Hi, I’m
Jesslyn Miranda
Dubai,United Arab Emirates
Every problem is a gift—without problems we would not grow.
Tony Robbins
Summary
Eloquent individual well-versed with advertising and promotional campaigns offering 5+ years of experience in marketing and sales. Competent in targeting ideal demographics. Leverages tools to stay abreast with marketing trends and embrace sustainability.
Overview
5
years of professional experience
5
years of post-secondary education
Work History
Etisalat by e&Dubai, United Arab Emirates
Marketing Specialist
11.2021 - 07.2023
Job overview
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Implemented strategies such as loyalty programs and meet and greet sessions to engage and attract customers, increasing brand engagement and sales. Worked within set financial constraints, keeping marketing expenses low.
- Collaborated with cross-functional teams to successfully onboard third-party entities, showcasing strong interpersonal skills and fostering effective team dynamics.
- Provided integral support for multi-platform campaigns, contributing to successful project outcomes.
- Simultaneously managed multiple campaigns, demonstrating exceptional multitasking abilities and ensuring each initiative met its objectives efficiently and effectively.
- Collaborated with marketing communications team to craft strategic plans and compelling content for diverse social media posts and ATL campaigns.
- Created digital and print collateral for distribution in various retail stores across the country.
- Strategically organized and implemented monthly schedules and content for below-the-line (BTL) campaigns, utilizing SMS, email, and in-app push notifications.
- Acquired industry knowledge to support marketing efforts and strategies.
- Liaised with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
- Analysed data from different sources to identify service improvements and campaign alterations.
- Executed campaigns for driving acquisition, growth and retention.
- Created content for web, mobile app, and marketing communications such as SMS, in app notifications, email marketing and marketing collateral.
- Facilitated insightful focus group survey sessions, effectively leveraging customer feedback to drive continuous improvement and enhance company's service offerings.
AWstreamsDubai, United Arab Emirates
Account Manager
09.2019 - 06.2021
Job overview
- Orchestrated and supported marketing campaigns and Ad shoots, resulting in a significant boost in clients' promotional success.
- Proactively addressed client concerns, fostering client-centric approach that significantly improved overall client satisfaction.
- Spearheaded highly successful kiosk advertising and product launch campaigns, driving an impressive surge in product sales and app downloads.
- Collaborated with external agencies to orchestrate successful influencer marketing campaigns, effectively leveraging influential partnerships to amplify brand visibility and engagement.
- Created captivating ad shoots for clients' social media accounts, effectively enhancing their online presence and bolstering engagement levels with target audience.
- Successfully expanded customer base by identifying client needs and delivering tailored product solutions.
- Established strong client relationships through on-site visits, comprehensively understanding customer needs and effectively closing contracts, thereby fostering long-term partnerships and trust.
- Collaborated closely with design teams, harnessing creative expertise to produce high-impact advertising, 360 product photoshoot and campaigns.
- Executed dynamic sales strategies, incorporating cold calling, email marketing, and innovative prospecting techniques, leading to substantial expansion of client base and increased market penetration.
- Conducted compelling software product demonstrations, impressively showcasing product capabilities and features, leading to client acquisitions.
- Conducted market and competitor analysis to identify growth opportunities.
- Utilized persuasive telesales techniques and targeted email marketing strategies to consistently acquire new prospective clients.
- Visited customer locations to determine needs, set up contracts.
Silver Spark Apparel LTDBengaluru, India
Marketing Intern
03.2019 - 06.2019
Job overview
- Gathered quantitative and qualitative data from marketing campaigns, informing decision-making
- Conducted comprehensive market analysis and competitor research to support marketing strategies
- Provided essential administrative support to marketing team in daily operations
- Assisted in coordinating marketing and advertising promotional activities across social media, direct mail, and web.
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
- Assisted in editing and writing content for blogs and newsletters.
- Participated in training and workshops to enhance and improve marketing skills.
Yolotripz Tours and TravelsMangalore, India
Travel Associate
03.2016 - 04.2017
Job overview
- Delivered relevant information, brochures, and publications to travellers, enhancing their travel experience
- Coordinated travel logistics, including flights, accommodations, and transportation for executives
- Addressed inquiries and escalated complaints to management, ensuring exceptional customer service
- Maintained accurate customer records and database updates for streamlined operations.
- Took on additional duties to support smooth operations.
- Ordered supplies, replenished stock and maintained inventory for department.
- Communicated with vendors and suppliers to negotiate contracts for ongoing product orders.
Education
Justice K S Hegde Institute of Management, India
Master of Business Administration from Marketing
08.2017 - 06.2019
St. Aloysius College, India
Bachelor of Commerce from Marketing and Human Resources Management
06.2014 - 05.2017
Skills
- Influencer marketing
- Digital marketing
- Campaign development experience
- Market research
- Promotions planning skills
- Project management
- Adaptability
- Microsoft Office skills
- Organizational skills
- Attention to Detail
- Proofreading
- B2B-B2C communications
- Marketing
- Communication skills
Languages
English
Fluent
Hindi
Fluent
Accomplishments
- Boosted app downloads by 37% through the implementation of targeted marketing strategies and effective user engagement initiatives.
- Effectively managed and guided a team of 10 ushers throughout a successful kiosk marketing campaign.
- Came up with the new idea that significantly elevated the user experience for the mobile app.
- Established strategic partnerships with influencers, resulting in a 21% increase in brand credibility and a significant boost in product visibility within the target market.
Timeline
Marketing Specialist
Etisalat by e&
11.2021 - 07.2023
Account Manager
AWstreams
09.2019 - 06.2021
Marketing Intern
Silver Spark Apparel LTD
03.2019 - 06.2019
Justice K S Hegde Institute of Management
Master of Business Administration from Marketing
08.2017 - 06.2019
Travel Associate
Yolotripz Tours and Travels
03.2016 - 04.2017
St. Aloysius College
Bachelor of Commerce from Marketing and Human Resources Management
06.2014 - 05.2017
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