, PhpMyAdmin, Apache Server
· UX/UI: Photoshop, Adobe XD, Figma, Balsamiq, Zeplin, Sketch
· CMS & Collaboration: SharePoint (2010/2013/Online), JIRA, TFS
· Other: SEO Optimization, XML, XSLT, C#, C++
PMI-ACP – Project Management Institute
MS Office
SharePoint Designer
Android
Linux Ubuntu
Firebug
· Delivered 35+ workflow change requests and 6 detailed BRDs, enhancing operational efficiency.
· Implemented SSO, multilingual functionality, and RealConnect CMS APIs.
· Deployed BulkSign digital signature, delivering AED 1M+ annual savings.
· Increased organic traffic from 4K → 14K per week through targeted SEO strategy.
· Introduced a centralized JIRA board and Privileged Access Management (PAM) controls to strengthen governance.
PMI-BPA – Project Management Institute
Certificate in Analytical Thinking & Power BI – DataIQ
Certified Product Owner – Udemy
PMI-ACP – Project Management Institute