Miray Labiba Al Kahil
Abu Dhabi,United Arab Emirates
Summary
A Creative Marketing and Events Executive Coordinator in supporting team objectives and capitalising on emerging industry trends. Handles administrative details and suggests trending ideas to complement client campaigns. Highly skilled in creating fresh and dynamic content for diverse audiences and brands. Hardworking and passionate job seeker with strong organizational skills eager to take on any marketing position.
Overview
13
13
years of professional experience
Work history
Marketing Specialist (Remotely)
Black Stord LTD
Amman/ Abu Dhabi
02.2021 - 02.2025
- Planned and executed internal and external launch events.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Collaborated with marketing manager, clients and partners to support marketing strategy development.
- Supported team members with content and campaign planning, boosting market coverage.
- Worked within set financial constraints, keeping marketing expenses low.
- Liaised with management teams in developing marketing strategies and plans.
- Developed impactful brand and style guides.
- Negotiated contracts with suppliers and maintained close communication in lead up to event.
- Worked with graphic designers and writers to establish theme.
- Researched developing trends to stay updated with new ideas and event practices.
- Prepared value propositions and packages to acquire attendees and partner participation.
- Designed marketing strategy to define goals, objectives and target demographics.
- Facilitated with vendors to establish delivery of services for scheduled events.
- Assisted in posting event information and announcements on social media to obtain more attendees and followers.
- Participated in department meetings to discuss new ideas for upcoming projects.
- Selected advertising sites and media channels ideal and compatible with brand.
- Oversaw department budget and used cost-effective measures.
- Developed, implemented and maintained marketing policy to support objectives.
- Supported marketing manager in marketing strategy delivery by collating information to analyse next course of action.
- Guaranteed operational delivery for advertising and giving clients professional service.
- Handled and converted incoming inquiries into bookings.
- Worked with guests to package and fulfil requirements.
- Successful projects: Avenue Mall 2021-2022 (Amman) , Istiklal Mall ( ongoing), Al Othaim Mall Riyadh ( ongoing).
Senior Marketing Specialist
Tarfeeh L.L.C ( Entertainment)
Abu Dhabi , United Arab Emirates
11.2018 - 12.2019
- Generated short and long-term marketing strategies and coordinated internal teams to implement them.
- Maintained strong working relationships with colleagues and senior management.
- Performed project management and evaluated project to identify improvement opportunities.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Negotiated prices with vendors and subcontractors to maintain adherence to event budget.
- Planned large-scale events such as trade shows, conferences and meetings.
- Evaluated existing plans, processes and event planning services to identify opportunities for improvement.
- Developed clear brand voices to improve marketing image and reputation.
- Planned staff and resources within business budgets for minimised expenditure.
- Delivered products and services in line with agreed arrangements and contracts.
- Managed contract negotiations between clients, seeking mutually beneficial outcomes.
- Worked closely with social media influencers like Layan Salem, Azza Al Mughairy and Fex.
Marketing and Events Coordinator
Nic- Marina Mall Management
Abu Dhabi, United Arab Emirates
01.2018 - 10.2018
- Oversaw cost and expenditures to manage event budget.
- Secured sponsorships to assist with funding of events.
- Assisted in posting event information and announcements on social media to obtain more attendees and followers. ( Retail Marketing for mall)
- Formulated and distributed surveys to gather feedback of event experience.
- Planned and implemented logistics to develop timeline and requirements of events.
- Drafted post-event reports to inform and plan for future events.
- Negotiated with vendors to provide cost-effective contracts.
- Managed team to implement priority tasks and deadlines.
- Researched developing trends to stay updated with new ideas and event practices.
- Worked with graphic designers and writers to establish theme and tone for event content.
- Facilitated with vendors and PR/ Media to establish delivery of services for scheduled events. ( Eg; Viola)
- Coordinated with speakers to submit presentations and documents for events.
- Created flyers, banners and brochures for promotions of marketing events. ( With PR Companies)
- Communicated with caterers to select food and beverage choices for events. ( Sponsorships like Mcdonalds, La Brioche)
- Designed marketing strategy to define goals, objectives and target demographics.
- Created tender evaluation criteria for assessing and selecting suppliers. ( With Procurement team in head office NIC)
- Worked with department heads to determine requirements for procurement activities.
- Supervised external contractors to achieve successful events.
- Improved email marketing campaigns by enhancing deliverability for increased engagement.
- Developed and executed sales promotions, increasing revenue through targeted campaigns. ( Retail and Brands in the Mall)
- Collaborated with internal clients to produce project briefing documents for marketing events. ( EG; Bvlgari)
- Attended all external meetings with Department of Tourism and applied for all marketing and event approvals.
- Successful Events: Easter 2018 ( agreed sponsorship with Fererro Rouche, recieved free 45000 Kinder Suprise Eggs for Easter. Marina Mall 17th anniversary, Gold giveways, Breastcancer walk Abu Dhabi, Fully sponsored.
Marketing and Events Coordinator
F-PRO Media
Dubai/ Abu Dhabi, United Arab Emirates
02.2014 - 11.2017
- Oversaw cost and expenditures to manage event budget.
- Scheduled meetings with key internal stakeholders to evaluate client event needs.
- Coordinated with speakers to submit presentations and documents for events.
- Customized promotional strategies to meet needs of different clients, products and services.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed marketing plans to support department strategies.
- Built positive relationships with lenders to achieve optimal client deals.
- Coordinated with broadcasting team to deliver seamless results for viewers.
- Demonstrated professionalism in dealing with clients to achieve customer satisfaction.
- Successful Projects, ADIPEC ( Adnoc Booth) full coverage for Media and PR
Marketing and Events Coordinator
Exclusive Events
Abu Dhabi, Abu Dhabi
01.2012 - 07.2014
- Organised corporate and personal events.
- Oversaw cost and expenditures to manage event budget.
- Scheduled meetings with client to review event needs.
- Assisted in the selection of service vendors, making recommendations to match the client's vision and budget.
- Coordinated with suppliers, communicating the event agenda to ensure strict timelines were met.
- Built customised packages that consistently exceeded client expectations.
- Obtained best prices for external services through research, building relationships and negotiation.
- Explained event packages, options and prices clearly to customers.
- Supervised external contractors to achieve successful events.
- Negotiated costs with suppliers to meet client event budgets.
- Managed large-scale events from initial planning to successful completion.
- Obtained client feedback to determine improvements for future events.
- Hired temporary event staff based on budgets, event size and specialised skills required.
- Forged strong, long-lasting relationships with clients and customer base.
- Drew on understanding of key markets to push development of business strategies.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
Education
Bachelor of Science and Business Administration -
New York Institute of Technology- NYIT
Abu Dhabi, United Arab Emirates04.2015
Skills
- Marketing and advertising
- Event planning
- Event coordination
- Branding strategy
- Campaign support
- Reporting and documentation
- Project support
- Sales strategies
- Creative and innovative
- Strong time management
- Marketing plan development
- Relationship building
- Social strategy development
- Communication skills
- Leadership
- Social media marketing
Languages
English
Native
Arabic
Advanced
Timeline
Marketing Specialist (Remotely)
Black Stord LTD
02.2021 - 02.2025
Senior Marketing Specialist
Tarfeeh L.L.C ( Entertainment)
11.2018 - 12.2019
Marketing and Events Coordinator
Nic- Marina Mall Management
01.2018 - 10.2018
Marketing and Events Coordinator
F-PRO Media
02.2014 - 11.2017
Marketing and Events Coordinator
Exclusive Events
01.2012 - 07.2014
Bachelor of Science and Business Administration -
New York Institute of Technology- NYIT
Similar Profiles
Yarimar SuarezYarimar Suarez
Forklift Operator at StordForklift Operator at Stord
CRAIG EBRONCRAIG EBRON
Inventory Control and Quality Assurance at STORD LAS2Inventory Control and Quality Assurance at STORD LAS2
Travanti Lipson JrTravanti Lipson Jr
Picker Packer at StordPicker Packer at Stord
Anan EzzatAnan Ezzat
Internship trainer at STCE – Control System InternshipInternship trainer at STCE – Control System Internship
Amal AlmemariAmal Almemari
Office clerk at Discovery LandscapeOffice clerk at Discovery Landscape