MINAL SIYAL

• Conceptualized, founded, and established Beauty Binge, a pioneering clean beauty and skin tech e-commerce platform dedicated to revolutionizing the industry across the Middle East.
• Launched an innovative range of 300+ gender-neutral, organic, vegan products with a commitment to sustainable practices.
• Developed strategic partnerships with suppliers, distributors, and retailers, expanding market reach and enhancing brand visibility.
• Bootstrapped business, with YoY growth of 100% +
• Identified an untapped market need and successfully introduced global brands to the regional market, meeting consumer demands head-on.
• Spearheaded a devoted community of 10,000+, leveraging the power of social media campaigns and partnerships with eco-conscious influencers to raise awareness about clean beauty and sustainable practices
• Built the team from ground up, individuals with a similar vision to scale the business and grow a conscious brand.
• Negotiated favorable terms for business acquisitions, broadening our customer base and cementing our market presence.
• Directed market expansions to various platforms (Amazon, Mumzworld, Noon, Carrefour) to propel business forward, meet changing needs.
• Maintained a strong grip on the P&L and shouldered corporate fiscal responsibility to ensure the sustainable growth of the company.

With a track record of groundbreaking innovation, sustainable practices, and market expansion, I have consistently demonstrated my ability to drive business growth and establish a brand with purpose.

• Conceptualized and launched Siyate, an exclusive clean fragrance (alcohol-free, water & oil based patented formulation) and natural oils brand committed to providing consumers with toxin-free and environmentally responsible solutions.
• Learnings from Beauty Binge's retail business performance resulted in us identifying the best performing category to initiate own brand development.
• Based on pillars of transparency & efficacy, hormone friendly and pregnancy safe.
• Spearheaded all facets of Siyate's business development, including product formulation, branding, marketing, and a comprehensive distribution strategy.
• Within months of a soft launch, Siyate experienced a remarkable 20% increase in sales month over month, demonstrating our resonance with the market.
• Successfully secured partnerships with sustainable suppliers, ensuring high-quality ingredients that align with the brand's values.
• Conducted in-depth target market research to identify industry competition and advantageous trends, positioning Siyate as a pioneer in the clean fragrance space.
• Building on this success, we will be collaborating with leading retail players, to further expand our brand's reach and influence in the market.
  
  With Siyate, I've demonstrated my ability to not only identify market gaps but also to seize the opportunities and drive remarkable growth while adhering to a commitment to clean, sustainable, and innovative solutions.

• Developed and executed comprehensive advertising strategies for high profile clients like P&G, GSK, Richemont Group, Dubai Airports, Rolls Royce, and Majid Al Futtaim; consistently exceeding set KPIs and driving revenue growth.
• Oversaw global product development leading to footprint expansion into new markets.
• Working directly with cross functional teams - Sales, Commercial, Shopper and Expert teams.
• Leading impactful campaigns that eventually resulted in 30% Product Sales increase, thus impacting market share growth for the portfolio.
• Achieved financial targets set over and above yearly retainer; in excess of 55% for two years consistently.
• Managed multi-million dollar advertising budgets, ensuring optimal allocation and tracking of resources to maximize RoI.
• Oversaw a team of 6+ professionals handling 10+ accounts.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Initiated a data-driven approach, integrating advanced analytics tools to optimize ad targeting and achieving an increase in conversion rates.

• Led P&L discussions, identifying opportunities that eventually resulted in YoY sales growth whilst positively building brand affinity.
• Collaborative work with Google, Instagram, YouTube teams to stay updated on Digital trends and right data tools that proved brand success. Integrating pop culture and local insights within strategic and creative planning.